Michael Dell and DELL Computers
Presented by: Maria J. Luna MGS 3040-04
In this presentation:
• • • • • About DELL computers Who is the founder? Products and Services Use of E-commerce DELL and Supply Chain Management
All About DELL
• Started in 1984 by selling computer systems directly to customers • Develops, manufactures, sells, and supports personal computers, servers, data storage devices, and other technology-related products. • Based in Round Rock, TX • 25th Largest company in the Fortune 500 list
Michael Dell, Founder, Chairman, & CEO • During his college years at University of
Texas, he started his own computer company called PC’s Limited • The company became successful that he dropped out of school and ran the company, which later on was named DELL Corporation • As of 2007, Forbes estimates his worth at $17.2 billion
Products and Services
• • • • • • • Desktop and Notebook computers Printing and imaging Servers, storage, and networking Electronics and accessories Enterprise services Consumer services Business Solutions
Use of E-commerce
• First of all, what is e-commerce?
• Electronic commerce • Buying and selling products and services through computer networks such as the Internet
Use of E-commerce (cont.)
• Through its website (www.dell.com), customers can purchase and customize their computers
Why E-commerce is the best way…
• By eliminating retail stores, it reduced costs • Brought Dell closer to the customer • By eliminating sales channel inventories, Dell can bring new computers with new technology to the customer • Every computer in Dell’s finished goods inventory has already been sold!
DELL & Supply Chain Management
• What is supply chain?
• Network of organizations and facilities that transforms raw materials into products delivered to customers • Transform natural resources, raw materials and components into a finished product that is delivered to the end customer
DELL & Supply Chain Management
• Dell sells directly to the customer, which means elimination of distributor and retailer organizations • Dell focused on its suppliers and has one of the most efficient supply chains in the industry
DELL & Supply Chain Management
• Dell pays close attention to its suppliers and shares information with them • Qualities they look for in suppliers:
• Cost competitiveness • Understanding of Dell’s business
• Website: http://valuechain.dell.com
THE END.
Thank you for listening.