Brand Image by yyd29786

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									Brand Image


Complete the text with the best word for each gap, A, B, or C.

The Importance Of Brand Image

 Brand is image is not the only (1) ________ why a product may be successful, but many manufacturers (2)
________ a high value on it as part of marketing strategy. As an example, many companies (3) ________
employees with handbooks which (4) ________ how logos should be used correctly.

Originally the logo was little more than a graphic that helped people (5) ________ a certain product, but as
advertising developed, it grew in (6) ________. As top brands became (7) ________ with quality,
manufacturers discovered they could (8) ________ high prices for these products.

A powerful brand is good for sales, but first this must be (9) ________ and then maintained through a
continuous (10) ________ of image design and advertising.


1 a. factor                  b. reason                   c. cause

2 a. place                   b. settle                   c. rest

3 a. give                    b. deal                     c. provide

4 a. specify                 b. appoint                  c. prefer

5 a. realise                 b. identify                 c. know

6 a. benefit                 b. advantage                c. importance

7 a. associated              b. known                    c. attached

8 a. request                 b. charge                   c. bill

9 a. created                 b. thought                  c. caused

10 a. method                 b. process                  c. attempt
Brand Image - CHIAVE


Complete the text with the best word for each gap, A, B, or C.

The Importance Of Brand Image

 Brand is image is not the only (1) ________ why a product may be successful, but many manufacturers (2)
________ a high value on it as part of marketing strategy. As an example, many companies (3) ________
employees with handbooks which (4) ________ how logos should be used correctly.

Originally the logo was little more than a graphic that helped people (5) ________ a certain product, but as
advertising developed, it grew in (6) ________. As top brands became (7) ________ with quality,
manufacturers discovered they could (8) ________ high prices for these products.

A powerful brand is good for sales, but first this must be (9) ________ and then maintained through a
continuous (10) ________ of image design and advertising.


1 a. factor                  b. reason                   c. cause

2 a. place                   b. settle                   c. rest

3 a. give                    b. deal                     c. provide

4 a. specify                 b. appoint                  c. prefer

5 a. realise                 b. identify                 c. know

6 a. benefit                 b. advantage                c. importance

7 a. associated              b. known                    c. attached

8 a. request                 b. charge                   c. bill

9 a. created                 b. thought                  c. caused

10 a. method                 b. process                  c. attempt
Grammar & Information Technology Test

Part A: Grammar

1. My father ____ to smoke a lot, but he gave it up several years ago.
 does
  used
   like

2. The course consists ___ three different stages
 of
  by
   in

3. Do you like ___ new car?
 my
  mine
   me

4. She never ___ when she drinks
 drives
  drive
   is driving

5. What __________ you do last weekend?
 do
  did
   have

6. __________ is there a general election in Italy?
 what time
  how often
   where

7. How long have you __________ learning English?
 be
  do
   been

8. What do you think __________ happen at the next Olympics?
 would
  will
   was

9. Perugia is not _______ as close to Rome as Terni
 as
   more
   less

10. If I were you I _______ study more
 will
  would
   must


Part B: Information Technology Quiz
You will have come across many abbreviations and acronyms whilst studying
information technology or computing.
Let's see how many you can remember.

1. OS - software that controls everything that happens in a computer
 Operating System
  Overview System
   Operating Supervisor

2. POS - every networked checkout in a supermarket is an example of this
 Point Of Service
  Peripheral Of System
   Point Of Sale

3. RAM - the part of the computer that stores running programs and our
data. Its contents are erased when the computer is switched off.
 Rigid Access Memory
  Random Access Memory
   Rapid Access Memory


4. DDE - transfers data from one application to another online
 Dogmatic Data Exchange
  Dynamic Data Exchange
   Dodgy Data Exchange

5. Dpi - the higher the measurement, the better the resolution or quality
of hardcopy
 Digits per inch
  Dots per inch
   Drachmas per inch

6. OCR - we couldn't automatically sort mail without this
 Optical Character Resolution
  Obvious Character Recognition
   Optical Character Recognition

