The McMahon Truck Group had used FrontRange Solutions' GoldMine application for several years in its sales department, but rapid growth necessitated developing a more comprehensive CRM solution rather than using an application simply for sales force automation. The group looked at Sage Software's ACT! and a few other CRM offerings, but chose instead to upgrade Goldmine to version 6.6, citing the application's flexibility, cost, and simplicity, and its ability to enable the group to manage sales from a centralized location. Now all transactions, including service-visit activity, leasing, and sales, are linked directly into GoldMine -- so instead of a marketing database, McMahon has a complete customer history.
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