EMBARGO 0001 GMT 13 February 2010

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					                     EMBARGO 00:01 GMT 13 February 2010

            New Global Poll Shows Wide Enthusiasm for Online Dating

As Valentine’s Day approaches, a new BBC World Service global poll shows that almost one
in three (30%) web users regard the Internet as a good place to find a boyfriend or girlfriend.

The poll, conducted by GlobeScan among 10,976 Internet users across 19 countries,
reveals that India and Pakistan are among the countries with the greatest numbers of
enthusiasts for Internet introductions. Fifty-nine per cent of Indians and 60 per cent of
Pakistanis who use the Internet regard it as a good place to find a partner.

Other countries where high proportions of Internet users feel the same way include Ghana
(47%) and the Philippines (42%). In contrast, fewer Americans (21%), South Koreans (16%),
British (28%), and French (27%) think the idea of finding a partner online was a good one.

The poll also shows that, among Internet users, men are somewhat more enthusiastic about
finding a partner online than women—33 per cent of men regard the Internet as a good
place to find a boyfriend or girlfriend, compared to 27 per cent of women. Respondents aged
18 to 24 are the most enthusiastic (36%)—but even among those aged over 65, more than
one in five (23%) regard the Internet as a good place to find a partner.

However, the results also suggest that those with a higher level of education are less likely
to regard the Internet as a good place to find a partner—28 per cent of those with a
university education felt it was, compared to 36 per cent of those who had not completed
high school.

The results are drawn from a larger survey of public attitudes towards the Internet, to be
released on 8 March.

The survey interviewed 10,976 adult citizens who had used the Internet in the previous six
months across 19 countries, and was conducted for BBC World Service by the international
polling firm GlobeScan. GlobeScan coordinated fieldwork between 30 November 2009 and
26 January 2010.

GlobeScan Research Director Sam Mountford commented: “This shows what a major role
the Internet now plays in the lives of millions of people around the world. For many, and
particularly in the developing world, it’s not just somewhere to work, shop, or communicate
with friends, but a credible way of finding a partner in life.”

This finding is part of a wider survey for SuperPower - bbc.com/superpower - a major BBC
season of programmes starting on 8 March exploring the extraordinary power of the Internet.

SuperPower will be examining the impact of the Internet on all aspects of life including
business, politics, democracy, and empowerment as well as relations between people in all
parts of the world.
BBC World Service's daily programme, Outlook, is turning its attention to “Netrimony” and
the role of the Internet as matchmaker. The team are on the hunt for global stories of love
found online, and for first-hand experiences of those who have joined a growing international
community of people turning to the web to find their perfect partner. If you have an
interesting story to tell, or experience to share, then please e-mail the team at
outlook@bbc.co.uk.

Notes To Editors

Face-to-face and telephone interviews were conducted between 30 November 2009 and 26
January 2010 with a total of 10,976 citizens in 19 countries: Australia, Canada, China,
Egypt, France, Germany, Ghana, India, Indonesia, Japan, Kenya, Mexico, Pakistan, the
Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States of
America. Polling was conducted for BBC Global News by GlobeScan and its research
partners in each country. Please see Methodology for further details.

Participating Countries




In China, Egypt, Mexico, the Philippines, and Turkey urban samples were used.

For more details, please visit www.GlobeScan.com as well as the GlobeScan Insights blog
at http://globescaninsights.blogspot.com.

For media interviews with the participating pollsters, please contact:
Sam Mountford, Research Director
GlobeScan Incorporated, London
+44 20 7253 1447 (Mobile: +44 7854 132625)
Sam.Mountford@GlobeScan.com

Oliver Martin, Director Global Development
GlobeScan Incorporated, Toronto
+1 416 969 3073 (Mobile: +1 416 721 3544)
Oliver.Martin@GlobeScan.com


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GlobeScan Incorporated is an international opinion research consultancy. It provides
global organisations with evidence-based insight to help them set strategy and shape their
communications. Companies, multilateral institutions, governments, and NGOs trust
GlobeScan for its unique expertise across reputation management, sustainability, and
stakeholder relations. GlobeScan conducts research in over 90 countries, is ISO 9001-2008
quality certified and a signatory to the UN Global Compact.

