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					                                                                             California Facts
                                                                             Sonoma County
                                                                                   November 2006



          Demographics                              2000                        2005
  Total Population                                 458,614                     453,850

     Under 5 Years                                  27,597                      28,865

     18 Years & over                               346,461                     344,681

     65 Years & over                                57,977                      55,387

           Source: US Census American Community Survey (ACS)



                                                                                                        Education-Attainment Level of Population over 25

                                                                                                                                                         2000        2005
                                                                                                  Less than 9th grade                                    20,542      18,283

                                                                                                  9th to 12th grade, no diploma                          25,695      23,918

                                                                                                  High School Graduate (includes equivalency)            62,559      66,246

                                                                                                  Some college, no degree                                82,977      76,051

                                                                                                  Associat’s Degree                                      27,298      25,250

                                                                                                  Bachelor’s Degree                                      57,711      59,744

                                                                                                  Graduate or Professional Degree                        29,782      34,133

                                                                                                     Source: US Census American Community Survey (ACS)


                                                    2000                        2005
  Labor force                                      240,198                     235,871

  Number of population that is                     229,227                     221,625
  employed and 16yrs & older

  Number of population that is                      26,882                      29,046
  self employed

  Unemployment rate                                 3.3%                        4.4%

  Population living in poverty                      8.1%                        9.1%

  Per capita income                                $25,724                     $29,509

  Median household income                          $53,076                     $58,330

  Total annual wages                             $6.8 billion                $7.6 billion

  Average commute time/ # of                 26.8min./224,947            24.7min./216,208
  commuters                                                                                                        Housing                        2000             2005

Source: Employment Development Department (EDD) Labor Market Information Division; US Bureau of      Median home price                             NA             $575,000
Economic Analysis; US Bureau of Economic Analysis; US Census American Community Survey (ACS)

                                                                                                     Housing Affordability (% of                   NA               7%
                                                                                                     population that can afford the
                                                                                                     median home price)
                                                                                                    Source: California Association of Realtors
                                                                                      California Facts
                                                                                      Sonoma County
                                                                                             November 2006
                 Sonoma County Private Industry Employment 2001                                                     Sonoma County Private Industry Employment 2004
                                                      Arts ,
                                                Entertainm ent &                                                                        Real Es tate &           Educational
                                 Real Es tate &
                                                                                                                                       Rental & Leas ing          Services
          Mngm t. of Co.s &     Rental & Leas ing Recreation                                                 Arts , Entertainm ent
            Enterpris es                              2%                                                                                      2%                    1%
                                       2%                                                                       & Recreation
                2%                                           Educational                                              2%                                            Mngm t. of Co.s &
                                                              Services                                         Trans portation &
        Trans portation &                                                                                                                                             Enterpris es
                                                                  1%                                             Warehous ing
          Warehous ing                                                                                                                                                    1%
                                                              Utilities                                                2%
               2%                                                                                                                                                       Utilities
                                                               0.4%
                                                                                                                  Inform ation                                           0.3%
        Inform ation                                          Mining                                                                                                   Mining
                                                                                                                       3%
             3%                                                0.2%                                              Agriculture,                                          0.1%             Manufacturing
                                                                              Manufacturing
       Wholes ale Trade                                                                                        Forestry, Fishing                                                           15%
                                                                                 18%
             4%                                                                                                   & Hunting
        Agriculture,                                                                                                  4%                                                                  Retail Trade
     Fores try, Fis hing &                                                       Retail Trade                                                                                                15%
                                                                                    14%                         Wholes ale Trade
          Hunting
                                                                                                                      4%
              4%
                                                                                                                   Finance &
         Other Services                                                         Health Care &                      Ins urance                                                        Health Care &
               4%                                                              Social As s is tance                    4%                                                                Social
          Finance &                                                                   12%                                                                                             Assistance
          Ins urance                                                                                             Other Services                                                           12%
              4%                                                                                                      5%
                                                                                                                                                                                   Accommodation
                                                                         Accom m odation &                       Prof., Scientific &
          Prof., Scientific &                                                                                                                                                      & Food Services
                                  Adm inis trative &     Cons truction     Food Services                                               Adm inis trative &
           Technical Svcs                                                                                         Technical Svcs                                 Construction           10%
                                  Was te Services                               9%                                                     Was te Services
                  4%                                         8%                                                          5%                                          8%
                                        6%                                                                                                   6%
Source: Calif ornia Regional Economies Employment Series                                              Source: Calif ornia Regional Economies Employment Series



