Out-marketing competitors is easy, if you do it right. It takes a combination of work and savvy, but the results can be positive. The competition often makes it unusually easy. They talk about what the are going to do, but never get around to doing much. While the possibilities are limitless, here are several marketing ideas that can help you out-market the competition: 1. Put your marketing under the microscope. 2. Get a grip on the customer. 3. Watch out for no-appeal perks. 4. Get the emotions going. 5. Be ubiquitous. 6. Power up your social media skills. 7. Seek presentation opportunities. 8. Piggyback on hot news. 9. Develop a prospect database. 10. Communicate consistently in a variety ways. 11. Sponsor a community relations program. 12. Stick with facts. 13. Give your Web site a redo. 14. Share your knowledge. 15. Build your brand.