Responsibility for implementing a successful speech application -- be it biometric, analytic, or a standard IVR -- doesn't just rest on the designers who created the application. How the designers, stakeholders, and systems integrators work together is incredibly influential in determining the success or failure of a speech deployment. It's particularly important that all the staff members critical to a speech project are present at the kick-off meeting. It's particularly important that the individuals on the enterprise side undergo training to work harmoniously with the vendor's designers and developers. Customer service as a whole is incredibly complex, and a speech application, though it's only a facet of the customer service gestalt, is also incredibly complex. Yet because a speech application is so often the voice of an institution, it behooves enterprises to devote the time and funds needed for preparation.