; Effects of In-Store Sampling on Retail Sales: Case Study of a Warehouse Store
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Effects of In-Store Sampling on Retail Sales: Case Study of a Warehouse Store

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Sampling has become a popular way to promote products among retailers in recent years. Sampling creates awareness at point of purchase and allows customers to try products that they may not have heard of or be familiar with. Sampling has also been proven to improve repeat purchases of a familiar brand. Customers strolling down the aisles in stores on weekend may find themselves surrounded by sampling and demonstration stations touting products from snacks costing a few dollars to sophisticated home appliances priced at hundreds of dollars. This paper discusses research finding in sampling effectiveness and product characteristics. It concludes that expensive non-food items sell best with in-store sampling while beverages don't benefit as much from free samples. [PUBLICATION ABSTRACT]

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