7. To load a file from a disk or hard drive
 Retrieve
  Download
   Save
8. The physical equipment of a computer, such as the screen/monitor, the
keyboard
 Software
  Hardware
   Peripherals

9. The process of loading the operating system software into memory to
start up a computer. Also called "starting”
 Upload
  Log-on
   Boot

10. To store a file on disk or hard drive
 Save
  Download
   Retrieve
Grammar & Information Technology Test - CHIAVE

Part A: Grammar

1. My father ____ to smoke a lot, but he gave it up several years ago.
 does
  used
   like

2. The course consists ___ three different stages
 of
  by
   in

3. Do you like ___ new car?
 my
  mine
   me

4. She never ___ when she drinks
 drives
  drive
   is driving

5. What __________ you do last weekend?
 do
  did
   have

6. __________ is there a general election in Italy?
 what time
  how often
   where

7. How long have you __________ learning English?
 be
  do
   been

8. What do you think __________ happen at the next Olympics?
 would
  will
   was

9. Perugia is not _______ as close to Rome as Terni
 as
  more
   less
10. If I were you I _______ study more
 will
  would
   must


Part B: Information Technology Quiz CHIAVE


1. OS - software that controls everything that happens in a computer
 Operating System
  Overview System
   Operating Supervisor

2. POS - every networked checkout in a supermarket is an example of this
 Point Of Service
  Peripheral Of System
   Point Of Sale

3. RAM - the part of the computer that stores running programs and our
data. Its contents are erased when the computer is switched off.
 Rigid Access Memory
  Random Access Memory
   Rapid Access Memory


4. DDE - transfers data from one application to another online
 Dogmatic Data Exchange
  Dynamic Data Exchange
   Dodgy Data Exchange

5. Dpi - the higher the measurement, the better the resolution or quality
of hardcopy
 Digits per inch
  Dots per inch
   Drachmas per inch

6. OCR - we couldn't automatically sort mail without this
 Optical Character Resolution
  Obvious Character Recognition
   Optical Character Recognition

7. To load a file from a disk or hard drive
 Retrieve
  Download
   Save

8. The physical equipment of a computer, such as the screen/monitor, the
keyboard
 Software
   Hardware
   Peripherals

9. The process of loading the operating system software into memory to
start up a computer. Also called "starting”
 Upload
  Log-on
   Boot

10. To store a file on disk or hard drive
 Save
  Download
   Retrieve
Complete this letter of application. Put the verbs in the correct tense.


   Dear Sir/ Madam

   I (1) ____________________ (write) to apply for the post of Trainee Marketing Assistant as
   advertised in the September edition of Marketing Now. I (2) ____________________ (believe)
   that I (3) ____________________ (have) the potential to provide your company with the skills
   it (4) ____________________ (need).
   Currently, I (5) ____________________ (complete) my exams at University. I (6)
   ____________________ (study) for three years for a B.A. in Business Studies. In particular, I
   (7) ____________________ (find) the marketing component of my course the most rewarding
   and this is why I (8) ____________________ (decide) to pursue marketing as a career.
   As you will see from my CV, I (9) ____________________ (do) a work placement in Germany
   last year. This placement (10) ____________________ (give) me the opportunity to put some
   theory into practice. I also (11) ____________________ (acquire) a good working knowledge
   of German. Since January of this year, I (12) ____________________ (work) at a local
   restaurant to supplement my grant and this work (13) ____________________ (develop) my
   communications skills with the public.
   My examinations (14) ____________________ (finish) in ten days time and I would be
   available for an interview any time after that. I (15) ____________________ (look) forward to
   hearing from you.
   Complete this letter of application - CHIAVE


