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Welcome to the TYPO3 Style Guide This style guide is summarizing the most basic rules for usage of the new TYPO3 Logo. The logo is provided to you under the provisions of the creative commons license. Altering or adding to the logo in any way outside of the limitations of this style guide is a breach of the creative commons license and nulliﬁes the rights to use the logo. Logo construction and save area The new TYPO3 Logo has two elements: the name itself and the logo shape. Size and Position of the elements is based on the grid shown on the left. Each grid unit has a side length of one third of the height of a standard letter of the font typeface. The so-called save area is the area surrounding the logo, that protects it from other graphic elements and helps it to remain easily recognizable. No other graphic element my enter this area in any of your applications of the logo! Logo color To achieve a unique and recognizable impression the logo colors were deﬁned. These colors need to be used without exception. Orange: PANTONE Orange 012C R: 255 / G: 135 / B: 0 #FF8700 Green: PANTONE 354C R: 105 / G: 165 / B: 80 #69A550 The text is black on light backgrounds and white on dark backgrounds. The black on white (positive) variation is the standard and should be used whenever possible. Logo greyscale ATTENTION: Applications in grey scale on dark or light backgrounds use different grey values respectively. POSITIVE: Light: 55% Black R: 140 / G: 140 / B: 140 #8C8C8C NEGATIVE: Light: 35% Black R: 185 / G: 185 / B: 185 #B9B9B9 Dark: 80% Black R: 81 / G: 81 / B: 81 #515151 Dark: 55% Black R: 140 / G: 140 / B: 140 #8C8C8C Please use the color variation (standard) on multicolour backgrounds or the following monochrome version. Logo black and white For particularly plain or extremely small variations the monochrome variations should be used. If possible the black or white variation is to be preferred over other colours. On the following page several examples of different colour spaces are shown. Logo monochrome Monochrome applications can in some extraordinary cases be used, for example when the logo is used within the boundaries of another CI demanding a different colour to be used. The negative monochrome version is to be preferred in this case. IMPORTANT: In these special cases no other colour belonging to the TYPO3 CI is to be used. It is also not permitted to use more than one colour in the logo and typeface combined. Logo on pictures When embedded in pictures, the logo should be placed at the top or bottom of the image. The logo can only be used once per image. The size is ﬂexible, but should not exceed 5% of the image size. In very small applications the black or white variation of the logo is acceptable. IMPORTANT: The logo is not to be placed in any other orientation but horizontally or next to an object. Never treat the logo badly! ATTENTION: Do not change the logo in any way considering colours, relative position of the elements or respective sizes. It’s perfect as it is. Typo3 The corporate colors primary colors additional colors The primary colors are a friendly, bright orange and an inspiring conﬁdence, grave green. Black and white are needs but also should actively used to interact and or seek a contrast to the green and the orange. White None R: 255 / G: 255 / B: 255 #FFFFFF Orange: PANTONE Orange 012C R: 255 / G: 135 / B: 0 #FF8700 Green: PANTONE 354C R: 105 / G: 165 / B: 80 #69A550 Black PANTONE BlackC R: 0 / G: 0 / B: 0 #000000 secondary colors extra color Secondary colors are three gradations of grey used in the grey scale variations of the logo, plus a nearly pure red, that is implemented to protect the primary colors to be abused for links or other special decoration. Grey 35% 35% Black R: 185 / G: 185 / B: 185 #B9B9B9 Grey 55% 55% Black R: 140 / G: 140 / B: 140 #8C8C8C Grey 80% 80% Black R: 81 / G: 81 / B: 81 #515151 Alarm Red PANTONE 1795C R: 190 / G: 0 / B: 39 #BE0027 IMPORTANT: Please do not use more than one grey for faces in your layout. With headlines or sub-headlines, etc. you are free to use all three gradients of grey. Developers colors primary color gradation The developers colors should only be used for software applications, the TYPO3 backend but should never be used for the common CI stuff. These colors are for screen use only! Orange 35% #FFD5A6 Orange 55% #FFBD73 Orange 80% #FF9F33 Green 35% #CADFC2 Green 55% #ACCD9F Green 80% #87B773 extra