Dental Office Business Plan

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					                            [NAME OF PRACTICE]

                                   BUSINESS PLAN
                                       [date business plan issued]




                                   Contact: [name], CEO [or President]
                                                [address]
                                          [phone no. & fax no.]
                                                 [email]
                                                [web site]




The information contained in this business plan is confidential and proprietary to [NAME OF PRACTICE]
   (the “Company”) and is intended only for the persons to whom it is transmitted by the Clinic or its
 representatives. Any reproduction of this document, in whole or in part, or the divulgence of any of its
                  contents without the prior written consent of the Clinic, is prohibited.

 This is a business plan. It does not imply and shall not be construed as an offering of securities. Persons
             interested in pursuing an investment should contact their professional advisors.
                                 -2-


Business Plan Copy No. _______




                                  2
                              Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [NAME OF
PRACTICE] in this business plan is confidential. Therefore, the undersigned reader
agrees not to disclose any of such information without the express written permission
of [NAME OF PRACTICE].


It is hereby acknowledged by the undersigned that the information to be furnished in
this business plan is in all respects confidential in nature (other than such information
which is already in the public domain through other means) and that any disclosure or
use of same by the undersigned may cause serious harm or damage to [NAME OF
PRACTICE].


Upon request, this document is to be immediately returned to [NAME OF PRACTICE].




Signature


Print Name


Date
                                                                                -2-


                                                            TABLE OF CONTENTS
Confidentiality Agreement ...................................................................................................................................... 1
EXECUTIVE SUMMARY ......................................................................................................................................... 1
I.     COMPANY OBJECTIVES ......................................................................................................................... 2
       1.1      Goals & Objectives ........................................................................................................................... 2
       1.2      Mission .............................................................................................................................................. 2
       1.3      The Market ........................................................................................................................................ 2
       1.4      Keys to Success ................................................................................................................................. 2
       1.5      Risk Analysis..................................................................................................................................... 2
II.    THE CLINIC ................................................................................................................................................. 4
       2.1      History & Background ...................................................................................................................... 4
       2.2      Facilities & Operations ..................................................................................................................... 4
       2.3      Strategic Alliances & Suppliers ........................................................................................................ 4
III.   DESCRIPTION OF PRODUCTS & SERVICES .................................................................................... 5
       3.1      Products & Services .......................................................................................................................... 5
       3.2      Future Plans....................................................................................................................................... 5
IV.    MARKET ANALYSIS & MARKETING PLAN ..................................................................................... 6
       4.1      Industry Analysis............................................................................................................................... 6
       4.2      Target Market.................................................................................................................................... 6
       4.3      Future Trends .................................................................................................................................... 6
       4.4      Competitors ....................................................................................................................................... 6
       4.5      Marketing Strategy ............................................................................................................................ 7
       4.6      Pricing Strategy ................................................................................................................................. 7
V.     MANAGEMENT & ORGANIZATION .................................................................................................. 8
       5.1      Management Structure ...................................................................................................................... 8
       5.2      Personnel Plan ................................................................................................................................... 8
VI.    FINANCIAL PLAN ..................................................................................................................................... 9
       6.1      Financial Objectives .......................................................................................................................... 9
       6.2      Start-Up Capital Requirements ....................................................................................................... 10
       6.3      Break-Even Analysis ....................................................................................................................... 11
       6.4      Exit / Repayment Strategy ............................................................................................................... 11
       6.5      Projected Profit and Loss ................................................................................................................ 11
       6.6      Projected Cash Flow ....................................................................................................................... 12
       6.7      Projected Balance Sheet .................................................................................................................. 13
       6.8      Business Ratios ............................................................................................................................... 14
APPENDIX “A” [support documents] ................................................................................................................. 16




                                                                                   2
                                       [NAME OF PRACTICE]
                                         BUSINESS PLAN

                                      EXECUTIVE SUMMARY
(NOTE: The Executive Summary is the section of the business plan in which you give an overview of the business
and highlight the key points and the purpose of your business plan.)

[NAME OF PRACTICE] (the “Firm”) is a sole proprietorship owned and operated by [Name of Dentist],
which has been formed to provide quality dental care at affordable rates to residents of _______________.
Dr. ______ holds [list degrees held], and has practiced dentistry for ____________ years.

The mission of the Clinic is to provide the best quality dental care to individuals and families, while
educating them in effective oral hygiene and preventive care, all at affordable rates and during hours
which are convenient for our patients.

The Clinic’s goal(s) is/are to ____________________ [briefly outline the Clinic's short-term and long-term
goals].

Based on the financial projections and competitive analysis contained in this plan, it is estimated that the
Clinic will reach break-even point by _____________. Dr. __________ brings with him from his previous
practice an existing patient roster of ______ patients, ranging in age from ______ to ___________.

The purpose of this business plan is to support our application for a $_______________ loan for start-up
financing. The loan proceeds will be used to __________________________. The owner has provided
$______________ of initial equity to the Clinic.
                                                         -2-


                                    I.       COMPANY OBJECTIVES
(NOTE: This section sets out the corporate objectives, mission statement, current phase of your business, and the
Clinic’s goals and objectives for future growth.)

