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2009: iPhone vs. Android
boombox.myxer.com
Since 2005, Myxer has been delivering mobile entertainment to
consumers on every major mobile device platform and carrier network.
To date, we’ve delivered nearly a billion ringtones, wallpapers, videos,
applications, and games over the mobile internet to an active community
of millions.
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
This monthly report provides a transparent view into the behavior of our
users in order to reveal trends and consumer preferences we believe
are relevant to those involved in the quickly evolving mobile, music, and
advertising industries.
We hope you enjoy, and are able to gain a great deal of insight from this
and the coming reports we will be publishing. This truly is an exciting time
for the many industries involved in the rapidly changing mobile landscape
and Myxer is pleased to contribute to the ever growing pool of knowledge
in the space.
-Myk Willis
Founder and CEO, Myxer
myk@myxer.com
1
boombox.myxer.com
Table of Contents
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
Overview / Report Insights ....................................................................... 2
Android / iPhone Comparison - Downloads ........................................... 3
Android / iPhone Comparison - Mobile Traffic.......................................... 4
Android / iPhone Comparison - Handset Mix ........................................... 5
Android / iPhone Comparison - Ringtone Downloads by Genre ............... 6
Year in Review - Smartphone OS Breakdown.......................................... 7
Year in Review - Top 20 Handsets............................................................ 8
BoomBox Methodology and About Myxer.................................................. 9
2
Overview
boombox.myxer.com
For our inaugural report we will take a look at two of the world’s fastest growing digital media platforms,
the Android and iPhone operating systems. Despite being in existence for only a little over a year, the
Android OS has already gained significant traction within the Myxer community and has, in many key
metrics, surpassed the iPhone in terms of content consumption.
In Q4 2009 Myxer tracked almost 500,000 unique registered visitors initiating downloads of mobile
content across the iPhone and Android platforms. A total of seven million downloads were completed
on these two operating systems in that three month period. While together comprising a relatively small
percentage (3%) of overall downloads* from Myxer during the period, a comparison between Android
and iPhone user behavior leads to some interesting findings detailed in the report that follows.
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
Also included in this report is a ‘Year in Review’ section that highlights trends observed in the distribution
of handsets seen by Myxer over the course of 2009, including changes in the mix of operating systems,
manufacturers, and handset models.
Reports Insights
Android / iPhone
• In total, Myxer delivered seven times more downloads to Android devices than iPhone devices
in Q4 2009.
• Visits from users on the Android operating system grew almost 350% from December 2008 to
December 2009, compared to iPhone visits which grew 170%.
• Roughly 70% of the ringtone downloads made by Android users, and 48% of downloads
initiated by iPhone users, came from the Hip-Hop/R&B genre.
Year in Review
• RIM’s Blackberry Curve remains the #1 phone on Myxer’s mobile site for the second year in a
row, garnering close to 10% of visits in both 2008 and 2009. The Blackberry Curve is just one of
the 1,500 different handsets that Myxer delivered content to in 2009.
• Windows Mobile and Palm both lost ground in 2009, combining to give up 24% of the smart
phone traffic on Myxer’s mobile site to the Android, iPhone, and RIM operating systems.
*A total of 225 million downloads were made from Myxer
in Q4 2009
3
Android / iPhone comparison – Downloads
• Myxer delivered seven times more total downloads to Android devices than iPhone
boombox.myxer.com
devices in Q4 2009.
• In December the average registered Android user downloaded 8 items from Myxer’s
catalog, compared to the average iPhone user who downloaded 4 pieces of
content.
Mobile Entertainment Downloads
Myxer Platform - Q4 2009
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
3,000,000
2,250,000
1,500,000
750,000
October 0
November
December
*Mobile entertainment consists of ringtones,
wallpapers, videos, applications, and games
4
Android / iPhone comparison – Mobile Traffic
boombox.myxer.com
• Monthly visits from users on the Android operating system grew almost 350% in 2009,
compared to iPhone visits which grew 170%.
Monthly Visits to Myxer’s Mobile Site
1,500,000
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
1,125,000
750,000
375,000
Dec-08
Mar-09
Jun-09
0
Sep-09
Dec-09
5
Android / iPhone comparison – Handset Mix
boombox.myxer.com
• In December ‘08 only one handset, the HTC Dream/G1, was operating on Google’s open
source Android operating system. By December ‘09 Myxer had seen 9 different handsets
running the Android OS.
• The HTC Dream remained the leader throughout 2009 garnering 35% of the unique users
completing downloads on Android handsets in December.
• The HTC myTouch, Motorola CLIQ, and Motorola Droid each gained significant traction
by the end of the year, used by 18%, 11%, and 7% (respectively) of total unique Android
users on Myxer in December.
• Phones in use on the iPhone operating system were first seen by Myxer in June 2007
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
and to date there is only one cellular device supporting Apple’s operating system; the
iPhone.
Android Handset Mix(1)
Unique Visitors - Q4 2009
0% 25%
50% 75%
100%
Dec 09 35%
18% 11%
11% 8% 7%
7% 1%
1%1%
Nov 09
44%
21% 1% 1% 7%
25%
1%
Oct 09
81%
11% 1% 6%1%
HTC Dream/G1 HTC myTouch
Motorola CLIQ HTC Hero
Samsung Moment Motorola Droid
Generic Android (2) Samsung Behold II
HTC Magic Samsung Galaxy
(1) Handset mix determined by unique users downloading content
(2) When Myxer can’t determine the particular model of an Android
device, it’s categorized as a ‘Generic Android’ device
6
Android / iPhone Comparison - Ringtone Downloads by Genre
boombox.myxer.com
• Users on both operating systems consumed a large percentage of Hip-Hop/R&B content,
with Android users consuming a much higher percentage (77%), compared to iPhone
(48%).