   Dear Sir/ Madam

   I (1) am writing (write) to apply for the post of Trainee Marketing Assistant as advertised in the
   September edition of Marketing Now. I (2) believe (believe) that I (3) have (have) the potential
   to provide your company with the skills it (4) needs (need).
   Currently, I (5) am completing (complete) my exams at University. I (6) have been studying
   (study) for three years for a B.A. in Business Studies. In particular, I (7) have found (find) the
   marketing component of my course the most rewarding and this is why I (8) have decided
   (decide) to pursue marketing as a career.
   As you will see from my CV, I (9) did (do) a work placement in Germany last year. This
   placement (10) gave (give) me the opportunity to put some theory into practice. I also (11)
   acquired (acquire) a good working knowledge of German. Since January of this year, I (12)
   have worked (work) at a local restaurant to supplement my grant and this work (13) has
   developed (develop) my communications skills with the public.
   My examinations (14) finish (finish) in ten days time and I would be available for an interview
   any time after that. I (15) look (look) forward to hearing from you.




READING COMPREHENSION

Tourism storm ahead for Scotland – read the article and answer the questions
Tourism in Scotland should brace itself for a fall in business following the London bombings, an
expert has warned.

Willie Stuart, Scottish chairman of the Association of British Travel Agents, said a "ripple effect"
from London was bound to reduce tourist numbers. He added that travel agencies were ready to
"weather the storm" and said it was important to "keep putting across a positive message" to
visitors.

VisitScotland said it was too early to speculate on any effects to tourism. Following the first suicide
bomb attacks in London on 7 July, British travel and tourism companies held crisis talks over what
impact the industry may face. The Tourism Industry Emergency Response (Tier) group initially
forecast that spending by overseas visitors may be 2% below initial full-year expectations for 2005 -
a drop of £300m.

However, that figure was reached via an economic tracking study which was carried out before the
follow-up attacks on 21 July. A statement released by Tier after those incidents said it expected
there to be "serious implications for tourism in London and the rest of the UK".

Elliott Frisby, spokesman for Tier, said agencies at the talks - which included VisitScotland, Abta
and British Airways - were concerned about a downturn in visitors to places outside, as well as
inside, London.

"London is a gateway to the rest of the UK, so there are likely to be repercussions for Scotland," he
said. "Immediately after the 7 July attacks we recorded an immediate drop in visitor expectations,
although not at a significant level. Some cancellations were made but the general attitude of tourists
seemed to be one of determination and solidarity. Research is still ongoing after the 21 July
incidents, but we expect this to alter the picture again - not so much with cancellations, but with
pre-bookings. People who were thinking of travelling to London or the UK may rethink their plans
for the autumn."

He told BBC Scotland's news website that incoming business would "take a knock". He added:
"Obviously London tourism will be the worst hit, but this will filter down to Scotland to some
degree. We do know from previous incidents that American tourists, which Scotland enjoys a great
deal of visits from, do get nervous about travelling at times like this. You also have to ask whether
Scottish tourists are going to stay at home. Recent bombings in Egypt and Turkey could influence
travel plans from home to abroad.

"Nowhere is outwith the bounds of terrorists, from Africa to Bali, Madrid and London - but it could
be that Scotland is now viewed as a safer place. All that travel agents can do for the moment is to
weather the storm and keep putting the message across that Scotland is a great place to visit."

A VisitScotland spokesman added that he was not hugely worried by the current situation. But he
said: "Obviously if the situation in London worsens and we see more incidents, it will start to affect
tourist numbers - not just travelling to London but using it as an onward point for a journey north to
Scotland.However the first visa tourists from China, who flew into London recently and are due in
Scotland on Thursday, were not overly concerned. We expect visitors to Scotland from the Far East
to increase because of the new visa status that has recently become available."

He added: "The flip side of the coin is that, with lots more direct flights into Glasgow and
Edinburgh, people could be more inclined to fly into the north than the south."

Questions:

Find the information

1) When was the first terrorist attack in London?
2) When was the second attack?
3) What other bombed tourist destinations are mentioned?
4) What is the name of the Scottish tourist destination?
5) Which tourists are arriving on Friday?


True or False?

