TUTORIAL How to Upload or Purchase a Mailing List The

							     TUTORIAL: How to Upload or Purchase a Mailing List
The first step in placing your direct mail order is to determine your mailing list or
data file. In the “Specify Data” area of the site, you have three options:
1. Use an existing file. For this option, you would need to have previously
   uploaded a data file into the Marketing Toolkit. The file names of previously
   uploaded data files will appear in the drop-down menu and you can click on
   one to select it.
2. Upload a data file that you have not previously uploaded to the Marketing
   Toolkit. For this option, you need to indicate the format of the file you are
   uploading:
          • New Comma Delimited File (one in which your data is separated by
              commas) which ends in the extension .csv
          • New Tab Delimited File (one in which your data is separated by
              tabs) which ends in the extension .tab
          • New File with Other Delimiter (one in which your data is separated
              in another format)
          NOTE: If you are using a GE Open to Buy File, it will be a New Comma
          Delimited File.
3. Purchase a new prospect data file.


GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 1 of 10
Uploading Your Mailing List Data File

       •   To upload a mailing list data file from your computer system, select the
           format of your file, either “New Comma Delimited File,” “New Tab
           Delimited File” or “New File with Other Delimiter.” In this example, we
           will upload a “New Comma Delimited File.”

       •   After choosing the type of file you’d like to upload, a new field will
           appear under your format selection, along with a “Browse” and an
           “Upload” button.

       •   Click the “Browse” button to locate your data file on your computer
           system.

       •   Highlight your data file and click “Open” in the “Choose File” pop-up
           window.




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 2 of 10
Uploading Your Mailing List Data File (continued)

       •   Once your file name appears in the field next to the “Browse” button,
           click “Upload.”




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 3 of 10
Uploading Your Mailing List Data File (continued)

       •   When the name of your mailing list file appears in bold in the “Specify
           Data” box, you are ready to proceed to the next page.

       •   Click “Continue”




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 4 of 10
Purchasing a Prospect Data File (Prospect Names and Addresses)

       •   If you do not have a mailing list to upload, you can purchase a
           prospect mailing list.

       •   To get started, select “Purchase New Data Source.” Equifax is the data
           supplier.

       •   Then, click the “Continue” button in the lower right hand corner of the
           page.




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 5 of 10
Purchasing a Prospect Data File (continued)

       •   Under geographical region, select “Search based on radius.”




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 6 of 10
Purchasing a Prospect Data File (continued)

       •   Type in a zip code of a location for your prospects and choose a radius
           up to 5 miles.

       •   Then click “Continue”




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 7 of 10
Purchasing a Prospect Data File (continued)

        •   Select demographics to target the prospects you are seeking.

        •   If you need more information about the criteria offered, click on the
            “what’s this?” link between the criteria and prices.

        •   Once you have chosen your demographic information, click
            “Continue.”


The Equal Credit Opportunity Act prohibits discrimination against protected classes during the
credit process. This demographic information made available through this Toolkit may be used
for marketing purposes only, as part of your overall marketing of the GE Money program. The
information is not designed to be used and should not be used for underwriting or other credit
related purposes.




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List         Page 8 of 10
Purchasing a Prospect Data File (continued)

       •   Select the desired income brackets of your prospects.

       •   Then, click “Continue.”




GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 9 of 10
Purchasing a Prospect Data File (continued)

       •   Based on the criteria you selected, the site will return a list count of the
           total households available for your mailing. You may choose to mail to
           any quantity up to that total amount.

       •   To change the quantity, click inside the “List Count” box and type your
           desired quantity.

       •   You will now have a complete mailing list of target consumers who
           meet your selected criteria.

       •   You will also see the “Unit Cost” and “Sub Total” for your direct mail
           pieces.

       •   Click the “Continue” button.

       •   Your mailing list is now saved and can be purchased when you reach
           the “Checkout Page.”


GE Money Marketing Toolkit TUTORIAL: Uploading or Purchasing a Mailing List   Page 10 of 10