Ascend pulls the plug on medical titles

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Description: Ascend Media is shedding its titles dependent on pharma ad revenue. The publisher will close Physician's Money Digest, Family Practice Recertification and Internal Medicine World Report, and is considering selling off the remainder of its Princeton, NJ, healthcare division. The publisher is holding onto its 14 LA-based Allied Healthcare titles, which are less exposed to the fallout from declining spending in the pharmaceutical sector. The moves reflect the ugliness of the market for medical journals, particularly primary care titles hit by a dearth of new launches.
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