1) The future is bright for British tourism
2) Willie Stuart has a positive attitude
3) VisitScotland says the situation is a disaster
4) Events in London have a disastrous effect on Scotland
5) People might see Scotland as a safe destination now

Choose the best answer

1) The effect of terrorism in London on Scottish tourism is

       a) minimal             b) devastating           c) zero


2) The reaction of American tourists is expected to be

       a) anxious             b) calm                  c) exaggerated


3) The reaction of Chinese tourists is expected to be

       a) anxious             b) calm                  c) exaggerated


4) More Asian visitors are expected because of

       a) diplomacy           b) marketing             c) terrorism


5) Elliot Frisby says the most affected area will be
      a) Scotland      b) London        c) both




Tourism storm ahead for Scotland ANSWER KEY:

Find the information
1) When was the first terrorist attack in London? 7th July
2) When was the second attack? 21st July
3) Other bombed tourist destinations?Egypt, Turkey, Bali, Madrid
4) The name of the Scottish tourist organisation? VisitScotland
5) Which tourists are arriving on Thursday? Chinese tourists

True or False?

1) The future is bright for British tourism False
2) Willie Stuart has a positive attitude True
3) VisitScotland says the situation is a disaster False
4) Events in London have a disastrous effect on Scotland False
5) People might see Scotland as a safe destination now True
Choose the best answer

1) The effect of terrorism in London on Scottish tourism is

       a) minimal


2) The reaction of American tourists is expected to be

       a) anxious


3) The reaction of Chinese tourists is expected to be

       a) anxious


4) More Asian visitors are expected because of

       a) diplomacy


5) Elliot Frisby says the most affected area will be

                                                                 c) both




MARKETING CLOZE TEST

Finish this description about ‘branding’ using the words below.
differentiate     slogans and logos            value             awareness
trust             associate                    loyalty           guarantee

Branding
As a key marketing component, branding uses ............................................... to
................................ a product or service from its competitors. Customers ........................ a brand
name with quality and ...........................
Branding should .............................. the highest standards for customers. This creates brand
........................ and brand ........................... where the consumers .......................... the products and
services.




Chiave

Branding
As a key marketing component, branding uses slogans and logos to differentiate a product or
service from its competitors. Customers associate a brand name with quality and value.
Branding should guarantee the highest standards for customers. This creates brand awareness and
brand loyalty where the consumers trust the products and services.




MARKETING VOCABULARY

Match the sentence halves (a to h) with the basic marketing steps (1 to 8).
1 Research
2 Strategize
3 Launch
4 Position
5 Follow up
6 Evaluate
7 Reposition
8 Monitor


a your product or service where you
will reach the appropriate customers.

b to get background information on
your market and its potential customers.

c or enter your product or service into
the market.

d to make both short and
marketing plans.

e to check on consumer satisfaction
with the product or service.

f or assess if your strategy is effective
or not.

g constantly where you keep a close
watch on customers and competitors.


h. your product or service if you are not
getting a successful customer
response.


CHIAVE 1 – b, 2 – d, 3 – c, 4 – a, 5 – e, 6 – f, 7 – h, 8 – g




READING COMPREHENSION

The World Cup in South Africa
The eyes of the football world are turning towards the 2010 World Cup tournament, the first
to be held in Africa.

There are still those who have misgivings about the tournament being staged on the continent, with
questions about stadiums, transport, security, and ticket issues. But according to South African
officials, progress is being made on a number of fronts, and they are confident that all will be in
place when the cup kicks off in summer 2010.

This week, the World Cup organising committee is set to sign legal agreements with the potential
host cities, with 10 match venues still to be selected from the shortlist of 13.The organisers are
keeping quiet about their progress so as not to take away the limelight from Germany in 2006, but
many leading figures are speaking to the BBC News website about it.

"Fifa has agreed that we are to use 10 venues, but the final list is still to be settled," according to
Danny Jordaan, chief executive of South Africa's 2010 World Cup organising committee. "It is not
just about football. Each host city has had to produce an integrated World Cup plan, which includes
a jobs and skills legacy. We want to get these legal frameworks in place first, before we make our
final announcement, probably early next year."