Established in 1987, GlobeScan is an independent, management-owned company with
offices in Toronto, London, San Francisco, and Washington DC. www.GlobeScan.com

BBC World Service is an international multimedia broadcaster delivering 32 language and
regional services. It uses multiple platforms to reach its weekly audience of 188 million
globally, including shortwave, AM, FM, digital satellite, and cable channels. It has around
2,000 partner radio stations which take BBC content, and numerous partnerships supplying
content to mobile phones and other wireless handheld devices. Its news sites include audio
and video content and offer opportunities to join the global debate. For more information,
visit bbcworldservice.com. To find out more about the BBC’s English language offerings and
subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.




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Background data




                  4
5
Questionnaire
M5f. To what extent do you agree or disagree that the Internet is a good place to find a
boyfriend or girlfriend?

01   Strongly agree
02   Somewhat agree
03   Somewhat disagree
04   Strongly disagree
VOLUNTEERED (DO NOT READ)
99   DKNA

Methodology
In total, 10,976 citizens in Australia, Canada, China, Egypt, France, Germany, Ghana, India,
Indonesia, Japan, Kenya, Mexico, Pakistan, the Philippines, Russia, South Korea, Turkey,
the United Kingdom, and the United States of America were interviewed face-to-face or by
telephone between November 30, 2009 and January 26, 2010. Polling was conducted for
BBC World Service by GlobeScan and its research partners in each country.

Urban samples were used in China, Egypt, Mexico, the Philippines, and Turkey.

The question on which this poll is based (the Internet is a good place to find a
boyfriend/girlfriend) was asked of those respondents who said they had personally used the
Internet or e-mail in the past six months. The larger study, of which this question forms a
part, involved interviews with representative samples of 1,000+ adults in each country.

The margin of error per country ranges from +/-3.0 to 7.5 per cent, 19 times out of 20.


                Sample Size                           Sample      Survey          Type of
  Country                           Field dates
               (unweighted)                            frame    methodology       sample
                                  December 22,
  Australia         826         2009 – January 26,      18+       Telephone       National
                                      2010
                                  December 15,
   Canada           802         2009 – January 15,      18+       Telephone       National
                                      2010
                                December 17–30,
    China           547                                 18+       Telephone       Urban1
                                     2009
                                December 20–31,
    Egypt           429                                 18+      Face-to-face     Urban2
                                     2009
                                 December 8–14,
   France           770                                 15+       Telephone       National
                                     2009
                                  December 15,
  Germany           867         2009 – January 4,      16–70      Telephone       National
                                      2010
                                December 19–31,
   Ghana            288                                 18+      Face-to-face     National
                                      2009
                                  December 20,
    India           597         2009 – January 9,       18+      Face-to-face     National
                                      2010
                                December 10–27,
  Indonesia         170                                 18+      Face-to-face     National
                                      2009
                                 January 16–17,
   Japan           1,047                                20+      Face-to-face     National
                                      2010

                                              6
                                       December 7–14,
    Kenya               244                                         18+        Face-to-face        National
                                            2009
                                       December 2–12,
    Mexico              584                                         18+         Telephone          Urban3
                                            2009
                                        December 27,
   Pakistan             252           2009 – January 10,            18+        Face-to-face        National
                                            2010
                                       December 8, 2009
 Philippines            372                                         18+        Face-to-face        Urban4
                                       – January 9, 2010
                                       December 12–21,
    Russia              341                                         18+        Face-to-face        National
                                            2009
    South                                January 11–12,
                        859                                         19+         Telephone          National
    Korea                                    2010
                                        December 4–27,
    Turkey              544                                         15+        Face-to-face        Urban5
                                            2009
    United                            December 8, 2009
                        664                                         18+         Telephone          National
   Kingdom                            – January 15, 2010
                                         November 30 –
     USA                773              December 29,               18+         Telephone          National
                                             2009

1 In China the survey was conducted in Beijing, Beiliu, Chengdu, Dujiangyan, Fenyang, Fuyang, Guangzhou,
Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi’an, Xining, and
Zhengzhou, representing 45 per cent of the total national adult population.

