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Soft Drinks: Global Industry Guide
Published on February 2009

                                                                                                             Report Summary

Datamonitor's Soft Drinks: Global Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks
industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and
profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.


Scope of the Report


* Contains an executive summary and data on value, volume and segmentation


* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies


* Incorporates in-depth five forces competitive environment analysis and scorecards


* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan,
the UK and the US).


* Includes a five-year forecast of the industry


Highlights


The global soft drinks market grew by 3.2% in 2007 to reach a value of $329.4 billion.


In 2012, the market is forecast to have a value of $399.3 billion, an increase of 21.2% since 2007.


The market grew by 4% in 2007 to reach a volume of 344.4 billion liters.


In 2012, the market is forecast to have a volume of 423.9 billion liters, an increase of 23.1% since 2007.


In value terms, the largest category is carbonates with 44.2% of the market.


In value terms, the Americas is the largest soft drinks market with 43% of the global revenues.


In value terms, the largest company is The Coca-Cola Company with 25.1% of the market.


In volume terms, the largest channel is supermarkets/hypermarkets with 49.2% of the market.


Why you should buy this report


* Spot future trends and developments


* Inform your business decisions



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* Add weight to presentations and marketing materials


* Save time carrying out entry-level research


Market Definition


The soft drinks market consists of bottled water, carbonates, concentrates, functional drinks, juices and RTD tea and coffee. The
market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the
creation of this report have been calculated using constant 2007 annual average exchange rates.


For the purpose of this report the Americas comprise Brazil, Canada, Mexico, and the US.


Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia,
Spain, Sweden and the UK.


Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.


The global figure comprises the Americas, Asia-Pacific and Europe.




                                                                                                           Table of Content

Table of Contents
CHAPTER 1 INTRODUCTION 29
1.1 What is this report about' 29
1.2 Who is the target reader' 29
1.3 How to use this report 29
1.4 Definitions 30
CHAPTER 2 GLOBAL SOFT DRINKS 31
2.1 Market Overview 31
2.2 Market Value 33
2.3 Market Volume 34
2.4 Market Segmentation I 35
2.5 Market Segmentation II 36
2.6 Market Share 37
2.7 Five Forces Analysis 38
2.8 Distribution 47
2.9 Market Forecasts 48
CHAPTER 3 SOFT DRINKS IN ASIA-PACIFIC 50
3.1 Market Overview 50
3.2 Market Value 52
3.3 Market Volume 53
3.4 Market Segmentation I 54
3.5 Market Segmentation II 55
3.6 Market Share 56
3.7 Five Forces Analysis 57
3.8 Distribution 64


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3.9 Market Forecasts 65
CHAPTER 4 SOFT DRINKS IN EUROPE 67
4.1 Market Overview 67
4.2 Market Value 69
4.3 Market Volume 70
4.4 Market Segmentation I 71
4.5 Market Segmentation II 72
4.6 Market Share 73
4.7 Five Forces Analysis 74
4.8 Distribution 83
4.9 Market Forecasts 84
4.10 Macroeconomic Indicators 86
CHAPTER 5 SOFT DRINKS IN BELGIUM 87
5.1 Market Overview 87
5.2 Market Value 89
5.3 Market Volume 90
5.4 Market Segmentation I 91
5.5 Market Segmentation II 92
5.6 Five Forces Analysis 93
5.7 Distribution 100
5.8 Market Forecasts 101
5.9 Macroeconomic Indicators 103
CHAPTER 6 SOFT DRINKS IN CANADA 105
6.1 Market Overview 105
6.2 Market Value 107
6.3 Market Volume 108
6.4 Market Segmentation I 109
6.5 Market Segmentation II 110
6.6 Market Share 111
6.7 Five Forces Analysis 112
6.8 Distribution 119
6.9 Market Forecasts 120
6.10 Macroeconomic Indicators 122
CHAPTER 7 SOFT DRINKS IN CHINA 124
7.1 Market Overview 124
7.2 Market Value 126
7.3 Market Volume 127
7.4 Market Segmentation I 128
7.5 Market Segmentation II 129
7.6 Market Share 130
7.7 Five Forces Analysis 131
7.8 Distribution 140
7.9 Market Forecasts 141
7.10 Macroeconomic Indicators 143
CHAPTER 8 SOFT DRINKS IN FRANCE 145
8.1 Market Overview 145
8.2 Market Value 147
8.3 Market Volume 148
8.4 Market Segmentation I 149
8.5 Market Segmentation II 150