color gradation ATTENTION: Developer colors are for screen use only! DO NOT pick the colors out of this document. Use the HEX code. Alarm Red 35% #E8A6B3 Alarm Red 55% #DB7388 Alarm Red 80% #CB3352 The corporate fonts a aaa aa A corporate font for TYPO3 With creating a special font-family for the TYPO3 we assure to transport the new identity further than the single step to a new logo combined with a standard font face. Having a corporate font means, making every print or screen design a typical and surely recognizable product. Following pages introduce you to the different weights and styles of the TYPO3 corporate font we called: Share. Share comes with the Western European code page. One family, different styles a aaa aa technical text normal text italic mono spaced To include most typographical facilities the font family Share includes diverse styles. The schema box shows how the different styles are classiﬁed. Vertical axis deﬁnes the design quality of the font. Horizontal axis deﬁnes the stylistic quality of the font. The monospaced font on upper left is designed for source code paragraphs only. Next to this a variation with regular leading (not monospaced) but technical font face either, might be used within headlines or special, short paragraphs. The Text fonts come with two weights: Regular and Bold and every with an Italic font face, too. The Text fonts build the main base for the typographical identity of TYPO3. The new logotype is composed with Share-Regular in uppercase. bold regular Free Suitcase and Pro Suitcase Free Suitcase: Share-TechMono and Share-Regular To make it easy for less versed users we offer two different suitcases. The Free Suitcase includes only the basic fonts. Regular for all text and information paragraphs, the Monospaced for score code paragraphs. You can download this suitcase at: http://xxxxxxxx.com The Pro Suitcase includes the complete font family Share. There are more than the six basic fonts you see on the left side. Share has Old style Figures for its text fonts and a so called ExpertSet for all cuts either. For more information about this features please read the following pages. The Pro Suitcase is only available it you have a login bla bla bla at: http://xxxxxxxx.com AaBbCcDdEe 1234 @ AaBbCcDdEe 1234 @ Pro Suitcase: Share complete AaBbCcDdEe 1234 @ AaBbCcDdEe 1234 @ AaBbCcDdEe 1234 1234 @ AaBbCcDdEe 1234 1234 @ AaBbCcDdEe 1234 1234 @ AaBbCcDdEe 1234 1234 @ Two styles of ﬁgures Tabular Figures (TF) Typographically there are multiple styles of ﬁgures. We chose two to cover nearly all needs of TYPO3. Share includes so called old style ﬁgures (OSF) and tabular ﬁgures (TF). TF are sized like uppercase glyphs and the ﬁgures are monospaced to work best in registers (invoice, etc.). But if TF are used in paragraphs, they look like uppercase forms and do not ﬁt very smoothly to the common text. The OSF which behave like lower case glyphs with ascender and descender do ﬁt best in regular text and do not interrupt the ﬂow of reading. Tabular ﬁgures are included in the fonts with common name (Share-Regular, Share Bold, ...) Old style ﬁgures you ﬁnd in the Fonts with OSF at the End of their name (Share-RegularOSF, Share BoldOSF, ...) GOFBIJE 1365,87 Old Style Figures (OSF) In the year 2525 if men is still alive we will ﬁnd Mr. Oldmans ﬁrst business founded in September 1456 in 29th Elms Street. gofbijen 1367,25 In the year 2525 if men is still alive we will ﬁnd Mr. Oldmans ﬁrst business founded in September 1456 in 29th Elms Street. 1.365,87 44,00 12.330,50 1.365,07 44,00 12.330,50 What is an ExpertSet / Why single fonts common code page Expertsets are single fonts additional to the standard and OSF fonts. You ﬁnd them by name ( Share-RegularExp, Share BoldExp, etc.). Every single cut from TechMono to BoldItalic has its expert set. Additional to the common Western European code page a expert set offers some more glyphs like arrows, nominator and denominator ﬁgures, extra mathematical signs, foreign language glyphs which do not appear in all systems within the standard code page and some squares. Single fonts If you wonder why we ﬂood your font menu with 16 single fonts, here is the answer: We build no bounded families (Regular, Bold, Italic, BoldItalic, ...) because we want to make sure the fonts will work on every system the same way. To assure fonts work best on every system this font mapping is the only save solution today (December 2005). ABCDEFGHIHJKLMNOPQRSTUVWXYZ abcdefghijklmnoüqrstuvwxyz 0123456789 !