We’ve Got It! www.megadox.com
[NAME OF COMPANY]
BUSINESS PLAN
[date business plan issued]
Contact: [name], CEO [or President]
[address]
[phone no. & fax no.]
[email]
[web site]
The information contained in this business plan is confidential and proprietary to [NAME OF
COMPANY] (the “Company”) and is intended only for the persons to whom it is transmitted by the
Company or its representatives. Any reproduction of this document, in whole or in part, or the
divulgence of any of its contents without the prior written consent of the Company, is prohibited.
This is a business plan. It does not imply and shall not be construed as an offering of securities. Persons
interested in pursuing an investment should contact their professional advisors.
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Business Plan Copy No. _______
2
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [NAME OF
COMPANY] in this business plan is confidential. Therefore, the undersigned reader
agrees not to disclose any of such information without the express written permission
of [NAME OF COMPANY].
It is hereby acknowledged by the undersigned that the information to be furnished in
this business plan is in all respects confidential in nature (other than such information
which is already in the public domain through other means) and that any disclosure or
use of same by the undersigned may cause serious harm or damage to [NAME OF
COMPANY].
Upon request, this document is to be immediately returned to [NAME OF COMPANY].
Signature
Print Name
Date
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TABLE OF CONTENTS
Confidentiality Agreement ...................................................................................................................................... 1
EXECUTIVE SUMMARY ......................................................................................................................................... 1
I. COMPANY OBJECTIVES ......................................................................................................................... 2
1.1 Goals & Objectives ........................................................................................................................... 2
1.2 Vision / Mission Statement ............................................................................................................... 2
1.3 The Market ........................................................................................................................................ 2
1.4 Keys to Success ................................................................................................................................. 2
II. THE COMPANY .......................................................................................................................................... 2
2.1 History & Background (revise to fit the circumstances of your organization) .................................. 2
2.2 Directors............................................................................................................................................ 3
2.3 Management Team ............................................................................................................................ 3
2.4 Outside Consultants & Professional Advisors ................................................................................... 4
III. DESCRIPTION OF PRODUCTS & SERVICES .................................................................................... 4
3.1 Facilities & Technology .................................................................................................................... 4
3.2 Products & Services .......................................................................................................................... 4
3.3 Future Plans....................................................................................................................................... 4
IV. MARKET ANALYSIS & MARKETING PLAN ..................................................................................... 5
4.1 Industry Analysis............................................................................................................................... 5
4.2 Target Market.................................................................................................................................... 5
4.3 Future Trends & Strategic Opportunities .......................................................................................... 5
4.4 Competitors ....................................................................................................................................... 6
4.5 Competitive Strategy ......................................................................................................................... 6
4.6 Marketing Strategy ............................................................................................................................ 6
4.7 Pricing Strategy ................................................................................................................................. 6
V. MANAGEMENT & ORGANIZATION .................................................................................................. 7
5.1 Key Personnel ................................................................................................................................... 7
5.2 Organizational Structure ................................................................................................................... 7
5.3 Personnel Plan ................................................................................................................................... 7
5.4 Employee Training ............................................................................................................................ 7
VI. FINANCIAL PLAN ..................................................................................................................................... 7
6.1 Sales Forecast.................................................................................................................................... 7
6.2 Important Assumptions ..................................................................................................................... 7
6.3 Start-Up Requirements ...................................................................................................................... 8
6.4 Break-Even Analysis: ........................................................................................................................ 9
6.5 Projected Profit and Loss .................................................................................................................. 9
6.6 Projected Cash Flow ....................................................................................................................... 10
6.7 Projected Balance Sheet .................................................................................................................. 11
6.8 Business Ratios ............................................................................................................................... 12
APPENDIX “A” [support documents] ................................................................................................................. 14
2
[NAME OF COMPANY]
BUSINESS PLAN
EXECUTIVE SUMMARY
(NOTE: The Executive Summary is the section of the business plan in which you give an overview of the business, its
present status and future direction, and highlight the key points and the purpose of your business plan. This section
should be written after the rest of the business plan.)
Company
The Company is a full service travel agency located in _____________ and is a/an ________________
Travel Service Representative. The Company has ____ full-time agents, ___ affiliate offices and ___
associates.
The Company will be managed by [_____________________ (name of owner/operator) / a team of
_____________ individuals] with a total of _______ years experience as travel industry professionals, a
chief financial officer with _____ years of accounting and administrative experience, and _________ [list].