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8.6 Market Share 151
8.7 Five Forces Analysis 152
8.8 Distribution 160
8.9 Market Forecasts 161
8.10 Macroeconomic Indicators 163
CHAPTER 9 SOFT DRINKS IN GERMANY 165
9.1 Market Overview 165
9.2 Market Value 167
9.3 Market Volume 168
9.4 Market Segmentation I 169
9.5 Market Segmentation II 170
9.6 Market Share 171
9.7 Five Forces Analysis 172
9.8 Distribution 181
9.9 Market Forecasts 182
9.10 Macroeconomic Indicators 184
CHAPTER 10 SOFT DRINKS IN ITALY 186
10.1 Market Overview 186
10.2 Market Value 187
10.3 Market Volume 188
10.4 Market Segmentation I 189
10.5 Market Segmentation II 190
10.6 Market Share 191
10.7 Five Forces Analysis 192
10.8 Distribution 200
10.9 Market Forecasts 201
10.10 Macroeconomic Indicators 203
CHAPTER 11 SOFT DRINKS IN JAPAN 205
11.1 Market Overview 205
11.2 Market Value 207
11.3 Market Volume 208
11.4 Market Segmentation I 209
11.5 Market Segmentation II 210
11.6 Market Share 211
11.7 Five Forces Analysis 212
11.8 Distribution 221
11.9 Market Forecasts 222
11.10 Macroeconomic Indicators 224
CHAPTER 12 SOFT DRINKS IN THE NETHERLANDS 225
12.1 Market Overview 225
12.2 Market Value 227
12.3 Market Volume 228
12.4 Market Segmentation I 229
12.5 Market Segmentation II 230
12.6 Market Share 231
12.7 Five Forces Analysis 232
12.8 Distribution 241
12.9 Market Forecasts 242
12.10 Macroeconomic Indicators 244
CHAPTER 13 SOFT DRINKS IN SPAIN 246


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13.1 Market Overview 246
13.2 Market Value 248
13.3 Market Volume 249
13.4 Market Segmentation I 250
13.5 Market Segmentation II 251
13.6 five forces analysis 252
13.7 Distribution 260
13.8 Market Forecasts 261
13.9 Macroeconomic Indicators 263
CHAPTER 14 SOFT DRINKS IN THE UNITED KINGDOM 265
14.1 Market Overview 265
14.2 Market Value 267
14.3 Market Volume 268
14.4 Market Segmentation I 269
14.5 Market Segmentation II 270
14.6 Market Share 271
14.7 Five Forces Analysis 272
14.8 Distribution 280
14.9 Market Forecasts 281
14.10 Macroeconomic Indicators 283
CHAPTER 15 SOFT DRINKS IN THE UNITED STATES 285
15.1 Market Overview 285
15.2 Market Value 287
15.3 Market Volume 288
15.4 Market Segmentation I 289
15.5 Market Segmentation II 290
15.6 Market Share 291
15.7 Five Forces Analysis 292
15.8 Distribution 302
15.9 Market Forecasts 303
15.10 Macroeconomic Indicators 305
CHAPTER 16 COMPANY PROFILES 306
16.1 Leading Companies 306
CHAPTER 17 APPENDIX 318
17.1 Data Research Methodology 318


List of Tables
Table 1: Global Soft Drinks Market Value: $ billion, 2003-2007 33
Table 2: Global Soft Drinks Market Volume: Liters billion, 2003-2007 34
Table 3: Global Soft Drinks Market Segmentation I: % Share, by Value, 2007 35
Table 4: Global Soft Drinks Market Segmentation II: % Share, by Value, 2007 36
Table 5: Global Soft Drinks Market Share: % Share, by Value, 2007 37
Table 6: Global Soft Drinks Distribution: % Share, by Volume, 2007 47
Table 7: Global Soft Drinks Market Value Forecast: $ billion, 2007-2012 48
Table 8: Global Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 49
Table 9: Asia-Pacific Soft Drinks Market Value: $ billion, 2003-2007 52
Table 10: Asia-Pacific Soft Drinks Market Volume: Liters billion, 2003-2007 53
Table 11: Asia-Pacific Soft Drinks Market Segmentation I: % Share, by Value, 2007 54
Table 12: Asia-Pacific Soft Drinks Market Segmentation II: % Share, by Value, 2007 55
Table 13: Asia-Pacific Soft Drinks Market Share: % Share, by Value, 2007 56


