VIEWS: 3 PAGES: 1 CATEGORY: Business & Economics POSTED ON: 5/22/2010
As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008. Here's how some industry thought leaders responded: Larry Mickelberg, Digitas Health, said that in 2008 and beyond, discrete channels will matter less than the overall brand experiences. Now, audiences expect new kinds of experiences that they can choose on their terms. Chris Schroeder, The Health Central Network, said that he has seen a significant movement from traditional media dollars to interactive in the last two quarters of 2007 that suggests a multiplier shift.
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