To become the leader of information, form simple propositions about what information can do for your organization. Test, refine, and reiterate your propositions. At some point, reduce every IT conversation to the brass tacks of what the system's information will do for the organization. These propositions are the foundations of an information strategy that can guide all IT acclivities. Strategy is the center of the universe for an information leader. Having a clear, simple sense of what information could be doing for your organization is your most important tool. Strategy statements are powerful tools. With one strategy statement, you can design a convincing business case for a project. With a comprehensive set of strategy statements that spans your most important goals and audiences, you have a basis for a full information strategy. If a proposal can't be related to a strategy statement, then either you need a new strategy statement or the proposal is not justified.