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Table 14: Asia-Pacific Soft Drinks Distribution: % Share, by Volume, 2007 64
Table 15: Asia-Pacific Soft Drinks Market Value Forecast: $ billion, 2007-2012 65
Table 16: Asia-Pacific Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 66
Table 17: Europe Soft Drinks Market Value: $ billion, 2003-2007 69
Table 18: Europe Soft Drinks Market Volume: Liters billion, 2003-2007 70
Table 19: Europe Soft Drinks Market Segmentation I: % Share, by Value, 2007 71
Table 20: Europe Soft Drinks Market Segmentation II: % Share, by Value, 2007 72
Table 21: Europe Soft Drinks Market Share: % Share, by Value, 2007 73
Table 22: Europe Soft Drinks Distribution: % Share, by Volume, 2007 83
Table 23: Europe Soft Drinks Market Value Forecast: $ billion, 2007-2012 84
Table 24: Europe Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 85
Table 25: Europe Exchange Rate, 2003-2007 86
Table 26: Belgium Soft Drinks Market Value: $ billion, 2003-2007 89
Table 27: Belgium Soft Drinks Market Volume: Liters billion, 2003-2007 90
Table 28: Belgium Soft Drinks Market Segmentation I: % Share, by Value, 2007 91
Table 29: Belgium Soft Drinks Market Segmentation II: % Share, by Value, 2007 92
Table 30: Belgium Soft Drinks Distribution: % Share, by Volume, 2007 100
Table 31: Belgium Soft Drinks Market Value Forecast: $ billion, 2007-2012 101
Table 32: Belgium Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 102
Table 33: Belgium Size of Population (million) , 2003-2007 103
Table 34: Belgium GDP (Constant 2000 Prices, $ billion), 2003-2007 103
Table 35: Belgium Inflation, 2003-2007 103
Table 36: Belgium Exchange Rate, 2003-2007 104
Table 37: Canada Soft Drinks Market Value: $ billion, 2003-2007 107
Table 38: Canada Soft Drinks Market Volume: Liters billion, 2003-2007 108
Table 39: Canada Soft Drinks Market Segmentation I: % Share, by Value, 2007 109
Table 40: Canada Soft Drinks Market Segmentation II: % Share, by Value, 2007 110
Table 41: Canada Soft Drinks Market Share: % Share, by Value, 2007 111
Table 42: Canada Soft Drinks Distribution: % Share, by Volume, 2007 119
Table 43: Canada Soft Drinks Market Value Forecast: $ billion, 2007-2012 120
Table 44: Canada Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 121
Table 45: Canada Size of Population (million) , 2003-2007 122
Table 46: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 122
Table 47: Canada Inflation, 2003-2007 122
Table 48: Canada Exchange Rate, 2003-2007 123
Table 49: China Soft Drinks Market Value: $ billion, 2003-2007 126
Table 50: China Soft Drinks Market Volume: Liters billion, 2003-2007 127
Table 51: China Soft Drinks Market Segmentation I: % Share, by Value, 2007 128
Table 52: China Soft Drinks Market Segmentation II: % Share, by Value, 2007 129
Table 53: China Soft Drinks Market Share: % Share, by Value, 2007 130
Table 54: China Soft Drinks Distribution: % Share, by Volume, 2007 140
Table 55: China Soft Drinks Market Value Forecast: $ billion, 2007-2012 141
Table 56: China Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 142
Table 57: China Size of Population (million) , 2003-2007 143
Table 58: China GDP (Constant 2000 Prices, $ billion), 2003-2007 143
Table 59: China Inflation, 2003-2007 143
Table 60: China Exchange Rate, 2003-2007 144
Table 61: France Soft Drinks Market Value: $ billion, 2003-2007 147
Table 62: France Soft Drinks Market Volume: Liters billion, 2003-2007 148
Table 63: France Soft Drinks Market Segmentation I: % Share, by Value, 2007 149