• iPhone users are slightly more diverse when it comes to downloading different genres,
with 53% of their downloads coming from the Rock, Pop, Comedy, Country, and
Other categories.
Ringtone Downloads by Genre
Myxer Platform - Q4 2009
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
4% 11%
25% 2%
2%
4%
5% 47%
6%
77%
8%
9%
Hip-Hip/R&B Rock Pop
Comedy Country Other
Myxer has a total of 35 different categories of mobile entertainment.
Some of the categories that make up the “Other” Category include: Latin,
Holiday, Dance, Love, Sound Effects, Blues, and Jazz.
*Downloads by category are based off of almost 7 million
downloads across both the Android and iPhone operating systems
in Q4 2009.
7
Year in Review - Smartphone OS Breakdown
• While we have seen the Android OS emerge as a significant part of the platform mix, RIM
boombox.myxer.com
still dominates on Myxer, growing from 52% of the smartphone visits in 2008 to a massive
67% in 2009.
• Windows Mobile and Palm have taken the largest hit over the course of 2009. These two
operating systems accounted for 40% of the overall smartphone market on Myxer in
December ‘08, and by the end of ‘09 they only accounted for a combined 16% - losing a
sizeable 24% to RIM, Android, and iPhone.
• In December 2008 Myxer saw 5.4 million visits to our mobile site from smartphone users,
by December 2009 this number had grown to 9.9 million visits. (Smartphones account for
28% of the visits to Myxer’s mobile website).
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
Smartphone Operating System Share
Visits to Myxer’s mobile site
70.0%
60.0%
50.0%
40.0%
67% 30.0%
51%
20.0%
10.0%
25%
15%
11% 12%
5% 5% 3% 4%
1% 1%
RIM Windows Palm Android iPhone Symbian
December 2008 December 2009
* Feature phones have not been included in order to isolate changes
occurring within the smartphone market
8
Year in Review - Top 20 Handsets
• RIM’s Blackberry Curve remains the #1 phone on Myxer’s mobile site for the
boombox.myxer.com
second year in a row, garnering close to 10% of visits in both 2008 and 2009. The
Blackberry Curve is just one of the 1,500 different handsets that Myxer delivered
content to in 2009.
• Samsung handsets have seen a great deal of growth in 2009 jumping to the
2nd, 3rd, and 4th most active handsets on Myxer’s mobile site, and with a total of 8
phones in the top 20.
(1)
Top 20 Handsets Visiting Myxer’s Mobile Site
December 2009
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
Rank
Rank Model % of Visits Visits
Dec 08
1 RIM / Blackberry Curve 8.98% 3,147,081 1
2 Samsung / Messenger 4.74% 1,659,083 7
3 Samsung / Instinct 2.95% 1,034,288 4
4 Samsung / Cricket 2.61% 913,723 -
5 Kyocera / Melo 2.61% 913,100 -
6 Samsung / Messager II 2.28% 798,610 -
7 Sanyo / SCP-2700 2.00% 699,032 -
8 LG / Rumor2 1.67% 585,161 -
9 RIM / Pearl 1.66% 583,065 2
10 Cricket / CAPTR A200 1.64% 573,161 -
11 LG / Vu 1.57% 549,158 14
12 RIM / BlackBerry Storm 1.56% 546,212 -
13 Samsung / Rant 1.53% 536,937 20
14 HTC / Dream / G1 1.38% 483,772 -
15 ZTE / C78 1.37% 478,968 -
16 LG / Xenon 1.33% 465,232 -
17 Samsung / Impression 1.25% 436,643 -
18 Apple / iPhone 1.23% 429,873 19
19 Samsung / Finesse 1.21% 425,339 -
20 Samsung / Behold 1.06% 372,732 13
(1)
Includes both smartphones and feature phones
9
BoomBox Methodology
Since 2005, Myxer has cataloged demographic, handset, platform, and carrier data for downloads
boombox.myxer.com
served by our platform. This data set covers approximately one billion downloads and 30 million unique
individuals, and is currently growing by some 85 million downloads each month. The overwhelming
majority of Myxer users are in the US. By mining this data, we are able to uncover what we believe to
be interesting trends in user behavior and preferences, demographic changes, and carrier and handset
usage. Myxer’s BoomBox Report is our way of sharing this information with the industry as a whole.
Visitors to Myxer do not need to supply demographic information such as age and gender to use our
service. In instances where demographics are given in BoomBox, they refer to the pool of registered
users for whom that information is available.
Mobile entertainment downloads consist of ringtones, wallpapers, videos, applications, and games
delivered by the Myxer platform.
MYXER’S BOOMBOX REPORT | 2009: iPhone vs. Android
About Myxer
Founded in 2005, Myxer has become a go-to consumer destination for mobile entertainment and
personalization– with one of the world’s largest catalogs of ringtones, wallpapers, videos, applications
and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises.
For content providers and consumers, Myxer’s mobile platform enables radically simple and quick
delivery of content. And for advertisers, Myxer offers a variety of high-impact offerings across the web
and mobile web, including the ability to deliver branded content. Named a Top Wireless Company
in 2009 by FierceWireless, as well as Best Music Service at the 2008 Mobile Entertainment Forum
and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique
solutions continue to capture global and national attention. To learn more and see some of the exciting
applications, go to demo.myxer.com.
Contact
Email questions and comments to boombox@myxer.com, or
visit boombox.myxer.com for more information and to subscribe to our newsletter.
