EMBARGO 00:01 GMT 13 February 2010
New Global Poll Shows Wide Enthusiasm for Online Dating
As Valentine’s Day approaches, a new BBC World Service global poll shows that almost one
in three (30%) web users regard the Internet as a good place to find a boyfriend or girlfriend.
The poll, conducted by GlobeScan among 10,976 Internet users across 19 countries,
reveals that India and Pakistan are among the countries with the greatest numbers of
enthusiasts for Internet introductions. Fifty-nine per cent of Indians and 60 per cent of
Pakistanis who use the Internet regard it as a good place to find a partner.
Other countries where high proportions of Internet users feel the same way include Ghana
(47%) and the Philippines (42%). In contrast, fewer Americans (21%), South Koreans (16%),
British (28%), and French (27%) think the idea of finding a partner online was a good one.
The poll also shows that, among Internet users, men are somewhat more enthusiastic about
finding a partner online than women—33 per cent of men regard the Internet as a good
place to find a boyfriend or girlfriend, compared to 27 per cent of women. Respondents aged
18 to 24 are the most enthusiastic (36%)—but even among those aged over 65, more than
one in five (23%) regard the Internet as a good place to find a partner.
However, the results also suggest that those with a higher level of education are less likely
to regard the Internet as a good place to find a partner—28 per cent of those with a
university education felt it was, compared to 36 per cent of those who had not completed
The results are drawn from a larger survey of public attitudes towards the Internet, to be
released on 8 March.
The survey interviewed 10,976 adult citizens who had used the Internet in the previous six
months across 19 countries, and was conducted for BBC World Service by the international
polling firm GlobeScan. GlobeScan coordinated fieldwork between 30 November 2009 and
26 January 2010.
GlobeScan Research Director Sam Mountford commented: “This shows what a major role
the Internet now plays in the lives of millions of people around the world. For many, and
particularly in the developing world, it’s not just somewhere to work, shop, or communicate
with friends, but a credible way of finding a partner in life.”
This finding is part of a wider survey for SuperPower - bbc.com/superpower - a major BBC
season of programmes starting on 8 March exploring the extraordinary power of the Internet.
SuperPower will be examining the impact of the Internet on all aspects of life including
business, politics, democracy, and empowerment as well as relations between people in all
parts of the world.
BBC World Service's daily programme, Outlook, is turning its attention to “Netrimony” and
the role of the Internet as matchmaker. The team are on the hunt for global stories of love
found online, and for first-hand experiences of those who have joined a growing international
community of people turning to the web to find their perfect partner. If you have an
interesting story to tell, or experience to share, then please e-mail the team at
Notes To Editors
Face-to-face and telephone interviews were conducted between 30 November 2009 and 26
January 2010 with a total of 10,976 citizens in 19 countries: Australia, Canada, China,
Egypt, France, Germany, Ghana, India, Indonesia, Japan, Kenya, Mexico, Pakistan, the
Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States of
America. Polling was conducted for BBC Global News by GlobeScan and its research
partners in each country. Please see Methodology for further details.
In China, Egypt, Mexico, the Philippines, and Turkey urban samples were used.
For more details, please visit www.GlobeScan.com as well as the GlobeScan Insights blog
For media interviews with the participating pollsters, please contact:
Sam Mountford, Research Director
GlobeScan Incorporated, London
+44 20 7253 1447 (Mobile: +44 7854 132625)
Oliver Martin, Director Global Development
GlobeScan Incorporated, Toronto
+1 416 969 3073 (Mobile: +1 416 721 3544)
GlobeScan Incorporated is an international opinion research consultancy. It provides
global organisations with evidence-based insight to help them set strategy and shape their
communications. Companies, multilateral institutions, governments, and NGOs trust
GlobeScan for its unique expertise across reputation management, sustainability, and
stakeholder relations. GlobeScan conducts research in over 90 countries, is ISO 9001-2008
quality certified and a signatory to the UN Global Compact.
Established in 1987, GlobeScan is an independent, management-owned company with
offices in Toronto, London, San Francisco, and Washington DC. www.GlobeScan.com
BBC World Service is an international multimedia broadcaster delivering 32 language and
regional services. It uses multiple platforms to reach its weekly audience of 188 million
globally, including shortwave, AM, FM, digital satellite, and cable channels. It has around
2,000 partner radio stations which take BBC content, and numerous partnerships supplying
content to mobile phones and other wireless handheld devices. Its news sites include audio
and video content and offer opportunities to join the global debate. For more information,
visit bbcworldservice.com. To find out more about the BBC’s English language offerings and
subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.
M5f. To what extent do you agree or disagree that the Internet is a good place to find a
boyfriend or girlfriend?