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Table 64: France Soft Drinks Market Segmentation II: % Share, by Value, 2007 150
Table 65: France Soft Drinks Market Share: % Share, by Value, 2007 151
Table 66: France Soft Drinks Distribution: % Share, by Volume, 2007 160
Table 67: France Soft Drinks Market Value Forecast: $ billion, 2007-2012 161
Table 68: France Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 162
Table 69: France Size of Population (million) , 2003-2007 163
Table 70: France GDP (Constant 2000 Prices, $ billion), 2003-2007 163
Table 71: France Inflation, 2003-2007 163
Table 72: France Exchange Rate, 2003-2007 164
Table 73: Germany Soft Drinks Market Value: $ billion, 2003-2007 167
Table 74: Germany Soft Drinks Market Volume: Liters billion, 2003-2007 168
Table 75: Germany Soft Drinks Market Segmentation I: % Share, by Value, 2007 169
Table 76: Germany Soft Drinks Market Segmentation II: % Share, by Value, 2007 170
Table 77: Germany Soft Drinks Market Share: % Share, by Value, 2007 171
Table 78: Germany Soft Drinks Distribution: % Share, by Volume, 2007 181
Table 79: Germany Soft Drinks Market Value Forecast: $ billion, 2007-2012 182
Table 80: Germany Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 183
Table 81: Germany Size of Population (million) , 2003-2007 184
Table 82: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 184
Table 83: Germany Inflation, 2003-2007 184
Table 84: Germany Exchange Rate, 2003-2007 185
Table 85: Italy Soft Drinks Market Value: $ billion, 2003-2007 187
Table 86: Italy Soft Drinks Market Volume: Liters billion, 2003-2007 188
Table 87: Italy Soft Drinks Market Segmentation I: % Share, by Value, 2007 189
Table 88: Italy Soft Drinks Market Segmentation II: % Share, by Value, 2007 190
Table 89: Italy Soft Drinks Market Share: % Share, by Value, 2007 191
Table 90: Italy Soft Drinks Distribution: % Share, by Volume, 2007 200
Table 91: Italy Soft Drinks Market Value Forecast: $ billion, 2007-2012 201
Table 92: Italy Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 202
Table 93: Italy Size of Population (million) , 2003-2007 203
Table 94: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 203
Table 95: Italy Inflation, 2003-2007 203
Table 96: Italy Exchange Rate, 2003-2007 204
Table 97: Japan Soft Drinks Market Value: $ billion, 2003-2007 207
Table 98: Japan Soft Drinks Market Volume: Liters billion, 2003-2007 208
Table 99: Japan Soft Drinks Market Segmentation I: % Share, by Value, 2007 209
Table 100: Japan Soft Drinks Market Segmentation II: % Share, by Value, 2007 210
Table 101: Japan Soft Drinks Market Share: % Share, by Value, 2007 211
Table 102: Japan Soft Drinks Distribution: % Share, by Volume, 2007 221
Table 103: Japan Soft Drinks Market Value Forecast: $ billion, 2007-2012 222
Table 104: Japan Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 223
Table 105: Japan Size of Population (million) , 2003-2007 224
Table 106: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 224
Table 107: Japan Exchange Rate, 2003-2007 224
Table 108: Netherlands Soft Drinks Market Value: $ billion, 2003-2007 227
Table 109: Netherlands Soft Drinks Market Volume: Liters billion, 2003-2007 228
Table 110: Netherlands Soft Drinks Market Segmentation I: % Share, by Value, 2007 229
Table 111: Netherlands Soft Drinks Market Segmentation II: % Share, by Value, 2007 230
Table 112: Netherlands Soft Drinks Market Share: % Share, by Value, 2007 231
Table 113: Netherlands Soft Drinks Distribution: % Share, by Volume, 2007 241