§$%&/()€@?;: ... Expert Set code page ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoüqrstuvwxyz !§$% / )@ ? TrueType and OpenType Format Windows Macintosh OpenType (otf)* means one format for both platforms. otf makes it possible to use one font on both platforms, Mac and Windows PC. Linux usually can handle otf either (see upper illustration, lower illustration shows the common icons) Because some Gif-Builder ??? or elderly Windows Systems does not accept otf, we also offer a PC-ttf version of Share. screen shot ATTENTION: Do never install both versions (otf / ttf) to the same system, this might cause heavy problems with many applications. Trick! Sometimes the ttf version leads to better renderings with some Gif-Builder you may us within TYPO3 CMS. *Share uses OpenType-CFF The subbrand system TYPO3 basic subbrand system is based on the logos construction grid. The horizontal units are divided into four equal sub-divisions. The font face for the subbrand is Share-Regular The subbrand base line is set to the save areas lowest line. The subbrands height is ﬁxed with 5 sub-divisions heights (1 unit + 1 sub-unit) The starting point of the subbrand is to be set optical below the T of the logo. This speciﬁcation is not ﬁx but should be handle like in the example on the left side. ... for subbrands uppercase and sentence case is possible q Basic subbrand system + grey variation If subbrands become very long they are not to set smaller or more condensed. The leading of the subbrans is ﬁxed by the metrics of the font and by the mentioned deﬁnitions. Color variation You are free to color the subbrand black or to color it in 80% grey (see: the corporate colors) IMPORTANT: Never use any other color for the subbrand than black or 80% grey. PLEASE STILL OBEY THE BASIC LOGO RULES ! Additional subbrand system For a major subbrand like TYCON or the T3 snowboard tour please use this system. Font face for the name is Share-Bold. For Additional information (fx: year) the Share-Regular should be used. There no spaces between any word, name, ore information. Here NO Color variation is designated. ATTENTION: Because there are less major subbrands you ﬁnd all current subbrands pooled in a eps-ﬁle you can download at: http:// xxxxxxxxxxxxxx If produce yourself PLEASE STILL OBEY THE BASIC LOGO RULES and agree with the TYPO3 Association Basic layout rules Main Headline WE Not to be exhausting we give less and easy but strong rules. The ﬁrst rule is the major rule. All other rules are more ﬂexible ALIGN LEFT All paragraphs and all kind of text (addresses, text, headlines, claims, ... ) must always align left. There are no exemptions, never! inspire people to share Developer Meeting 2007 Think big Use large point sizes for claims, feel free to use different font faces of Share. It also is allowed to use different point sizes and cases, though only one size for one word. Please do not set individual letters in different sizes. Take care no glyphs will overlap when using a low line spacing! Headlines and claims on color faces Color it Feel free to use the primary and additional colors for Headlines and claims (see: The corporate colors). NO other color, please! On black or white faces you free to combine the primary and additional corporate colors. (see: The corporate colors) Please never use any other color! WE inspire people to share Developer Meeting Developer Meeting 2007 On colored backgrounds (any other color than black or white) do only use black or white for your Headlines. Headlines and claims on pictures Basically with headlines or claims on pictures the same rules obtain as for headlines and claims on color faces. WE inspire people to share If pictures allows to color Headlines or Claims feel free to use the primary and additional colors (see: The corporate colors). IMPORTANT: Use only the primary and additional colors. NO other color, please! Ever attend to good readability ! Developer Meeting 2007 Headlines and claims on pictures Within problematic pictures you can use colored background areas for your Headline. In this case please obey the rules for Headlines and claims on color faces. If possible use unproblematic pictures! To obtain a good readability or rech a speciall effect your free to use transparent color areas as background either. Developer Meeting 2007 IMPORTANT: Please assure you obey the previous rules: Use only primary and additional colors for your tranparent areas. If using primary