Virgin Mobile, a mobile virtual network operator in the UK, has deployed several content management solutions from Interwoven to redefine its Web strategy and better serve its 4 million customers. Virgin Mobile decided to implement Interwoven TeamSite as its standard platform for Web content creation, management and publishing. The deployment improved e- commerce capabilities, self-service and provisioning of products and services -- through the integration of the Interwoven-powered Web front end with 15 back-end applications. TeamSite also helped Virgin Mobile act on customer behavior data to optimize content for specific customer segments.
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