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Table 114: Netherlands Soft Drinks Market Value Forecast: $ billion, 2007-2012 242
Table 115: Netherlands Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 243
Table 116: Netherlands Size of Population (million) , 2003-2007 244
Table 117: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007 244
Table 118: Netherlands Inflation, 2003-2007 244
Table 119: Netherlands Exchange Rate, 2003-2007 245
Table 120: Spain Soft Drinks Market Value: $ billion, 2003-2007 248
Table 121: Spain Soft Drinks Market Volume: Liters billion, 2003-2007 249
Table 122: Spain Soft Drinks Market Segmentation I: % Share, by Value, 2007 250
Table 123: Spain Soft Drinks Market Segmentation II: % Share, by Value, 2007 251
Table 124: Spain Soft Drinks Distribution: % Share, by Volume, 2007 260
Table 125: Spain Soft Drinks Market Value Forecast: $ billion, 2007-2012 261
Table 126: Spain Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 262
Table 127: Spain Size of Population (million) , 2003-2007 263
Table 128: Spain GDP (Constant 2000 Prices, $ billion), 2003-2007 263
Table 129: Spain Inflation, 2003-2007 263
Table 130: Spain Exchange Rate, 2003-2007 264
Table 131: United Kingdom Soft Drinks Market Value: $ billion, 2003-2007 267
Table 132: United Kingdom Soft Drinks Market Volume: Liters billion, 2003-2007 268
Table 133: United Kingdom Soft Drinks Market Segmentation I: % Share, by Value, 2007 269
Table 134: United Kingdom Soft Drinks Market Segmentation II: % Share, by Value, 2007 270
Table 135: United Kingdom Soft Drinks Market Share: % Share, by Value, 2007 271
Table 136: United Kingdom Soft Drinks Distribution: % Share, by Volume, 2007 280
Table 137: United Kingdom Soft Drinks Market Value Forecast: $ billion, 2007-2012 281
Table 138: United Kingdom Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 282
Table 139: United Kingdom Size of Population (million) , 2003-2007 283
Table 140: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 283
Table 141: United Kingdom Inflation, 2003-2007 283
Table 142: United Kingdom Exchange Rate, 2003-2007 284
Table 143: United States Soft Drinks Market Value: $ billion, 2003-2007 287
Table 144: United States Soft Drinks Market Volume: Liters billion, 2003-2007 288
Table 145: United States Soft Drinks Market Segmentation I: % Share, by Value, 2007 289
Table 146: United States Soft Drinks Market Segmentation II: % Share, by Value, 2007 290
Table 147: United States Soft Drinks Market Share: % Share, by Value, 2007 291
Table 148: United States Soft Drinks Distribution: % Share, by Volume, 2007 302
Table 149: United States Soft Drinks Market Value Forecast: $ billion, 2007-2012 303
Table 150: United States Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 304
Table 151: United States Size of Population (million) , 2003-2007 305
Table 152: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 305
Table 153: United States Inflation, 2003-2007 305
Table 154: Key Facts: Coca-Cola Company, The 306
Table 155: Key Financials: Coca-Cola Company, The 309
Table 156: Key Facts: PepsiCo, Inc 310
Table 157: Key Financials: PepsiCo, Inc 313
Table 158: Key Facts: Nestlé SA 314
Table 159: Key Financials: Nestlé SA 317



List of Figures
Figure 1: Global Soft Drinks Market Value: $ billion, 2003-2007 33


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Figure 2: Global Soft Drinks Market Volume: Liters billion, 2003-2007 34
Figure 3: Global Soft Drinks Market Segmentation I: % Share, by Value, 2007 35
Figure 4: Global Soft Drinks Market Segmentation II: % Share, by Value, 2007 36
Figure 5: Global Soft Drinks Market Share: % Share, by Value, 2007 37
Figure 6: Forces Driving Competition in the Global Soft Drinks Market 38
Figure 7: Drivers of Buyer Power in the Global Soft Drinks Market 40
Figure 8: Drivers of Supplier Power in the Global Soft Drinks Market 42
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Soft Drinks Market 44
Figure 10: Factors Influencing the Threat of Substitutes in the Global Soft Drinks Market 45
Figure 11: Drivers of Degree of Rivalry in the Global Soft Drinks Market 46
Figure 12: Global Soft Drinks Distribution: % Share, by Volume, 2007 47
Figure 13: Global Soft Drinks Market Value Forecast: $ billion, 2007-2012 48
Figure 14: Global Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 49
Figure 15: Asia-Pacific Soft Drinks Market Value: $ billion, 2003-2007 52
Figure 16: Asia-Pacific Soft Drinks Market Volume: Liters billion, 2003-2007 53
Figure 17: Asia-Pacific Soft Drinks Market Segmentation I: % Share, by Value, 2007 54
Figure 18: Asia-Pacific Soft Drinks Market Segmentation II: % Share, by Value, 2007 55
Figure 19: Asia-Pacific Soft Drinks Market Share: % Share, by Value, 2007 56
Figure 20: Forces Driving Competition in the Soft Drinks Market in Asia-Pacific 57
Figure 21: Drivers of Buyer Power in the Soft Drinks Market in Asia-Pacific 58
Figure 22: Drivers of Supplier Power in the Soft Drinks Market in Asia-Pacific 60
Figure 23: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Asia-Pacific 61
Figure 24: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Asia-Pacific 62
Figure 25: Drivers of Degree of Rivalry in the Soft Drinks Market in Asia-Pacific 63
Figure 26: Asia-Pacific Soft Drinks Distribution: % Share, by Volume, 2007 64
Figure 27: Asia-Pacific Soft Drinks Market Value Forecast: $ billion, 2007-2012 65
Figure 28: Asia-Pacific Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 66
Figure 29: Europe Soft Drinks Market Value: $ billion, 2003-2007 69
Figure 30: Europe Soft Drinks Market Volume: Liters billion, 2003-2007 70
Figure 31: Europe Soft Drinks Market Segmentation I: % Share, by Value, 2007 71
Figure 32: Europe Soft Drinks Market Segmentation II: % Share, by Value, 2007 72
Figure 33: Europe Soft Drinks Market Share: % Share, by Value, 2007 73
Figure 34: Forces Driving Competition in the Soft Drinks Market in Europe 74
Figure 35: Drivers of Buyer Power in the Soft Drinks Market in Europe 76
Figure 36: Drivers of Supplier Power in the Soft Drinks Market in Europe 78
Figure 37: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Europe 80
Figure 38: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Europe 81
Figure 39: Drivers of Degree of Rivalry in the Soft Drinks Market in Europe 82
Figure 40: Europe Soft Drinks Distribution: % Share, by Volume, 2007 83
Figure 41: Europe Soft Drinks Market Value Forecast: $ billion, 2007-2012 84
Figure 42: Europe Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 85
Figure 43: Belgium Soft Drinks Market Value: $ billion, 2003-2007 89
Figure 44: Belgium Soft Drinks Market Volume: Liters billion, 2003-2007 90
Figure 45: Belgium Soft Drinks Market Segmentation I: % Share, by Value, 2007 91
Figure 46: Belgium Soft Drinks Market Segmentation II: % Share, by Value, 2007 92
Figure 47: Forces Driving Competition in the Soft Drinks Market in Belgium 93
Figure 48: Drivers of Buyer Power in the Soft Drinks Market in Belgium 94
Figure 49: Drivers of Supplier Power in the Soft Drinks Market in Belgium 96
Figure 50: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Belgium 97
Figure 51: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Belgium 98


