VIEWS: 62 PAGES: 4 CATEGORY: Current Affairs POSTED ON: 1/30/2009
Attending the January 20, 2009, Presidential Inauguration was exciting and frustrating, but Obama's brand transcended the confusion and made the experience one I'd do again. What's the lesson learned for business and other sectors? A great brand can get you through tough times. And we all know times are very tough all around.
"Lessons from the Obama Brand"