Practicing Case Interviews by cmz65105

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									 Practicing Case
   Interviews
Undergraduate Management
  Consulting Association



                           1
                 Agenda
 Demystify the case interview
 Identify evaluation criteria
 Discuss preparation strategies
 Provide overview of an interview
 Demonstrate an interview
 Small group exercises




                                     2
Demystifying the Case Interview
   What is a case interview?
    – Definition: A scenario-based problem solving
      activity
   Are there different types of case
    interviews?
    – Resume based cases
    – Brain teasers or puzzles
    – “Typical” consulting project or project on
      which the consultant is currently working

                                                     3
     Examples of “Typical” Cases
   Profitability case:
    – You are the consultant to a company that produces
      large household appliances. Over the past 3 years,
      profit margins have fallen 20% and market share has
      tumbled to 15% of the market from 25%. What is
      the source of the company’s problems?
   Market entry:
    – A multi-billion dollar consumer brand product
      manufacturer is considering introducing their flagship
      brand into Asia. What would you advise?


                                                               4
 Why are case interviews used?
 Gives firms a sense of how you might
  approach a real consulting case or project
 Enables firms to assess candidate along
  multiple dimensions
    – A rich selection tool
   Many companies and industries are
    moving toward more case interviews
    – Marketing, I-Banking, Microsoft

                                               5
    What will they be evaluating?
 Logical/analytical thought process
 Business insight/judgment
 Quantitative skills
 Creativity/inquisitiveness
 Decision making ability
 Communication skills
 Response to pressure/lack of information
 Interpersonal skills

                                             6
        Sources for practicing case
                interviews
   Case interview books
    – CASE IN POINT, Marc P. Cosentino
    – The Fast Track, Miriam Naficy
 Vault Guide to the Case Interview or Wetfeet
  Ace your Case – Free on UCSO website
 Consulting firm websites
 Other students
 One-on-one sessions with a coach, contingent
  upon securing a case interview

                                                 7
 Develop a preparation strategy
 Look at online sources
 Be proactive about practicing with other
  students
 Walk through questions on your own
  (using the worksheet provided)
 Set a target of practicing 40-60 interviews
  before you have a “real” one!


                                                8
          Typical interview flow
   Listen as interviewer gives question/case
   Restate/clarify case issues briefly
   Take a minute or two to structure/generate
    hypothesis
   Communicate overview of your road map to the
    interviewer
   Proceed with your questions/analysis and be the
    tour guide along the way
   Take a minute to gather thoughts if necessary
    (but be careful with this as not all firms dig it)
   State your recommendation and support it

                                                         9
Frameworks structure your analysis
   It depends on the question which
    framework to use. For example:
    – Attractiveness of an industry – Porter’s 5
      Forces
    – Evaluate a market – Four Ps
    – Analyze new product introduction or industry
      analysis – Four Cs
   Use the framework as a way to structure
    your thoughts.

                                                     10
    Focus on demonstrating two key
               elements
   Analytical horsepower
    – Be a problem solver
    – Be structured
    – Be transparent
   Communication and interpersonal skills
    – Connect with the interviewer
    – Show poise, maturity, confidence



                                             11
            A few do’s and don’ts
   Do….                      Don’t….
    –   Listen carefully       – Race through the case
    –   Be structured          – Force-fit frameworks
    –   Ask questions          – Get stuck in analysis
    –   Think out loud           paralysis
    –   Reach “closure”        – Offend the interviewer
    –   Connect with
        interviewer




                                                      12
            The key to success
   Practice, practice, practice



   And when you think you have practiced
    enough, practice even more!

   Hopefully you can get to the point where
    these are actually second nature and FUN!
                                            13

								
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