A comprehensive audit has been carried out to determine the cost required for each venue, says Mr
Jordaan. Of the 13 stadiums, seven need minor repairs, three need a major overhaul and three have
to be built. Mr Jordaan, who believes the World Cup could boost the economy by $6bn (£3.18bn),
is happy with progress. "We are currently negotiating with civil engineers, architects, quantity
surveyors, and looking for all the expertise we can get, be it Korean, Japanese, British, German or
French," he says.

The immediate focus on stadia means the construction industry would be the first sector to benefit,
and it would be further boosted by work on roads, hotels, and World Cup-related infrastructure,
including new South African FA headquarters, explains Mr Jordaan.

Other industries set to benefit are telecommunications and tourism, as South Africa predicts at least
400,000 people will visit for the tournament. It is hoped many of them will stay on after the
football, return, or visit neighbouring African states such as Swaziland and Mozambique.

"We want to leverage the event to spread economic and social benefits, and that includes beyond
the borders of South Africa," says Tourism minister Moeketsi Mosola, speaking to the BBC News
website. "We want to see sustainable [economic] growth, sustainable job creation, and an increase
in tourism. We are one of the key areas that can maximise its value during, and hopefully after, the
event. This is a fantastic one-off opportunity to broaden South Africa's appeal as a tourist venue, as
well as being ambassadors for Africa."

Mr Mosola insists the tournament, which will be held in June and July, would offer an immediate
benefit by attracting visitors in the tourist low-season.

Mr Mosola admits that there are challenges to be faced; including accommodation, public transport,
safety and security, and bridging the information and skills gap. But he hopes South Africa will be
able to create an environment where overseas investors invest in new hotels, not least since 30,000
hotel rooms will be needed for the tournament.

"We are in the process of signing contracts with hotels to secure rooms for the event," he says. "One
or two cities might have a shortfall, so we are also using bed-and-breakfasts, lodges and game park
accommodation."

A new inner-city transport plan would be rolled out next year, and should be fully operational by
2008, adds Mr Jordaan. Visitors and teams should expect a safe stay, as the country "had a security
plan in place for all major events", he says.

It is also hoped that some 160,000 jobs will be generated from hosting the event. "In 2010 our
economy will be booming," says Mr Jordaan.

Questions:

Match the words and the definitions

1) skills             not enough
2) broaden            doubts
3) misgivings         encourage
4) boost              increase
5) shortfall          abilities


Now put the words in these sentences

1) I’d have serious __________ about going to a Nek concert
2) Computer __________ are essential in the travel industry
3) What can be done to __________ tourism in Umbria?
4) Travel abroad can really __________ your horizons
5) There is no money – we have a budget __________ this year


Find the information

1) When is the World Cup in South Africa?
2) How many match venues will there be?
3) How many stadiums need to be built?
4) How many people will visit South Africa for the tournament?
5) How many jobs will be created?




True or False?

1) Everyone thinks it’s a good idea to hold the World Cup in Africa
2) There is a shortlist of thirteen venues to choose from
3) All the stadiums are ready for the World Cup already
4) Other African countries will benefit from World Cup tourism
5) The World Cup will happen during the high season

Choose the best answer

1) The World Cup organizers are being very

       a) discreet           b) indiscreet         c) unprofessional


2) Most of the stadiums

       a) need a lot of work b) are almost ready   c) are ready now


3) Mr Mosola says the benefits of the World Cup will be

       a) temporary          b) short term         c) both


4) Mr Mosola says that to create infrastructure, South Africa needs

    a) internal investment   b) foreign investment c) to borrow


5) Danny Jordaan’s attitude is

       a) positive           b) negative           c) neutral


Complete the sentences with a preposition

1) The eyes of the football world are turning __________ Africa
2) Progress is being made __________ a number of issues
3) On Monday morning most chat at the bar is __________ football
4) The World Cup will boost the economy __________ billions
5) There is nothing worth watching on tv __________ the moment
CHIAVE

Match the words and the definitions

1) skills                    abilities
2) broaden                   increase
3) misgivings                doubts
4) boost                     encourage
5) shortfall                 not enough


Now put the words in these sentences

1) I’d have serious misgivings about going to a Nek concert
2) Computer skills are essential in the travel industry
3) What can be done to boost tourism in Umbria?
4) Travel abroad can really widen your horizons
5) There is no money – we have a budget shortfall this year



Find the information

1) When is the World Cup in South Africa? 2010
2) How many match venues will there be? 10
3) How many stadiums need to be built? 3
4) How many people will visit South Africa for the tournament? 400,000
5) How many jobs will be created? 160,000


True or False?