The Company has a number of major competitors which we will seek to acquire market share from. None
of these competitors offers the same unique combination of price, range of options, and service that the
Company offers. Our competitive edge is far more than just selling travel and packages. It is in taking the
time to know our customer's needs and matching those needs with the best possible choices. We
guarantee our clients personalized service. We pride ourselves on being able to provide complete travel
service at the lowest possible prices.
Mission
The Company will offer our customers superior customer service, travel selection and value for their
travel dollar. We are committed to building and maintaining strong relationships with our suppliers so
that we can secure the best rates on destination packages, hotels, car rentals, airfares, cruises and more.
We are committed to building and maintaining strong relationships with our customers through our
highly experienced and knowledgeable staff.
Objectives
The Company will offer our customers superior customer service, travel selection and value for their
travel dollar. We are committed to building and maintaining strong relationships with our suppliers so
that we can secure the best rates on destination packages, hotels, car rentals, airfares, cruises and more.
We are committed to building and maintaining strong relationships with our customers through our
highly experienced and knowledgeable staff.
Capital Requirements
The Company’s start-up capital requirement is approximately $____________________. [provide brief
summary of how funds will be utilized]
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I. COMPANY OBJECTIVES
(NOTE: This section sets out the corporate objectives, mission statement, current phase of your business, and the
company’s goals and objectives for future growth.)
1.1 Goals & Objectives
The Company’s goals over the next 3 years are:
• sales of $_________ by the end of Year 3;
• maintain margins of ___% on all airline travel;
• achieve _______% of our sales through the Internet;
• develop and maintain strategic alliances with service providers nationally,
internationally, and in the __________ area;
• [other]
Our long-term objective is to position the Company as an internationally recognized provider of superior
service, selection and value, through building strategic alliances with suppliers and strong positive
relationships with customers.
1.2 Vision / Mission Statement
The Company’s mission is to position ourselves as an internationally recognized full service travel firm by
providing our customers with superior customer service, a wide range of choices and the best value for
their travel dollar. We are committed to building and maintaining strong relationships with our suppliers
so that we can secure the best rates on destination packages, hotels, car rentals, airfares, cruises and more.
We are committed to building and maintaining strong relationships with our customers through our
highly experienced and knowledgeable staff.
1.3 The Market
[briefly outline the market and available customer base in the area, the number of competitors already
servicing that market, and the reason(s) why customers will choose your business over the competitors]
1.4 Keys to Success
The Company’s keys to success can be defined as follows:
• ongoing training of our employees, ensuring that all employees are knowledgeable,
competent and able to provide the highest level of service to our customers;
• developing a repeat-business base of loyal customers in order to generate sufficient sales;
• successfully positioning ourselves as a premier full-service travel firm, providing
superior service and selection at reasonable competitive prices;
• [other]
II. THE COMPANY
(NOTE: Use this section to describe the history, structure, purpose, operations, board of directors, management team
and strategic alliances of the business. If you are starting up a new company, describe the proposed structure and
management team, and set out the reasons for starting up the business.)
2.1 History & Background (revise to fit the circumstances of your organization)
The Company was incorporated on _____________ [date] in the [State/Province] of __________. The head
office of the Company is located at [address].
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To date, the Company has issued ___________ shares of common stock [provide details on all shares of stock
issued and outstanding]. The following table sets out the current shareholders and the number of shares
owned by each:
Name of Shareholder Address No. & Class of Shares
The remainder of the issued and outstanding common shares are retained by the Company for [future
distribution / allocation under the Company’s employee stock option plan / etc].
The Company currently has outstanding shareholder loans in the aggregate sum of
$___________________. The following table sets out the details of the shareholder loans:
Name of Shareholder Amount of Loan Date of Loan Balance Outstanding
2.2 Directors
The Company’s Board of Directors, which is made up of highly qualified business and industry
professionals/experts, will be a valuable asset to the Company and instrumental to its development by
assisting our management team in making appropriate decisions and taking the most effective action;
however, they will not be responsible for management decisions. The following persons make up the
Board of Directors of the Company: [list each person on the Board]
Name of Person
business & educational background, past industry experience, other companies in which the
person played a key role
Name of Person
business & educational background, past industry experience, other companies in which the
person played a key role
2.3 Management Team
The strength of the Company’s management team stems from the combined expertise in both
management and technical areas. The leadership characteristics of the management team have resulted in
the establishment of broad, flexible goals designed to meet the ever-changing demands of our quickly
moving marketplace.
Name of Person, President (include professional designations, degrees, etc)
business & educational background, past industry experience, other companies in which the
person played a key role
[include a section for each member of the team - resumes / CVs of each director and manager should be
included with the supporting documents]
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2.4 Outside Consultants & Professional Advisors
At present, no outside consultants or professional advisors have been retained. [if out