01 Strongly agree
02 Somewhat agree
03 Somewhat disagree
04 Strongly disagree
VOLUNTEERED (DO NOT READ)
In total, 10,976 citizens in Australia, Canada, China, Egypt, France, Germany, Ghana, India,
Indonesia, Japan, Kenya, Mexico, Pakistan, the Philippines, Russia, South Korea, Turkey,
the United Kingdom, and the United States of America were interviewed face-to-face or by
telephone between November 30, 2009 and January 26, 2010. Polling was conducted for
BBC World Service by GlobeScan and its research partners in each country.
Urban samples were used in China, Egypt, Mexico, the Philippines, and Turkey.
The question on which this poll is based (the Internet is a good place to find a
boyfriend/girlfriend) was asked of those respondents who said they had personally used the
Internet or e-mail in the past six months. The larger study, of which this question forms a
part, involved interviews with representative samples of 1,000+ adults in each country.
The margin of error per country ranges from +/-3.0 to 7.5 per cent, 19 times out of 20.
Sample Size Sample Survey Type of
Country Field dates
(unweighted) frame methodology sample
Australia 826 2009 – January 26, 18+ Telephone National
Canada 802 2009 – January 15, 18+ Telephone National
China 547 18+ Telephone Urban1
Egypt 429 18+ Face-to-face Urban2
France 770 15+ Telephone National
Germany 867 2009 – January 4, 16–70 Telephone National
Ghana 288 18+ Face-to-face National
India 597 2009 – January 9, 18+ Face-to-face National
Indonesia 170 18+ Face-to-face National
Japan 1,047 20+ Face-to-face National
Kenya 244 18+ Face-to-face National
Mexico 584 18+ Telephone Urban3
Pakistan 252 2009 – January 10, 18+ Face-to-face National
December 8, 2009
Philippines 372 18+ Face-to-face Urban4
– January 9, 2010
Russia 341 18+ Face-to-face National
South January 11–12,
859 19+ Telephone National
Turkey 544 15+ Face-to-face Urban5
United December 8, 2009
664 18+ Telephone National
Kingdom – January 15, 2010
November 30 –
USA 773 December 29, 18+ Telephone National
1 In China the survey was conducted in Beijing, Beiliu, Chengdu, Dujiangyan, Fenyang, Fuyang, Guangzhou,
Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi’an, Xining, and
Zhengzhou, representing 45 per cent of the total national adult population.
2 In Egypt the survey was conducted in Alexandria, Cairo, Giza, and Shoubra Al Khima, representing 22 per cent
of the total national adult population.
3 In Mexico the survey was conducted in the 16 largest cities and media market regions, constituting 40 per cent
of the national adult population and 80% of the residential telephone land lines.
4 In the Philippines the survey was conducted in the National Capital Region, representing 27 per cent of the
total urban adult population.
5 In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir,
Konya, Samsun, and Zonguldak, representing 53 per cent of the total urban adult population.
Country Research Institute Location Contact
Australia GlobeScan Toronto firstname.lastname@example.org
+1 416 969 3073
Canada GlobeScan Toronto email@example.com
+1 416 969 3073
China GlobeScan Toronto firstname.lastname@example.org
+1 416 969 3073
Mohamed Al Gendy
Egypt Attitude Research Cairo email@example.com
Christian de Thieulloy
France Efficience 3 firstname.lastname@example.org
+33 1 4316 5442
Germany Ri*QUESTA GmbH Teningen email@example.com
+49 (0)7641 934336
Ghana Accra firstname.lastname@example.org
+233 21 783140 / 233 21 782892
India Team CVoter Noida email@example.com
+91 11 65791638 / 91 120 424 7135
Indonesia Jakarta firstname.lastname@example.org
+62 21 723 6901
Japan Tokyo email@example.com
+81 3 3217 1963
Kenya Nairobi firstname.lastname@example.org
+254 020 2734770
Daniel M. Lund
Mexico The Mund Group Mexico City email@example.com
+5255 5584 3020/2470
Ijaz Shafi Gilani
Pakistan Gallup Pakistan Islamabad firstname.lastname@example.org
+92 51 2655630
Toffee A. Nava
Philippines Makati City email@example.com
+632 8172780 / 639 17 5108602
CESSI Institute for Vladimir Andreenkov
Russia Comparative Social Moscow firstname.lastname@example.org
Research +7495 650 55 18
East Asia Institute Seoul email@example.com
+82 2 2277 1683
Bülent Gündo mu
Yontem Research & firstname.lastname@example.org
+90 212 278 12 19
GlobeScan London email@example.com
+ 44 20 7253 1447
USA GlobeScan Toronto firstname.lastname@example.org
+1 416 969 3073