Several experts express their views on consolidation at top pharmas in the next year. Dora Shankman, president & CEO, Shankman Marketing & Media Services, said she expects to see more consolidation within pharmas of their media business, but with certain restrictions. Liz O'Neil, VP, director of channel marketing, EvoLogue, said that the next big consolidation will be merging the digital with traditional planning and buying, and then, eventually, public relations. Beth Gray, SVP media strategy, inVentiv Communications, said that the media consolidation trend under way is a direct result of large pharma consolidation. Beyond Merck, Pfizer just moved the Wyeth pharma business and Abbott just consolidated at Mindshare. People are witnessing a natural flow of business efficiencies.
MEDIA FORUM Will more pharmas consolidate? Me
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