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Reputation

Reputation is 'the result of what you do, what you say, and what other people say about
you'.

Reputation, as distinct from image, is the process and the effect of transmission of a
target image. To be more precise, we call reputation transmission a communication of an
evaluation without the specification of the evaluator, if not for a group attribution, and
only in the default sense discussed before. This covers the case of example 3 above. More
precisely, reputation is a believed, social, meta-evaluation; it is built upon three distinct
but interrelated objects: (1) a cognitive representation, or more precisely a believed
evaluation - this could be somebody's image, but is enough that this consist of a
communicated evaluation; 2) a population object, i.e., a propagating believed evaluation;
and (3) an objective emergent property at the agent level, i.e., what the agent is believed
to be. In fact, reputation is a highly dynamic phenomenon in two distinct senses: it is
subject to change, especially as an effect of corruption, errors, deception, etc.; and it
emerges as an effect of a multi-level bidirectional process. Reputation is also how others
know and perceive you as an individual.

According to Hitbox,Google's worldwide popularity peaked at 82.7% in December, 2008.
July 2009 rankings showed Google (78.4%) losing traffic to Baidu (8.87%), and Bing
(3.17%). The market share of Yahoo! Search (7.16%) and AOL (0.6%) were also
declining.

In the United States, Google held a 63.2% market share in May 2009, according to
Nielsen NetRatings.In the People's Republic of China, Baidu held a 61.6% market share
for web search in July 2009.

Search engines enable the discovery of sources like documents which existence was not
generally known. In January 2010, a previously unknown letter from the French
philosopher René Descartes, dated May 27, 1641, was found by the Dutch philosopher
Erik-Jan Bos when browsing through Google. Bos found the letter mentioned in a
summary of autographs kept by Haverford College in Haverford, Pennsylvania. This was
the third letter by Descartes found in the last 25 years

Premierereputation Protection :Meta search engines reuse the indices of other services
and do not store a local index, whereas cache-based search engines permanently store the
index along with the corpus. Unlike full-text indices, partial-text services restrict the
depth indexed to reduce index size. Larger services typically perform indexing at a
predetermined time interval due to the required time and processing costs, while agent-
based search engines index in real time.

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Soon after, many search engines appeared and vied for popularity. These included
Magellan, Excite, Infoseek, Inktomi, Northern Light, and AltaVista. Yahoo! was among
the most popular ways for people to find web pages of interest, but its search function
operated on its web directory, rather than full-text copies of web pages. Information
seekers could also browse the directory instead of doing a keyword-based search.

In 1996, Netscape was looking to give a single search engine an exclusive deal to be their
featured search engine. There was so much interest that instead a deal was struck with
Netscape by 5 of the major search engines, where for $5Million per year each search
engine would be in a rotation on the Netscape search engine page. These five engines
were: Yahoo!, Magellan, Lycos, Infoseek and Excite.

Step 0 - Search Engine Optimization Overview

What is Search Engine Optimization? Search engine optimization (SEO) is the science of
increasing traffic to your Web site by improving the internal and external factors
influencing ranking in search results. It is a major part of Internet marketing. It is mostly
technical in nature. It includes Web programming expertise combined with business,
persuasion, sales and a love for competitive puzzle solving. If you do all this right, you
will have a Web site capable of maintaining desired revenue goals while achieving high
rankings in the organic sections of search engine results pages. Creating a Web site does
not just involve technical skills, or copywriting, or links, or Engagement Objects™, or
search engine submission; it involves an intricate blend of more than 200 variables
woven into the fabric of a Web site. It is difficult to accomplish this type of project
without a formal, proven methodology and strong proprietary tools. We offer you a
tutorial on all of that and more on these pages.

Premierereputation :"Authors should use the TITLE element to identify the contents of
a document. Since users often consult documents out of context, authors should provide
context-rich titles. Thus, instead of a title such as "Introduction", which doesn't provide
much contextual background, authors should supply a title such as "Introduction to
Medieval Bee-Keeping" instead."

Many other tags can be placed within the header tag as well, including meta tags.


The Roles of the Title Tag in a Web Page

Title tags play four roles on the Internet:

1. First, the title is used by resource librarians, directory editors, and other webmasters
when they link to your page. If you present editors with a well written title, your site will
be reviewed faster and will get favorable treatment by the editors. If you submit a page
with a title like this, "Title Tags - Title Tag Limit - Title Tag - Web Page Title - HTML
Title Tags," then you can expect to wait for a review.
2. Second, the title is displayed in the search results as the most prominent piece of
information available to searchers. Taking the example above, put yourself in the mind
set of a search engine user who is scanning the search results. If you see a title like the
one above, which is so obviously stuffed with frequently searched keyword phrases, don't
you think you would consider that the Webmaster is trying a bit too hard to get your
attention, putting search engine optimization far above web usability? We think so.

3. Third, the title is displayed by the visitor's browser (most often Microsoft Internet
Explorer) in the border of the viewable screen as the visitor is viewing your website. This
serves as an anchor so that the visitor knows where he or she is on your website. For this
reason, titles need to clearly relate to their page and should include bread crumb or mouse
trail information if there is space available. Microsoft's browser, called Internet Explorer,
displays the first 95 characters of your title tag. For title tags longer than 95 characters,
Internet Explorer will simply crop the tag, as you can see it has done to the title of this
Web page.

4. Fourth, the title is used by the major search engines as the most important piece of
information available in order to help them determine the topic of your page, and thus to
determine the ranking of your page in their search results. Given that the title is the most
important factor in your page's ranking, it can be very tempting to load the title tag with
keywords. For the first three reasons mentioned above, you should avoid the temptation.

Premierereputation Contact To begin developing an online reputation, consider how
your personal or company brand should be perceived.What is your brand identity / what
is your value proposition / selling point / unique voice? Once you have developed the
image you would like your constituencies to perceive, develop a strategy to build your
brand. Are you seeking credibility in the marketplace (consider blogging, answering
questions on LinkedIn), gain market leadership (create innovative tools for your industry)
or connection (build a network of contacts in professional and/or social sites).

Premierereputation Reputation Soon after, many search engines appeared and vied for
popularity. These included Magellan, Excite, Infoseek, Inktomi, Northern Light, and
AltaVista. Yahoo! was among the most popular ways for people to find web pages of
interest, but its search function operated on its web directory, rather than full-text copies
of web pages. Information seekers could also browse the directory instead of doing a
keyword-based search.

In 1996, Netscape was looking to give a single search engine an exclusive deal to be their
featured search engine. There was so much interest that instead a deal was struck with
Netscape by 5 of the major search engines, where for $5Million per year each search
engine would be in a rotation on the Netscape search engine page. These five engines
were: Yahoo!, Magellan, Lycos, Infoseek and Excite.

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