1.1      Goals & Objectives

The Clinic’s goals and objectives are as follows:

         •        increase patient base by ____% by the end of Year ____;
         •        revenues of $______________ by the end of Year 1, and $_____________ by the end of
                  Year 3 of the Plan;
         •        positive net worth by the end of Year ___;
         •        [list any other objectives]

1.2      Mission

The mission of the Clinic is to provide the best quality dental care to individuals and families, while
educating them in effective oral hygiene and preventive care, all at affordable rates and during hours
which are convenient for our patients. In carrying out our day-to-day business operations, we strive to:

         •        treat our staff with fairness and respect, and create an enjoyable working atmosphere that
                  inspires loyalty and dedication;
         •        follow the philosophy that our customers are our first priority, and ensure that all of our
                  personnel are well-trained in providing reliable, timely and efficient customer service;
         •        be considered as a responsible business leader and a good community citizen.

1.3      The Market

[briefly outline the market and available customer base in the area, the number of practitioners already servicing that
market, and the reason(s) why clients will choose your business over the competitors]




1.4      Keys to Success

The Clinic’s keys to success are:

         •        diversifying our revenue streams by offering a full range of services and using state-of-
                  the-art technology to deliver those services;
         •        providing consistently excellent professional service to patients, ensuring repeat business
                  and word-of-mouth referrals;
         •        providing education and information on preventive care and proper oral hygiene to our
                  patients;
         •        [other factors]

1.5      Risk Analysis

The Clinic has identified the following risk factors which could hamper or impair our ability to meet our
objectives under the marketing plan:

         •        problems generating visibility and product positioning;
         •        overly aggressive and debilitating actions by competitors;
                                                  -3-


       •       [include any other risk factors]

Worst case scenarios would include:

       •       determining that the Clinic cannot support itself on an ongoing basis;
       •       having to liquidate equipment or other assets to cover liabilities;
       •       [include any other “worst case” situations]
                                                       -4-


                                            II.      THE CLINIC
(NOTE: Use this section to describe the history, structure, purpose, operations, management, personnel and strategic
alliances of the business. If you are starting up a new company, describe the proposed structure and management
team, and set out the reasons for starting up the business.)

2.1     History & Background

The Clinic is a sole proprietorship which [is in the process of being formed / was formed on
_______________ (date)]. It is owned and operated by Dr. _____________, who has ________ years
experience in [general dentistry and (list areas of specialization), and a proven success record.

The Clinic will provide full general dentistry services, orthodontics, pedodontics, prosthodontics and
cosmetic dentistry at an affordable price, for families and individuals, as well as education and
information on oral hygiene and preventive care.

2.2     Facilities & Operations

The Clinic’s offices will be located at ________________________, which is convenient for most of our
patients and has parking facilities for ____ vehicles. The offices are spacious and well-designed,
occupying _____ square feet on the ____ floor of the __________ Building. The grand opening date has
been tentatively scheduled for ___________________.

Our waiting room is comfortable and well-appointed, and features ______________________. The office's
examination rooms are equipped with state-of-the-art equipment, and feature television sets anchored on
the ceiling which allow patients to watch a variety of local and cable channels to help put them at ease
during lengthy procedures.

The Clinic utilizes advanced computer systems, hardware and software which enhances our capabilities
and ___________________________ [describe how the Clinic's technology will help expand its services
and attract new patients]

2.3     Strategic Alliances & Suppliers

Dr. _________ has developed long-term business relationships with several industry suppliers which will
allow the Clinic to purchase quality dental equipment and supplies at competitive prices, and to pass
those savings on to our patients.
                                                        -5-


                      III.     DESCRIPTION OF PRODUCTS & SERVICES
(NOTE: In this section, describe your current products and services, what features or offerings set your products and
services apart from your competitors, R&D plans, future enhancements, etc.)

3.1      Products & Services

The Clinic will provide the following services:
         •        diagnostic examinations, x-rays, jaw and bite alignment, periodontal examinations,
                  comprehensive evaluations;
         •        preventive care, prophylaxis (teeth cleaning), topical fluoride applications;
         •        fillings, crowns, jackets, restorations, pedodontic services including application of
                  sealants to children's teeth;
         •        oral and maxillofacial surgery, including pre-operative and post-operative care;
         •        periodontic treatment;
         •        endodontic services, such as root canals;
         •        prosthodontics, including 
				
DOCUMENT INFO
Description: Prepare a business plan for a dentist's office with this fully customizable Dental Office Business Plan template. The purpose of the Business Plan is to obtain a start-up loan which will be used to buy equipment and supplies, lease office space, and hire staff for the dental practice. The Business Plan includes: - A market analysis and marketing strategy for promoting the dental services offered by the dentist's office. - A financial model with pro formas. - A Confidentiality Agreement to protect your proprietary information, such as financial data. - Instructions in each section to help you complete the document. You need a solid business plan in order to demonstrate to lenders and investors that your business model is sound and well thought out. This Dental Office Business Plan template is downloadable and totally editable to fit your specific circumstances.
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