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SPECIAL INTEREST Videos

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As a videographer, you can expect to be approached by people with great ideas for a video. The video might take the form of a documentary, a travel video, or a how-to video. With the right topic, a well-targeted audience, and an organized approach to marketing, your videos can sell very well, as you will see in the stories of Fred Levine, Lee Mun Wah, and Leslie Kussmann. Each of these videographers developed a strategy to not only produce video titles that would sell, but to create a plan for promoting and selling them. Levine says that the combination of Internet commerce and DVDs has made his job a lot easier than in the days of fielding phone calls and manufacturing VHS tapes. Lee believes in the ability of films to shape consciousness; he calls his films community documentaries. Kussmann cautions new producers to avoid taking on more than they can handle and to keep overhead low.

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