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FDA proposes standard for print, broadcast Rx ads

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The FDA said side-effect related statements in consumer drug ads should be presented in a clear, conspicuous and neutral manner and, in a proposed rule, allowed for flexibility in determining whether these criteria are met. The proposal, which appeared in the March 29 Federal register, would require prescription drug ads to present information about side effects and contraindications in a "clear, conspicuous and neutral" way, and in a manner comparable to any statements about efficacy. this standard would apply when such information is presented in either the audio or visual parts of an ad.

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