It's not exactly news that Razorfish has a health practice, but the digital agency, which was acquired by Publicis last year, is making it official with the launch of Razorfish Health, an independent, dedicated health and wellness agency. The shop will be headquartered in Philadelphia and headed by general manager Katy Thorbahn, who led the Seattle-based firm's Philly shop. Once strictly a consumer shop, Razorfish Health is moving into promotion to healthcare professionals, which now comprises almost a third of the shop's work.
AGENCY BUSINESS Update Ignite Health named Matt Bro
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