2 In Egypt the survey was conducted in Alexandria, Cairo, Giza, and Shoubra Al Khima, representing 22 per cent
of the total national adult population.

3 In Mexico the survey was conducted in the 16 largest cities and media market regions, constituting 40 per cent
of the national adult population and 80% of the residential telephone land lines.

4 In the Philippines the survey was conducted in the National Capital Region, representing 27 per cent of the
total urban adult population.

5 In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir,
Konya, Samsun, and Zonguldak, representing 53 per cent of the total urban adult population.




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Research Partners

 Country      Research Institute      Location                    Contact
                                                               Oliver Martin
 Australia        GlobeScan           Toronto         oliver.martin@globescan.com
                                                             +1 416 969 3073
                                                               Oliver Martin
 Canada           GlobeScan           Toronto         oliver.martin@globescan.com
                                                             +1 416 969 3073
                                                               Oliver Martin
  China           GlobeScan           Toronto         oliver.martin@globescan.com
                                                             +1 416 969 3073
                                                            Mohamed Al Gendy
  Egypt        Attitude Research       Cairo            mgendy@attitude-eg.com
                                                              +202 22711262
                                                           Christian de Thieulloy
                                      Paris and
  France          Efficience 3                         christian.t@efficience3.com
                                       Rheims
                                                             +33 1 4316 5442
                                                             Bernhard Rieder
 Germany      Ri*QUESTA GmbH          Teningen         riquesta.rieder@t-online.de
                                                           +49 (0)7641 934336
                                                          Razaaque Animashaun
              Business Interactive
  Ghana                                Accra              info@bigghana.com
                Consulting BIG
                                                    +233 21 783140 / 233 21 782892
                                                         Yashwant Deshmukh
   India         Team CVoter           Noida          yashwant@teamcvoter.com
                                                   +91 11 65791638 / 91 120 424 7135
                                                             Irma Malibari
               DEKA Marketing
Indonesia                              Jakarta     irma.malibari@deka-research.co.id
                 Research
                                                             +62 21 723 6901
                                                                Ikuko Higuchi
                  The Yomiuri
  Japan                                Tokyo             higu1084@yomiuri.com
                   Shimbun
                                                             +81 3 3217 1963
                                                              Jeremy Mwololo
               Research Path
  Kenya                                Nairobi         jeremy.mwololo@rpa.co.ke
              Associates Limited
                                                            +254 020 2734770
                                                               Daniel M. Lund
  Mexico       The Mund Group        Mexico City         dlund@mundgroup.com
                                                         +5255 5584 3020/2470
                                                              Ijaz Shafi Gilani
 Pakistan       Gallup Pakistan      Islamabad              isb@gallup.com.pk
                                                              +92 51 2655630
                                                               Toffee A. Nava
               M&S-Sigma Dos
Philippines                          Makati City      kanava@ms-sigmados.com
               Philippines, Inc.
                                                    +632 8172780 / 639 17 5108602
              CESSI Institute for                         Vladimir Andreenkov
  Russia      Comparative Social      Moscow         vladimir.andreenkov@cessi.ru
                 Research                                   +7495 650 55 18
                                                            Han-Wool Jeong
  South
               East Asia Institute     Seoul               hwjeong@eai.or.kr
  Korea
                                                            +82 2 2277 1683

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                                                  Bülent Gündo mu
          Yontem Research &                  info@yontemresearch.com
Turkey                        Istanbul
             Consultancy                 mehmet.aktulga@yontemresearch.com
                                                  +90 212 278 12 19
                                                    Sam Mountford
 United
             GlobeScan        London       sam.mountford@globescan.com
Kingdom
                                                  + 44 20 7253 1447
                                                     Oliver Martin
 USA         GlobeScan        Toronto       oliver.martin@globescan.com
                                                   +1 416 969 3073




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