Information drives sales in the world of employee benefits, and the agent or broker who can respond fastest with the most well-detailed proposal will generally land the new accounts. But managing employee benefits information has become increasingly challenging with the evolution of consumer-directed health plans, greater access to self-funding mechanisms and new competition from financial service firms. BenefitPoint is a division of Vertafore Inc, an insurance industry software provider that specializes in products for agents and brokers. The BenefitPoint division markets two agency management data products for employee benefits. One is Aptus HR, a Web-based benefits management and procurement system with account and plan management, business intelligence, and comprehensive revenue tracking. BenefitPoint's other offering is ClientConnect which allows agents and brokers to deliver private branded client and employee benefit communications portals with custom documents and a library of human resources compliance information and resources. The Aptus HR product continues to grow and mature, tracking trends in the employee benefits business.