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a green formula by ProQuest

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[Going green] creates a unique and exciting opportunity for project managers," Mr. [Thomas J. Basile] says. "[But] if you don't have employee buy-in, it's not going to work. They have to understand and believe in what you're doing. They're your first and best advocates in helping to develop internal and external communications. Sustainability needs to permeate the entire operation as an integrated process.

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