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Figure 52: Drivers of Degree of Rivalry in the Soft Drinks Market in Belgium 99
Figure 53: Belgium Soft Drinks Distribution: % Share, by Volume, 2007 100
Figure 54: Belgium Soft Drinks Market Value Forecast: $ billion, 2007-2012 101
Figure 55: Belgium Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 102
Figure 56: Canada Soft Drinks Market Value: $ billion, 2003-2007 107
Figure 57: Canada Soft Drinks Market Volume: Liters billion, 2003-2007 108
Figure 58: Canada Soft Drinks Market Segmentation I: % Share, by Value, 2007 109
Figure 59: Canada Soft Drinks Market Segmentation II: % Share, by Value, 2007 110
Figure 60: Canada Soft Drinks Market Share: % Share, by Value, 2007 111
Figure 61: Forces Driving Competition in the Soft Drinks Market in Canada 112
Figure 62: Drivers of Buyer Power in the Soft Drinks Market in Canada 113
Figure 63: Drivers of Supplier Power in the Soft Drinks Market in Canada 114
Figure 64: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Canada 116
Figure 65: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Canada 117
Figure 66: Drivers of Degree of Rivalry in the Soft Drinks Market in Canada 118
Figure 67: Canada Soft Drinks Distribution: % Share, by Volume, 2007 119
Figure 68: Canada Soft Drinks Market Value Forecast: $ billion, 2007-2012 120
Figure 69: Canada Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 121
Figure 70: China Soft Drinks Market Value: $ billion, 2003-2007 126
Figure 71: China Soft Drinks Market Volume: Liters billion, 2003-2007 127
Figure 72: China Soft Drinks Market Segmentation I: % Share, by Value, 2007 128
Figure 73: China Soft Drinks Market Segmentation II: % Share, by Value, 2007 129
Figure 74: China Soft Drinks Market Share: % Share, by Value, 2007 130
Figure 75: Forces Driving Competition in the Soft Drinks Market in China 131
Figure 76: Drivers of Buyer Power in the Soft Drinks Market in China 133
Figure 77: Drivers of Supplier Power in the Soft Drinks Market in China 135
Figure 78: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in China 137
Figure 79: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in China 138
Figure 80: Drivers of Degree of Rivalry in the Soft Drinks Market in China 139
Figure 81: China Soft Drinks Distribution: % Share, by Volume, 2007 140
Figure 82: China Soft Drinks Market Value Forecast: $ billion, 2007-2012 141
Figure 83: China Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 142
Figure 84: France Soft Drinks Market Value: $ billion, 2003-2007 147
Figure 85: France Soft Drinks Market Volume: Liters billion, 2003-2007 148
Figure 86: France Soft Drinks Market Segmentation I: % Share, by Value, 2007 149
Figure 87: France Soft Drinks Market Segmentation II: % Share, by Value, 2007 150
Figure 88: France Soft Drinks Market Share: % Share, by Value, 2007 151
Figure 89: Forces Driving Competition in the Soft Drinks Market in France 152
Figure 90: Drivers of Buyer Power in the Soft Drinks Market in France 153
Figure 91: Drivers of Supplier Power in the Soft Drinks Market in France 154
Figure 92: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in France 156
Figure 93: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in France 158
Figure 94: Drivers of Degree of Rivalry in the Soft Drinks Market in France 159
Figure 95: France Soft Drinks Distribution: % Share, by Volume, 2007 160
Figure 96: France Soft Drinks Market Value Forecast: $ billion, 2007-2012 161
Figure 97: France Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 162
Figure 98: Germany Soft Drinks Market Value: $ billion, 2003-2007 167
Figure 99: Germany Soft Drinks Market Volume: Liters billion, 2003-2007 168
Figure 100: Germany Soft Drinks Market Segmentation I: % Share, by Value, 2007 169
Figure 101: Germany Soft Drinks Market Segmentation II: % Share, by Value, 2007 170