colors (orange and green) for your transparency, do only use additional colors (black and white) for the type! Developer Meeting 2007 One basic document grid grid (5 mm per unit) ATTENTION: During the next weeks an month we will improve and expand these rules and samples. Please have patience. There is only one grid to be used in all smaller or common print documents up to DIN A2 The basic unit is 5 mm which is divide in two subdivisions (each 2,5 mm) Starting point is the upper left of the document. Margins for text paragraphs should not be less than 15 mm on each side of the document. With smaller sizes (below DIN A5) margins could be less than 15 mm but never fall below 5 mm. Basic column rules one, two or three columns Beside the one column layout we offer to use two or thee columns either. Please ausure the gutter is at least 5mm. With sizes larger DIN A3 your free to use more than three columns for your paragraphs. Some samples sample invoice / sample business card Fri e Dir tz 23 eg w W ern o lor 7 B Sup 598 CH cto l pie de eis orldwi B rW et g.n t son ng.ne ga o .sin as 88 ww s i n g w z@ 667 8 67 667 9 8 76 rit f 85 7 41 567 66 t: + 41 8 3 234 t: + 41 2 c: + Fritz Beispiel Director Worldwide Suplorow Weg 23 CH- 5987 Bern www.singasong.net fritz@singasong.net t: +41 8 567 667 88 t: +41 8 567 667 98 c: +41 23 234 6678 76 Some samples sample letter Extended logo use Additionally to the basic logo rules, here are some more possibilities to use the logo-shape as a graphical element. Stand alone The logo shape can be uses without the Name. Please obey the basic logo rule if you use this variation. IMPORTANT: The two parts of the shape must always leaved as they are. No change of their relative position. The elements must be used together. Never change the shapes angel of rotation under any condition ! (see: Never treat the logo badly!) Logo-shape as background graphic Crop if you want If needed fx. for splash-screens, etc. it is allowed to crop the shape. IMPORTANT: THE CROPPED SHAPE MUST BE MONOCHROME The two parts of the shape must always leaved as they are. No change of their relative position. The elements must be used together. (see: Never treat the logo badly!) Please obey that the cropped shape allways includes the white area between the shape which is the essential part of th TYPO3 logo-shape. ATTENTION: Please do not use two ore more overlay versions in different sizes. Never change the shapes angel of rotation under any condition! Croped shape and logo As for all combiantions with colored background the same systematic is picked: Use only primary and additional colors for logo croping graphics Using any other colors for background than black or white the logo must be black or white. Your are free to crop the shape your way as long as you obay the metioned cropping rules. Logo in combination with colored bars and areas from top to bottom: super, good, ok sample A simple guide line To assure the logo will appear brilliant please have a look on the color combinations explained on the previous pages and make sure that larger areas of color do not conﬂicted with the color of the shape. Better use a monochrome logo when it is close to a large green or orange color face, or see that the color area or bar is far away and not space taking. (The business-card-samples are only placeholder for any further application) bad sample Fritz Beispiel Director Fritz Be is Suploro w Weg 2 3 CH- 598 7 Bern Worldwid piel e www.sin ga fritz@sin song.net gasong.n et t: +41 8 567 667 88 t: +41 8 56 c: +41 2 7 667 98 3 234 66 78 76 F Dire el ispi ide z B e Wo r l d w rit ctor 3 eg 2 wW loro 7 Bern t Sup 598 g.ne t e son CHinga song.n w.s ww @ s i n g a 7 88 fritz 7 66 8 8 56 7 667 9 41 t: + 1 8 56 4 t: + Director Fritz Be Worldw ispiel ide Director Worldwide Suploro w Weg 2 3 • t: +41 8 567 667 88 www.sin gasong .net CH- 598 7 Bern • t: +41 8 567 6 67 98 • fritz@ singaso ng.ne t Suplorow Weg 23 • CH- 5987 Bern t: +41 8 567 667 88 • t: +41 8 567 667 98 www.singasong.net • fritz@singasong.net Logo position and size The position of the logo should always set to the upper or left or right, or rather to the left or the at the bottom of the document. All positions within the white areas are alright, but the colored samples should be prefered. Please do not oversize the logo. It’s suggested to use the logo in small sizes to keep it looking serious and noble. !!! On banners and other huge stuff your free to use the logo huge, for sure !!!