1) Everyone thinks it’s a good idea to hold the World Cup in Africa False
2) There is a shortlist of thirteen venues to choose from True
3) All the stadiums are ready for the World Cup already False
4) Other African countries will benefit from World Cup tourism True
5) The World Cup will happen during the high season False



1) The World Cup organizers are being very

       a) discreet


2) Most of the stadiums
       a) need a lot of work


3) Mr Mosola says the benefits of the World Cup will be

       c) both


4) Mr Mosola says that to create infrastructure, South Africa needs

       b) foreign investment


5) Danny Jordaan’s attitude is

       a) positive


Complete the sentences with a preposition

1) The eyes of the football world are turning to / towards Africa
2) Progress is being made on a number of issues
3) On Monday morning most chat at the bar is about football
4) The World Cup will boost the economy by billions
5) There is nothing worth watching on tv at the moment
READING COMPREHENSION

Click to buy and fly

Travel websites are fast catching on with customers and transforming the business of leisure travel.
A revolution in business travel may not be far behind

IN AN industry known for the fickleness of its customers, booking travel online is fast becoming
not just a good way to get the best deal but, increasingly, a big business for the providers too. In
quick succession this week, Cendant, an American travel and property company, said it was paying
$1.3 billion for Orbitz, an online travel site; Amadeus, a European agency which processes some
400m bookings a year for 140 airlines, said it was putting itself up for sale (though it has yet to
secure the final approval of the airlines that own it); and TUI, Europe's largest tourism company,
said it was cutting 8% of its jobs in Britain, partly because of pressure from online bookings.

In different ways, these bits of news show that the online booking of travel is one of the most
successful forms of e-commerce. It is also beginning to transform the industry to which it was
introduced. Cendant already owns Galileo, a website long used by those in the travel business. By
teaming up with Cendant, Orbitz will become second only in the online travel business to Expedia,
which is owned by InterActiveCorp (IAC), a collection of web businesses assembled by the former
Hollywood mogul Barry Diller.

Orbitz’s main appeal to Cendant is that, unlike Galileo, which deals mostly with travel agents, it has
15m customers who have shown themselves willing to buy travel over the web. And unlike Galileo,
which has been a drain on Cendant’s finances, Orbitz is now profitable with $200m in the bank.
According to PhoCusWright, a travel research group, Orbitz has about 17.5% of America’s market
for online travel. By tapping into this pool, Cendant hopes to continue growing Orbitz’s business; it
also hopes to find an increasing number of customers for its gaggle of existing businesses, which
include the Avis and Budget car-rental brands and hotel chains such as Howard Johnson, Ramada
Inn and Days Inn.

Orbitz should be able to help Cendant win back some of the business that Galileo has lost from
customers cutting out travel agents altogether and booking directly online. Cendant may also benefit
from Orbitz’s close ties with the five airlines that founded it: American, United, Delta, Northwest
and Continental. All told, Cendant expects to generate at least $217m in additional operating
income within the next couple of years.

Online shoppers now spend more money booking travel than anything else, and the business is still
growing strongly. Last year, 35m Americans bought travel over the web, a 17% increase on 2002,
according to PhoCusWright. Although Americans buy only about 20% of their total travel online,
many in the industry reckon the proportion could grow fast. Indeed, some think the figure could
reach 50-60% within a decade. If that happens, many of the familiar names in the high street could
either find themselves having to team up with an online supplier or risk going out of business.
Europe is probably a few years behind.

