Twenty-five years ago, when Allianz talked about demographic shifts in the US, it usually displayed statistics on how the country's population was moving from urban areas to suburban areas and/or vice versa and how insurance and financial products were being designed to reflect those demographic changes. Today it must add to that demographic pot the effects that its multicultural environment is having on the providers of insurance and financial products and services, and also how the growing senior population is changing the demographic scene. Brian Jacobs of Allianz Global Investors examined the changing US workforce in terms of education. He said that middle-class Americans face an increasing challenge in paying for college costs. Chris Smith, VP of Fireman's Fund's commercial lines business, addressed the graying of America. Smith pointed out that currently some 17 million Baby Boomers are starting to hit retirement age.