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Figure 102: Germany Soft Drinks Market Share: % Share, by Value, 2007 171
Figure 103: Forces Driving Competition in the Soft Drinks Market in Germany 172
Figure 104: Drivers of Buyer Power in the Soft Drinks Market in Germany 174
Figure 105: Drivers of Supplier Power in the Soft Drinks Market in Germany 175
Figure 106: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Germany 177
Figure 107: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Germany 179
Figure 108: Drivers of Degree of Rivalry in the Soft Drinks Market in Germany 180
Figure 109: Germany Soft Drinks Distribution: % Share, by Volume, 2007 181
Figure 110: Germany Soft Drinks Market Value Forecast: $ billion, 2007-2012 182
Figure 111: Germany Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 183
Figure 112: Italy Soft Drinks Market Value: $ billion, 2003-2007 187
Figure 113: Italy Soft Drinks Market Volume: Liters billion, 2003-2007 188
Figure 114: Italy Soft Drinks Market Segmentation I: % Share, by Value, 2007 189
Figure 115: Italy Soft Drinks Market Segmentation II: % Share, by Value, 2007 190
Figure 116: Italy Soft Drinks Market Share: % Share, by Value, 2007 191
Figure 117: Forces Driving Competition in the Soft Drinks Market in Italy 192
Figure 118: Drivers of Buyer Power in the Soft Drinks Market in Italy 193
Figure 119: Drivers of Supplier Power in the Soft Drinks Market in Italy 195
Figure 120: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Italy 197
Figure 121: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Italy 198
Figure 122: Drivers of Degree of Rivalry in the Soft Drinks Market in Italy 199
Figure 123: Italy Soft Drinks Distribution: % Share, by Volume, 2007 200
Figure 124: Italy Soft Drinks Market Value Forecast: $ billion, 2007-2012 201
Figure 125: Italy Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 202
Figure 126: Japan Soft Drinks Market Value: $ billion, 2003-2007 207
Figure 127: Japan Soft Drinks Market Volume: Liters billion, 2003-2007 208
Figure 128: Japan Soft Drinks Market Segmentation I: % Share, by Value, 2007 209
Figure 129: Japan Soft Drinks Market Segmentation II: % Share, by Value, 2007 210
Figure 130: Japan Soft Drinks Market Share: % Share, by Value, 2007 211
Figure 131: Forces Driving Competition in the Soft Drinks Market in Japan 212
Figure 132: Drivers of Buyer Power in the Soft Drinks Market in Japan 214
Figure 133: Drivers of Supplier Power in the Soft Drinks Market in Japan 216
Figure 134: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Japan 217
Figure 135: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Japan 219
Figure 136: Drivers of Degree of Rivalry in the Soft Drinks Market in Japan 220
Figure 137: Japan Soft Drinks Distribution: % Share, by Volume, 2007 221
Figure 138: Japan Soft Drinks Market Value Forecast: $ billion, 2007-2012 222
Figure 139: Japan Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 223
Figure 140: Netherlands Soft Drinks Market Value: $ billion, 2003-2007 227
Figure 141: Netherlands Soft Drinks Market Volume: Liters billion, 2003-2007 228
Figure 142: Netherlands Soft Drinks Market Segmentation I: % Share, by Value, 2007 229
Figure 143: Netherlands Soft Drinks Market Segmentation II: % Share, by Value, 2007 230
Figure 144: Netherlands Soft Drinks Market Share: % Share, by Value, 2007 231
Figure 145: Forces Driving Competition in the Soft Drinks Market in the Netherlands 232
Figure 146: Drivers of Buyer Power in the Soft Drinks Market in the Netherlands 234
Figure 147: Drivers of Supplier Power in the Soft Drinks Market in the Netherlands 236
Figure 148: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in the Netherlands 238
Figure 149: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in the Netherlands 239
Figure 150: Drivers of Degree of Rivalry in the Soft Drinks Market in the Netherlands 240
Figure 151: Netherlands Soft Drinks Distribution: % Share, by Volume, 2007 241


