Several executives shared their thoughts on channel partnering. According to Misty Khan, president and CEO, Advena Artemis, companies should employ channel partners because it is a great way to reach a huge number of new prospects from a source they already know and trust. For a growth company, a third-party sales channel can be a lower-cost approach to expanding its sales force, and if the channel partners are well known and respected in the target markets it can provide the company a legitimate profile within -- and reduce barriers of entry into -- new markets, says Troy Wing, CTO, Forcelogix.
Pages to are hidden for
"in the network"Please download to view full document