www. HOLIDAYEAST .co.uk
Perfect Coast & Country Holidays
All you need to know to help us successfully market your holiday property
Helping you maximise your
holiday home to its full potential
Welcome to COAST & COUNTRY HOLIDAYS
Who are we? Please keep in mind:
Coast & Country Holidays is an independent Points to be aware of are steep stairs, these
agency specialising in Norfolk and Suffolk can restrict suitability to very young children
self-catering holidays and short breaks. or the elderly, also twin beds are preferable to
bunk beds and sofa beds and bed settees are
We are a small, experienced team, delivering a not conducive to more than one night stays.
very personal and efﬁcient service. When you The more exclusions you impose i.e: No pets,
contact us, you will be dealing with either: no small children etc, the greater risk of lower
Martin Carruthers Proprietor
Jenny DeBuc Marketing Executive
Try to make it the sort of home you yourself
Anne Willett Accounts Manager
would like to stay in, add the ‘homely’ touches
i.e. pictures, books and games for the children.
Our wealth of knowledge about our local
We require properties that meet high
area and all of our properties, gives us a real
standards of quality, as the holidaymakers do
advantage when helping our Customers to
expect high standards and not ‘Aunties cast
select their perfect holiday property.
Join Coast & Country Holidays and your offs’, thus ensuring satisfaction and a high level
property could be on our website within 48 hrs. of repeat bookings.
We personally inspect all of the properties
People increasingly like to book their breaks at
that we represent annually, to ensure standards
the last minute and are willing to book when If you possibly can, welcome your guests
remain high. This enables us to give the true
they are able to ﬁnd the information that they personally. If you cannot meet them, please
picture to potential holidaymakers, therefore
need quickly. Keeping information up-to-date make sure your caretaker/keyholder meets
providing the right match.
takes time and ensuring that all the major them in a sociable manner. If you have a
search engines like Google, know about your caretaker/cleaner please make sure you make
If you are an existing owner of a holiday
website and its content is incredibly difﬁcult. regular checks yourself, to ensure the property
property, or someone who is about to start
With nearly 360,000 different people ﬁnding is being maintained and cleaned to a high
this new venture, we always provide a friendly,
and using our website in 2008 - this is one standard throughout the season.
professional service, which will help you to
area where we can add real value to your
ensure that your business runs smoothly.
holiday property business. This success is down Do have a professionally painted house name,
to our continued investment in our website clearly visible. Provide a detailed information
Why should I use Coast & Country Holidays?
optimisation and search engine marketing pack to your guests to ensure the smooth
There are many advantages to using us to
campaigns. These campaigns are carefully running of the property i.e. how to use the
help you promote your property, but the
targeted and managed to reach visitors who wood burner, washing machine, microwave,
main reasons are that we extensively market
are most likely to require holiday cottages in central heating, the day of the week for refuse
your property on our popular website and via
Norfolk and Suffolk. collection and recycling. Also provide advice on
internet advertising programmes, as well as
the nearest, newsagents, garage, shops, post
in our yearly colour brochure and verbally by
What do holidaymakers look for? ofﬁce, bank, doctors, dentist, chemist, police
Norfolk and Suffolk has an abundance of and the vets.
prime holiday locations i.e:
We provide a ‘Secure Booking’ facility, which
The North Norfolk coastline, Sandringham, Do have a selection of paperbacks, leaﬂets
also ensures that all bank transfer payments
Walsingham, Suffolk Heritage coastline and with local information of places of interest,
made to our Owners are accurate and
the Norfolk Broads. We are happy to advise restaurants, theatres, cinemas, pubs etc. and
regular and that our owners do not lose
on suitable locations, but if your own personal perhaps a few board games, just in case
out if a booking is ever cancelled. We will
choice is somewhere more remote and there are any wet days. Please keep all this
also ensure that you get regular updates on
inaccessible, we can also help by advising how information updated on a regular basis and
any new regulations relating to self-catering
to maximise its potential, maybe by adding include a ﬁre escape plan and use of ﬁre
extra facilities i.e: swimming pool, sauna etc. equipment.
Our experience shows the holidaymaker’s
preference is for detached or semidetached
houses, cottages, bungalows and terraced
cottages. It is rare that ﬂats or apartments
are requested. Our information also shows
that the following facilities are very beneﬁcial
requirements to obtain the maximum number
of holiday weeks booked.
> Enclosed private garden
> Off-road parking
> Full central heating + open ﬁre
> Washing machine
> If sleeping 4 or more provide linen
> Accept pets
More information at: www.coastandcountryholidays.co.uk/letting.html
The holidaymaker will always appreciate a
helpful, caring, considerate owner, so please
ensure that our sign is completed with your
(or the caretaker/cleaner) telephone number,
this will enable them to contact you promptly
if something goes wrong.
Have a visitors book to hand. It is always
helpful to receive the complimentary remarks,
and if adverse remarks are made, then it
enables you to put things right, ensuring the
holidaymaker’s needs are met at all times.
The following is a useful inventory checklist q Carving knife & fork
of which ALL properties must have: q Knife sharpener
ALL ITEMS MUST MATCH, BE CLEAN q Meat plate
AND IN SAFE WORKING ORDER: q Covered vegetable dishes
q Sauce boat
q Knife q Serving spoons/table spoon (4)
q Forks (table & dessert) q Cork screw & bottle opener
q Spoons (tea, soup & dessert) q Fish slice
A welcoming tray on arrival with tea, coffee,
q Plates (large, medium & small) q Kitchen scissors
sugar, milk and maybe a few biscuits is always
q Teacup & saucer + a mug q Ladle
appreciated, as shown on the questionaire
q Cereal/soup/dessert bowl q Potato peeler
follow-ups that we receive. It is also nice to
q Tumbler q Potato masher
have a few ﬂowers in the main room. Do not
q Wine glass q Cheese grater
forget to have a toilet roll, enough at least to
q Egg cup q Rolling pin
last over the weekend.
