web site content and development by lestercaldwell

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									                               WEBSITE DEVELOPMENT WORKSHEET


INTRODUCTION

The Website Development Worksheet is a tool used by Kate Tallent Design & Communications (KTDC)
to assist you in planning for your website and to prepare for your Website Development Plan. This
worksheet will assist you in deciding about the style, content, and design of your organization’s website.
This worksheet will help us to understand more about your organization, which will assist us in
developing a website that is unique to your image, reputation, and mission. The more information you
can provide, the more efficiently and effectively Kate Tallent Design & Communications can develop a
website or redesign your existing site for your organization.

Organization / Client Information

Name of Organization:

Contact Person:

Phone:

Mobile Phone:

Email Address

Current Website Address (if any):

Target date for completing, updating, or revising your website



Website Budget:



Key Contact Person
Although many staff will contribute to your site KTDC works with only one point of contact at any
organization we work with. We have found that this is the most efficient and cost effective way to project
mange any site.


Six Essential Questions:
     1. Why are you looking to redesign/reprogram your current site?

     2. What functionality is currently available on your site? Do you wish to retain this as part of the
          next phase of the site?

     3. What functionality is missing from the current site that you would like to add to the new site?

     4. What are the faults/drawbacks of the current site? What problems, if any, are you experiencing
        with the current site?

     5. What technologies are currently used on your site? Do you want to maintain this platform or
        are you open to using other technologies?

     6. Where is your site currently hosted? Do you want to remain here or are you open to moving
        to a new hosting provider if needed?


Purpose/Goals
What are the primary goals of your site?
Please check all that apply and provide further details in the box below if needed.
                  Promoting a product or service
                  Selling a product or service
                  Promoting the agenda of an agency or advocacy group
                  Educating the public on a topic
                  Providing information
                  Making a personal statement
                  Establishing organization and logo identity
                  Providing information on an Intranet for your staff, Board, and/or volunteers
                  Other
                                          Primary Goals of the Website




Briefly, describe your services, mission statement, or purpose of your organization.
                   Services, Mission Statement or Purpose of Company or Organization




Please list competitive or similar sites
                                     Competitive or similar sites
http://
http://
http://
http://
http://

Audience
Who is your target audience? What type of people do you want to attract? What motivates them to visit
your site?
                                          Target Audience



Life Cycle
How often and how extensively will the information change? Who will update it? How long is the site
expected to last?
                                             Life Cycle


Copyright
Will copyrighted information appear on your site? How will you deal with copyright issues?
                                          Copyright Issues



Maintenance
Kate Tallent Design & Communications can assist you in keeping your website maintained. An effective
website is maintained and updated often. Visitors want to see new information on websites and are
more likely to return to a site that stays fresh.

      How often do you predict needing your website updated?
               Weekly
               Monthly
               Quarterly
               Annually
      What types of updates do you predict will be needed?
               Textural changes
               Graphics changes
               Program changes
               Content changes
               Other
      Do you want Kate Tallent Design & Communications to provide maintenance?
               Yes  No
      If yes how often do you estimate your will need Kate Tallent Design & Communications to
provide maintenance?
                 1 – 5 Hours          Weekly
                 6 – 10 Hours              Monthly
                 11 – 15 Hours             Quarterly
                 16 – 20 Hours             Yearly
                _____ Hours            We will call Kate Tallent Design & Communications on a as
          needed basis for maintenance

      Do you want Kate Tallent Design & Communications to create a custom Content Management
System for you to be able to update your entire site including text, images, and adding pages?
               Yes  No



Essentials
Do you own your own domain name?
                  Yes  No
Please list all domain names below:
                                                                Domain Names
http://
http://



If you don't currently own a domain name, please indicate your top five choices:
                                                               Domain Names
http://


Content Sources
Are you starting from scratch, or is this a revision or updating of an existing site?
       Starting from scratch
       Revision or updating of an existing site

Will the content be original, or will it be assembled largely from information that already exists?
        Original
        Will be assembled largely from information that already exists

Homepage
Provide a list of websites that you find has a look and feel that you like. These websites may or may not
be related to your organization, but will help give us an idea of the layout, graphics, and format that you
want for your website.
                                             Website Examples
http://
http://
http://
http://
http://
http://
http://
Please indicate how you envision your homepage?
         General welcome
         Newspaper style with rows and columns
         Minimal
         Visually and graphically intense
         Flash animation
         Other




Text
Confirm you are sending text in individual Microsoft Word files that correspond with correct page
name.
       Yes  No

Indicate how you will be providing the text content to Kate Tallent Design & Communications for your
website?
        On typed pages
        In company or organization literature (i.e. flyers, brochures, reports, etc.)
        On 3.5” floppy disk(s) in either Microsoft Word or Notepad
        On CD-ROM in either Microsoft Word or Notepad
        Attached to an email in Microsoft Word or Notepad

Indicate the target date for providing the text to Kate Tallent Design & Communications?


Web Pages
Please indicate the total number of web pages for your website.

Please indicate the page names and page titles below (i.e. Homepage, Services, About Us, Programs,
Information, Frequently Asked Questions (FAQs), Events, Contacts, Related Links, Forums, etc.). The
title is the information about a page that will appear on the left side of a browser title bar.
                     Page Names                                               Page Titles
                                                    http://
                                                    http://
                                                    http://
                                                    http://
                                                    http://
                                                    http://
                                                    http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://
                                                       http://


Images
 Yes  No

How many total images will be on your website? (estimated)

Will any of your images need to be resized or cropped?        Yes  No
If yes, please specify below what will be required:


Indicate how you will be providing the graphic content to Kate Tallent Design & Communications for
your website?
        Pictures that will need to be scanned
        In company or organization literature (i.e. flyers, brochures, reports, etc.) that will need to be
       scanned (how many)
        On 3.5” floppy disk(s) in either GIF or JPEG or ____________________
        On CD-ROM in either GIF or JPEG or ____________________
        Attached to an email in GIF or JPEG or ____________________


                                             Additional Notes
Thank you.

Kate Tallent, Principal
Kate Tallent Design & Communications

1633 Connecticut Avenue NW
Washington, DC 20009

phone: 202.667.8993
fax: 202.797.4883
email: kate@katetallentdesign.com
http://www.katetallentdesign.com

								
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