In 2010, social service agencies continues balancing act: The need for their services is strong, but for many, funding is off. This heightens the need for increased diligence on the part of agents and brokers. It's especially important to maintain good business practices -- collecting premiums, paying carriers promptly and maintaining close contact with both clients and markets to head off problems, says Katie Detroit, VP and manager of social service and public entity at National Insurance Professional Corporation. It is especially important for agents and brokers to communicate frequently with social services clients between renewals. Reputation in the social services arena is also important. Word-of-mouth referrals drive business, notes Nancy Williams, CIC, VP, marketing and sales at NIF Group. People in most of the social services sub-segments know each other. They share a common mission and they move around quite a bit.