At least ONE of each per person. q Tin opener
Per Bed: q Wooden spoon
If you are experienced in letting your property
q One duvet of suitable tog + cover q Spatula
as a holiday home, then the list opposite will
q Extra blankets for colder periods q Baking tins (assorted sizes)
just act as a guide and a checklist, to make sure
q Two pillows & pillowcases per person + q Casserole dish & lid
your guests have a pleasant, trouble free stay
protectors & a mattress protector (not plastic) q Colander
at your property.
Plus ONE of the following per property: q Frying pan
If this is your ﬁrst experience, this inventory
q Bread bin q Stainless steel saucepans: large, medium &
guide will be of great help and help overcome
q Bread/chopping board small (additional saucepan if more than 6 people)
any possible shortcomings in your property
q Biscuit/cake tin q Oven roasting tin
BEFORE YOUR FIRST GUESTS ARRIVE.
q Butter dish q Pie dish
q Kettle q Peddle bin & liners
Please read it carefully and check the
q Oven glove/mitt q Vacuum cleaner
inventory to make sure all the items are in
q Table cloth and one place mat per person q Iron & ironing board
place and are in a good state of repair, safe
q Tray q Broom
and of VITAL IMPORTANCE, are clean!
q Washing up bowl with brush or sponge q Bucket
q Cake tin and plate q Cleaning agents
q Condiment set (salt & pepper)
salt pepper q Clothes line & at least 12 pegs
q Salad bowl & server q Doormat
q Mixing bowl q Dusters
q Milk jug q Dustpan & brush
q One-pint measuring jug q Floor cloth
q Sugar basin q Spare light bulbs
q Teapot (large enough for number in party)
large party q Ashtrays
q Tea strainer & cosy q Waste paper basket
q Toast rack q Dustbin & liners
q Water jug q Fireguard & ﬁre tools
q Cutlery box or divider draw q Torch, candles and matches
q Sharp vegetable knife q Stair gate
q Bread knife q Highchair
SAFETY FIRST - Understand the Fire Safety Regulations:
It is vital that you understand exactly what your responsibilities are in this
important area. We will provide you with a brochure (if available) which
addresses the speciﬁc difﬁculties that owners of self-catering properties
have faced in understanding the new rules. It is designed to encourage
compliance, by giving you practical advice on reducing ﬁre risks in your
property. It explains the risk assessment process, sets out sources of further advice
and guidance and offers some practical information for you on what may represent
ALL properties must also have the following appropriate and proportionate ﬁre safety measures in your premises.
Minimum Requirement Safety Equipment:
q 2 smoke alarms (one upstairs & one downstairs) You may also ﬁnd it useful to look at the following websites:
q 1 ﬁre extinguisher www.communities.gov.uk/publications/ﬁre/payingguests
q 1 ﬁre blanket www.ﬁrstalert.com
q 1 ﬁrst aid kit.
Indoors: Outdoors: Always remember:
Make the property as comfortable as possible Please keep the paintwork clean & fresh, Contented holidaymakers mean that they
and colour co-ordinated rooms are far NO cracked and peeling paint-work. Ensure may use your property in future years, or at
more attractive. New furniture will make the the garden and furniture and barbecue are least recommend it to their friends. On the
property look clean and bright and in keeping well maintained & functional throughout the other hand, discontented holidaymakers cause
with the type of property. The kitchen is very season. A house name clearly positioned is all concerned a great deal of trouble, hassle,
important, make sure it is spotlessly clean, the essential for the holidaymaker to ﬁnd the and unhappiness, but with just a little thought
pots, pans, cooker, fridge & work surface. It property. and effort, there should be no reason to
should be well lit, with plenty of work surface experience this.
Note: All upholstered furniture MUST comply
and storage. The bedrooms should be ‘cosy’
with the D.T.I’s strict ﬁre safety regulations, also A very good idea is to spend a week, or at
with matching bedside tables and lamps,
gas & electrical appliances MUST have annual the very least a weekend in your property,
well sprung beds, clean colour co-ordinated
inspections. even if it is next door to your own home.
bedding and curtains, no lumpy or stained
Be as critical as you can and check for any
pillows and provide ample hanging space.
shortcomings, cook a meal - is the carving
The bathroom MUST be clean, no stained
knife sharp? Are there enough spoons? Is the
bath or toilet and remove the ﬁrst signs of
teapot large enough for you all to have at
mould around bath/shower cubicle, do provide
least one cup each? Where is the tea strainer?
a mirror. We suggest two shower curtains, one
Where do we hang our wet clothes?
in use, whilst one is being washed.
We’re sure you will think of many other points
- the hope is that you ﬁnd them out before
the holidaymaker does.
Do make use of an open ﬁre if it is available.
Do make sure spare items are available to
Think carefully before excluding pets and
children. This can mean turning away a large
percentage of your prospective bookings.
Our price banding is per property not per
Do adhere strictly to the text in the write-up
for your property i.e: if heating and linen are
included in the price, this cannot be changed
until the end of the season. All charges for
electricity and heating are paid directly to you
Contact Details: on the holidaymaker’s arrival or we can collect
Coast & Country Holidays payment on receipt of balance and forward to
46 Back Lane you with your monthly statement.
Norfolk In the event of a complaint:
NR18 0LB Please deal with it as diplomatically as possible.
If the problem cannot be resolved between
Telephone: Wymondham 01953 604480 yourself and the holidaymaker, please do not
Fax: 01953 604685 hesitate to telephone us and we will come out
Email: email@example.com www.holidayeast.co.uk and adjudicate.