Good news for CRM vendors: CRM software investment, adoption, and product revenues are all set to rise, according to a recent report from market analysis firm Datamonitor. Datamonitor predicts a compound annual growth rate of approximately 10.5% through 2012, nearly doubling in size to $6.6 billion. According to KensingtonHouse, the main reason for the current wave of CRM popularity is the maturity of the on-demand delivery model and functionality set. While on-demand can be easier to implement than on-premise, adopters of either variety should still be aware of the risks of project failure. But Datamonitor's analysis found that many end users are cautious when considering CRM for fear of facing adoption issues.