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Figure 152: Netherlands Soft Drinks Market Value Forecast: $ billion, 2007-2012 242
Figure 153: Netherlands Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 243
Figure 154: Spain Soft Drinks Market Value: $ billion, 2003-2007 248
Figure 155: Spain Soft Drinks Market Volume: Liters billion, 2003-2007 249
Figure 156: Spain Soft Drinks Market Segmentation I: % Share, by Value, 2007 250
Figure 157: Spain Soft Drinks Market Segmentation II: % Share, by Value, 2007 251
Figure 158: Forces Driving Competition in the Soft Drinks Market in Spain 252
Figure 159: Drivers of Buyer Power in the Soft Drinks Market in Spain 253
Figure 160: Drivers of Supplier Power in the Soft Drinks Market in Spain 255
Figure 161: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Spain 257
Figure 162: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Spain 258
Figure 163: Drivers of Degree of Rivalry in the Soft Drinks Market in Spain 259
Figure 164: Spain Soft Drinks Distribution: % Share, by Volume, 2007 260
Figure 165: Spain Soft Drinks Market Value Forecast: $ billion, 2007-2012 261
Figure 166: Spain Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 262
Figure 167: United Kingdom Soft Drinks Market Value: $ billion, 2003-2007 267
Figure 168: United Kingdom Soft Drinks Market Volume: Liters billion, 2003-2007 268
Figure 169: United Kingdom Soft Drinks Market Segmentation I: % Share, by Value, 2007 269
Figure 170: United Kingdom Soft Drinks Market Segmentation II: % Share, by Value, 2007 270
Figure 171: United Kingdom Soft Drinks Market Share: % Share, by Value, 2007 271
Figure 172: Forces Driving Competition in the Soft Drinks Market in the United Kingdom 272
Figure 173: Drivers of Buyer Power in the Soft Drinks Market in the United Kingdom 274
Figure 174: Drivers of Supplier Power in the Soft Drinks Market in the United Kingdom 275
Figure 175: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in the United Kingdom 277
Figure 176: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in the United Kingdom 278
Figure 177: Drivers of Degree of Rivalry in the Soft Drinks Market in the United Kingdom 279
Figure 178: United Kingdom Soft Drinks Distribution: % Share, by Volume, 2007 280
Figure 179: United Kingdom Soft Drinks Market Value Forecast: $ billion, 2007-2012 281
Figure 180: United Kingdom Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 282
Figure 181: United States Soft Drinks Market Value: $ billion, 2003-2007 287
Figure 182: United States Soft Drinks Market Volume: Liters billion, 2003-2007 288
Figure 183: United States Soft Drinks Market Segmentation I: % Share, by Value, 2007 289
Figure 184: United States Soft Drinks Market Segmentation II: % Share, by Value, 2007 290
Figure 185: United States Soft Drinks Market Share: % Share, by Value, 2007 291
Figure 186: Forces Driving Competition in the Soft Drinks Market in the United States 292
Figure 187: Drivers of Buyer Power in the Soft Drinks Market in the United States 294
Figure 188: Drivers of Supplier Power in the Soft Drinks Market in the United States 296
Figure 189: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in the United States 298
Figure 190: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in the United States 300
Figure 191: Drivers of Degree of Rivalry in the Soft Drinks Market in the United States 301
Figure 192: United States Soft Drinks Distribution: % Share, by Volume, 2007 302
Figure 193: United States Soft Drinks Market Value Forecast: $ billion, 2007-2012 303
Figure 194: United States Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 304
Figure 195: Revenues & Profitability: Coca-Cola Company, The 309
Figure 196: Revenues & Profitability: PepsiCo, Inc 313
Figure 197: Revenues & Profitability: Nestlé SA 317




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