STRATEGIC MANAGEMENTLEVELS OF STRATEGYCorporateFunctionalBusinessCORPORATE STRATEGIESGrand Strategy–Stability–Growth–RetrenchmentPortfolio MatrixBCG MATRIX STARS QUESTION MARKS ?? CASH COWS DOGS GrowthLOWHIGHMarket ShareHIGHLOWBUSINESS-LEVEL STRATEGY5 forcesSWOTGeneric StrategiesIndustryCompetitorsIntensity of RivalrySuppliersBuyersSubstitutesNewEntrantsEntry BarriersEconomies of ScaleBrand IdentityCapital RequirementsDeterminants of Supplier PowerSwitching CostsSupplier VolumeImpactForward IntegrationDeterminants of Substitution ThreatRelative Price PerformanceSwitching CostsDeterminants of Buyer PowerBuyer ConcentrationBuyer VolumeBackward IntegrationRivalry DeterminantsIndustry GrowthFixed CostsProduct DifferencesBrand IdentityExit BarriersS.W.O.T. ANALYSISS W O T represents the first letter in–Strengths–Weaknesses–Opportunities–ThreatsStrategy-makingmust be well-matched to both–A firm’sresource strengths and weaknesses–A firm’s best market opportunitiesand externalthreats to its well-beingSWOT