; Web Watch
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Web Watch

VIEWS: 3 PAGES: 1

As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008. Here's how some industry thought leaders responded: Larry Mickelberg, Digitas Health, said that in 2008 and beyond, discrete channels will matter less than the overall brand experiences. Now, audiences expect new kinds of experiences that they can choose on their terms. Chris Schroeder, The Health Central Network, said that he has seen a significant movement from traditional media dollars to interactive in the last two quarters of 2007 that suggests a multiplier shift.

More Info
To top