So expect more deals to follow now that Cendant has shown the way. Both Sabre and IAC are
believed to be eyeing up ebookers, a European travel site that specialises in long-haul flights. Last
year, ebookers itself bought Travelbag, a British long-haul specialist. Since online booking is more
advanced in America, many of the would-be buyers are likely to come from there. Indeed, Active
Hotels, a web booking service that operates in Europe, was recently bought by Priceline.com, an
American internet shop, for about £90m ($162m).

So far, most of the interest has centred on online agencies specialising in consumer travel, since
60% of trips booked in the developed world are for leisure. But business travel accounts for an
increasing share of the pie and can be a lot more profitable for those offering it. Getting business
customers to book online is harder—most, after all, expect a personalised service—but the rewards
are nonetheless richer.

To cut costs, many small businesses have already switched to using online booking services. It is
clear that the travel industry’s web revolution has only just begun.

QUESTIONS:

Match the words and the definitions

1) catching on        eliminating
2) teaming up         happy to do something
3) willing            businessman
4) mogul              working together
5) cutting out        becoming popular


Now put the words in these sentences

1) Are you __________ to work on Sundays?
2) Traditional music is __________ in Lecce
3) Berlusconi is a famous media __________
4) Disney are considering __________ with Apple on the iPod
5) Out of shape? Try __________ out pasta, pizza and bread


Find the information

1) How much did Cendant pay for Orbitz?
2) How many airlines does Amadeus work with?
3) What was Barry Diller’s old job?
4) What percentage of travel do Americans buy online
5) How much did Priceline.com buy Active Hotels for?


True or False?
1) Travel is an important part of e commerce
2) Amadeus has permission to sell itself
3) Most clients of Galileo are tourists
4) Cendant owns many travel businesses
5) The future is bright for online travel sites

Choose the best answer

1)Which company is in trouble?

       a) Orbitz              b) Amadeus             c) TUI


2) The largest online travel business is

       a) Cendant             b) Expedia             c) Orbitz


3) Online travel booking is

       a) increasing          b) decreasing          c) unchanged


4) The online travel sector with the most potential is

       a) business travel     b) short haul          c) long haul


5) Many small businesses use online booking to

   a) increase market share b) save money         c) improve marketing


Complete the sentences with a preposition

1) The revolution __________ business travel has arrived
2) The Perugia team was owned __________ the Gaucci family
3) Farmers have lost money due __________ avarian flu
4) I buy most of my books __________ the internet
5) I buy most of my books __________ Amazon


CHIAVE

Match the words and the definitions
1) catching on         becoming popular
2) teaming up          working together
3) willing             happy to do something
4) mogul               businessman
5) cutting out         eliminating


Now put the words in these sentences

1) Are you willing to work on Sundays?
2) Traditional music is catching on in Lecce
3) Berlusconi is a famous media mogul
4) Disney are considering teaming up with Apple on the iPod
5) Out of shape? Try cutting out pasta, pizza and bread


Find the information

1) How much did Cendant pay for Orbitz? $1.3 billion
2) How many airlines does Amadeus work with? 140
3) What was Barry Diller’s old job? Hollywood mogul
4) What percentage of travel do Americans buy online 20%
5) How much did Priceline.com buy Active Hotels for? £90 million


True or False?

1) Travel is an important part of e commerce True
2) Amadeus has permission to sell itself False
3) Most clients of Galileo are tourists False
4) Cendant owns many travel businesses True
5) The future is bright for online travel sites True



Choose the best answer

1)Which company is in trouble?

       c) TUI


2) The largest online travel business is

       b) Expedia
3) Online travel booking is

       a) increasing


4) The online travel sector with the most potential is

       a) business travel


5) Many small businesses use online booking to

       b) save money


Complete the sentences with a preposition

1) The revolution in business travel has arrived
2) The Perugia team was owned by the Gaucci family
3) Farmers have lost money due to avarian flu
4) I buy most of my books on the internet
5) I buy most of my books from Amazon

								
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