Performance improvement continuing medical education (PI CME) is an idea whose time has come. The problem is many outside the realm of healthcare improvement and education haven't made the same realization even though organizations and medical societies have been creating and implementing quality and performance improvement initiatives in an attempt to "improve patient outcomes." Many factors contribute to the lackluster participation of healthcare providers in PI CME. Educators need to do a better job translating the value of participation to the target audience.
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