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					Attention Broadcast Producers: Story Idea

Contact: Karen Post, Branding expert Office: 813-250-1730, Cell 713-828-0691

January 2009, Pink Slip Protection.
How leveraging your personal brand can save you from becoming a recession statistic.

The United States unemployment rate is rising every day due to the dismal economy. With more layoffs expected in the first quarter; Karen Post, aka The Branding Diva®; international branding and business authority, and author of Brain Tattoos can provide personal branding tips for your viewers faced with the challenge of surviving these tough times. “We are all brands and earn a mental imprint that sums up our actions, personality and attributes everyday.” Explained Karen Post. Karen Post can provide advice on how to weather the Pink Slip Storm.
Common questions facing many people. 1) “I’ve not gotten the pink slip, but, I may be next. What should I be doing?” 2) “I just got laid off, and have not had to look for job in years. Where do I start?” 3) “My hours were just cut and I always wanted to have my own business. Is this a crazy option?” 4) “How does this social media stuff impact me finding the best job and company? Will it help a good company or HR person find me?” 5) “I think our company is solid, but I want to make sure my position is. Is there anything I should be doing to keep my job position secure?” If you are doing a story on helping people find a new job or searching for new opportunities during uncertain economic times, Karen is available to provide answers and actions to help your viewers. Attached is an article with some additional points on this topic. About Karen Post As a 25-year branding and business communication professional, she can offer practical insight to help your viewers. Whether they are professionals, or blue or pink collar employees, her thoughtful advice on creating the best first and lasting impressions, preparation, and follow up can benefit many. Karen led an award-winning ad agency for 18-plus years and has been on the international speaking circuit for the past ten years. She is the author of Brain Tattoos, which was published by two international publishing companies (in the United States and Korea). She has been a contributor to Fast Company magazine and featured in national and international


media outlets including: Entrepreneur magazine, China CEO, The New York Times, The New York Post, The Boston Globe, The Houston Chronicle, Adweek, Business Journals throughout the United States; and featured on broadcast venues including National Public Radio, Bloomberg Radio and TV, CBS’s Early Show in New York; as well as Fox, ABC, NBC, and CBS local/regional programming. She has addressed thousands of business people in the United States and abroad, earned standing ovations, and even shared the stage with Magic Johnson, Marlo Thomas; and Mark Burnett, producer of “Donald Trump’s The Apprentice” and many other successful television shows.
(BRIEF By-line) About the author: Karen Post, a.k.a. The Branding Diva® is an international authority on branding matters. She authored the best-selling book Brain Tattoos and is CEO of an online community for creative-minded professionals and businesses. Her work has benefited large and small organizations in the United States and around the world. She can be reached at

Additional background on personal branding in uncertain times by Karen Post
Recently laid off? Jumpstart your personal brand.
Unfortunately, a lot of smart professionals are seeing pink slips and hearing the dreaded news: “Your position is being dissolved.” First off, don’t take it personal. Many of these dismissals are consequences of the horrific economy and companies being mismanaged; not individuals doing a bad job. A confident attitude will get you a new job. Beating yourself up will just delay the process. You’ve got to focus all your energies on steps forward; not being mad, resentful, or just plain peeved. Realistically, this life change could be your biggest opportunity in disguise. Start by asking yourself Do you want to stay in your field or try something new? The answer to this question will direct your personal brand action plan. If you like what you’ve been doing and want to remain in your industry and find a similar position, your mission is to sharpen your authoritative profile and your brand as an expert in your space. Or, do you want to shift gears, try a new industry or seek a different professional role? Then your game plan should aim to transform your skill set, expertise, communications, and branding tools to say clearly: “Yes, I can do that too.” Here are 10 things you can do to strengthen your personal brand to get the ultimate career position you want. 1) Update your resume so it reflects your brand. Make sure it’s concise and authentic to the real you. Address your experience, your points of distinction and your passions; what you love to do. If you are seeking a leadership position, highlight results and don’t blab on about small tasks. If grammar is not your thing, invest in a professional editor to proof your document. Has there been business publicity on you? Have you had anything published? If so, consider including these as “mentions” in your resume and have them scanned and ready to present professionally. 2) Be overtly mindful of your attitude; it’s one of your strongest brand messaging weapons. No matter how upset you are about your recent career turn or how much you think your former company or boss did you wrong, a positive attitude will take you the distance. Whining or badmouthing anyone can kill your chances of getting your new opportunity.


3) Evaluate all your communication touch points and make sure they are “on brand”. If you are a creative person, make sure everything echoes that style. If administration is your strong suit, demonstrate your organized management attributes with how well you write and have solved problems. Touch points include: how you answer all of your phones, what your email signature says and looks like, and what your thank-you notes say about you. Also, professional business cards that are consistent with your brand persona are a must. 4) Update all your social networking profiles and find niche networks relevant to your industry and desired career post. Create a standard copy platform that tells your professional story accurately. Use the same photo on all your profiles; this is a great way visually brand yourself. And make sure it’s a flattering photo that is appropriate for your desired line of work. Also, do not post anything you would not want a potential employer to read. 5) Secure your own name URL. Like for me. For a few bucks, this is a good investment. When people conduct a search on you, you can control what shows up on the top results page. This home page can be a simple contact page; positioning a bio and photo all consistent to your personal and professional brand. 6) Have your ideal career pitch down. Be articulate, both verbally and in written form. When you are out at events, you should be able to state clearly what you are looking for with confidence, and the same goes in written communications. Have your friends pop quiz you. 7) Be at the right events and dress the part. Identify the networking events where the potential to meet the right people is great. While you may be comfortable attending events with your buddies, unless your buddies are writing you checks, that’s a waste of time. Concentrate on the places your job prospects will be. Your wardrobe is part of your personal brand packaging—look the product that you are representing. First impressions are just that. 8) Follow up is a key opportunity to planting your brand further. Handwritten notes show initiative and are another avenue for branded communication. Don’t rely on email for your follow up. The cost of stamp and personal note is wise investment. 9) Surround yourself with credible fans and ask for professional recommendations. Brand-by-association is a reality. Your choice of friends and colleagues can add or detract from your brand status. Make sure you have a good collection of recommendations on your professional profiles like Linkedin. Then re-purpose these recommendations in your resume and other communication to hiring prospects. 10) Be proactive and goal focused. It’s unlikely the ideal career opportunity will show up at your door. Be assertive and proactive. Ask yourself every day, are my actions aligned with my goals and on brand. Finding your next career opportunity does not have to be like a root canal without Novocain. Your personal brand has a lot of power. It can be the tipping factor with a referral or employment prospect. Your personal brand, just like those of products and companies, is the sum of all you do. Leverage your brand, who you are, your distinct attributes, your purpose, your personality and your promise. It can help pave the way the best career chapter yet. Contact: Karen Post, Branding expert, Office: 813-250-1730, Cell 713-828-0691


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