                                                                                         2001
   Top 10 Fastest Growing Industries by Employment                                       2004

   Arts, Entertainment & Recreation*                                                     14%                            Business & Industry                                         2001           2004
   Wholesale Trade*                                                                      11%          Number of business establishments-all industries                            167,300        162,200
   Administrative & Waste Services                                                       11%
                                                                                                      Businesses that employ fewer than 10                                          76%            78%
   Professional, Scientific & Technical Services*                                         8%
                                                                                                      Businesses that employ 10 or more & fewer than 50                             19%            18%
   Other Services*                                                                        8%
                                                                                                      Total employment (Private+Government)                                       195,300        191,900
   Accommodation &Food Services                                                           7%
                                                                                                      Total employment for all private industries                                 167,300        162,200
   Transportation & Warehousing*                                                          4%
                                                                                                      Total employment for all non-farm industries (Private,                      188,400        186,100
   NA                                                                                     NA          Government & Logging; minus Agriculture, Forestry,
                                                                                                      Hunting & Fishing)
   NA                                                                                     NA
                                                                                                      Source: EDD’s LMID CA Regional Economies Employment Series; EDD’s LMID Business & Industry Data
   NA                                                                                     NA
 Source: EDD’s LMID CA Regional Economies Employment Series
 * Less than 5% of all jobs
                                                                    Top 10 “Competitive Edge” Private Industries by Location Quotient
                                 2001 LQ                                   Description                               2004 LQ                                       Description
                                    18.68              Beverage Manufacturing                                           22.35            Beverage Manufacturing

                                     5.80              Crop Production                                                    4.36           Crop Production

                                     4.67              Miscellaneous Manufacturing                                        3.04           Private Households

                                     3.17              Computer & Electronic Product Manufacturing                        2.95           Agriculture & Forestry Support Activities

                                     3.15              Animal Production                                                  2.93           Animal Production

                                     2.03              Private Households                                                 2.36           Miscellaneous Manufacturing

                                     2.00              Agriculture & Forestry Support Activities                          2.07           Computer & Electronic Product Manufacturing

                                     1.53              Construction                                                       1.53           Construction

                                     1.41              Building Material & Garden Supply Stores                           1.48           Food Manufacturing

                                     1.35              Food & Beverage Stores                                             1.45           Food & Beverage Stores
                                      Source: US Bureau of Labor Statistics Quarterly Census of Employment and Wages (QCEW)
                                                                       Sonoma County
                                                                      California Facts
                                                                        November 2006
                                                                      Sonoma County
                                                                        November 2006


   Top 10 Manufacturing Sub-Sectors (NAICS 3-digit code)

              2001                                            2004
Computer & Electronic Product              Beverage

Beverage                                   Computer & Electronic Product

Miscellaneous                              Miscellaneous

Food                                       Food
                                                                                                         Top 10 Agricultural Commodities (Gross Value)
Machinery                                  Machinery
                                                                                                                   2001                                         2004
Fabricated Metal Product                   Nonmetallic Mineral Product
                                                                                                    Grapes, Wine                                Grapes, Wine
Nonmetallic Mineral Product                Fabricated Metal Product
                                                                                                    Milk, Market                                Milk, Market
Printing & Related Support                 Furniture & Related Product
                                                                                                    Livestock & Poultry                         Livestock & Poultry
Wood Product                               Printing & Related Support Activities
                                                                                                    Cattle & Claves                             Cattle & Calves
Plastics & Rubber Products                 Wood Product
                                                                                                    Vegetable Crops                             Livestock & Poultry Products
 Source: EDD’s LMID California Regional Economies Employment Series
                                                                                                    Nursery, Grapevines                         Nursery Ornamentals

                                                                                                    Nursery Products, Misc.                     Nursery Products

                                                                                                    Livestock & Poultry Products                Vegetable Crops

                                                                                                    Nursery, Ornamentals                        Apples, All

                                                                                                    Apples, All                                 Flowers, Cut
                                                                                                    Source: CA Dept. of Food & Agriculture-Resource Directory


                                                                                                                         Occupational Projections

                                                                       Top 10                  1.   Computer Software Engineers, Application
                                                                       Fastest                 2.   Medical Assistants
                                                                       Growing                 3.   Construction Laborers
                                                                       Occupations             4.   Carpenters
                                                                                               5.   Home Health Aides
                                                                                               6.   Cement Masons & Concrete Finishers
                                                                                               7.   Fitness Trainers & Aerobics Instructors
                                                                                               8.   Vocational Education Teachers, Postsecondary
                                                                                               9.   Electricians
                                                                                              10.   Sheet Metal Workers

                                                                       Top 10                  1.   Marketing Managers-$53.73
                                                                       High Wage               2.   Computer & Information Systems Managers-$52.84
                                                                       Occupations             3.   Pharmacists-$51.84
                                                                       (by median              4.   Dental Hygienists-$51.21
                                                                       hourly wage)            5.   Computer Software Engineers, Applications-$45.56
                                                                                               6.   Sales Managers-$43.21
                                                                                               7.   Computer Systems Analysts-$32.72
                                                                                               8.   Registered Nurses-$32.51
                                                                                               9.   Securities, Commodities & Financial Services Sales Agents-$30.44
                                                                                              10.   Network & Computer Systems Administrators-$30.27
                                                                        Source: EDD’s LMID Projections of Employment by Industry & Occupations

				
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