EBPRGroup Dental Discount Plans Jan07

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							                                                                                       Focus            On&
                                                                                       Benefits

Group Dental Discount
      Plans:
        S
It_s percentNotbusinesses with
   ixty        of small                  to provide their services to eligible members at

      Insurance_It_s Better discounted fees or at atypically
   six to 24 employees don_t offer their
   employees dental benefits. And that
                                         pre-negotiated
                                         age off of their retail fees. Discounts
                                                                                 percent-

       percentage increases dramatically for        range from 25_50 percent off of usual fees for
employers with fewer than 10 employees.
Brian Watts                                         the most common dental procedures (includ-
  Small employers are beginning to turn to          ing exams, cleaning, fillings, crowns, etc.). And
discount plans for ancillary health care services   because discount plans aren_t insurance, they
to help them afford the high cost of health care    cost much less and offer greater enrollment and
while remaining competitive in the employ-          coverage flexibility to both small employers
ment market. Dental discount plans provide          and their employees.
affordability and administrative flexibility           The non-catastrophic and predictable nature
while meeting the needs of increasingly savvy       of dental care has prompted several major ben-
employees who understand that if they can_t         efit consultants to predict that discount plans
have insurance benefits, discounts are the next     are the future for ancillary health benefits. In
best thing and_in some ways_even better.            2005, Mercer and Watson Wyatt predicted
                                                    that High Deductible Health Plans, which can
Why Groups offer                                    integrate discount programs within a pre-tax
                                                    savings vehicle (e.g., FSA, HRA, HSA), will be
Dental Benefits                                     a more cost-effective way to provide employee
   The incentives and rewards for small             dental benefits as medical costs continue to
employers to offer their employees dental ben-      rise. Both consultants even went so far as to
efits are many. For decades dental benefits have    predict the end of dental insurance within the
been shown to reduce absenteeism, improve           next ten years.
morale, and enhance performance. Research              Echoes of the Health Allies survey, and a
increasingly shows the link between oral health     foreshadowing of the consultants_ survey fore-
and overall health. That research is even begin-    cast regarding ancillary discount programs,
ning to show that receiving dental care can         could be heard when Medicare introduced
reduce personal medical expenses.                   its discount pharmacy program in 2004. And
   Despite these compelling benefits, there are     again, in 2005, when the federal government
still more than 135 million Americans with-         expanded their employee benefit choices
out any dental coverage, most of whom are           to include voluntary dental discount plans.
employees of small employers who can_t afford       Dental discount plans, once perceived as exclu-
the high cost of dental insurance. So what can      sive to uninsured individuals, are becoming
small employers offer to their employees that is    an integral part of our national benefits. And
affordable and offers meaningful savings?           more and more small businesses are now dis-
   The solution may be found in a 2001 survey       covering that the discount plans are not only
by Health Allies. That survey found that as far     more affordable than insurance, but they can
back as five years ago employees understood         also provide greater savings on more services
that medical costs were making it difficult for     for their employees.
employers to provide ancillary health care ben-
efits, and 86 percent of the employees surveyed
simply wanted access to discounts for those         affordable and Flexible
services which their employers couldn_t afford.     for employers
Employees even indicated a willingness to pay         There are several reasons why small employ-
for access to discounts.                            ers are adopting discount dental plans. Topping
                                                    the list is low cost, ease of administration, and
Dental Discount Plans:                              a growing realization that discount plans offer
                                                    employees real value.
a Growing trend                                       Cost is the number one reason why small
  Discount dental plans are non-insurance           employers don_t offer a dental plan, and discount
programs in which a panel of dentists agrees


employee Benefit Plan review                                                          January 2007 1_
 Focus
      On&
plans address this problem with very      except possibly exacerbate a dental           " true, verifiable, and enforceable
affordable fees and flexible enrollment   condition, increase their costs, and           discount fees_plans should be
options. Typical employee rates are       threaten their health.                         able to demonstrate that the sav-
generally less than $10 per month,          Dental insurance plans also                  ings they promise are real and
with family rates typically below $15.    exclude many popular services such             that their contracts enable them to
Companies who can_t afford this fee       as teeth whitening, dental implants,           enforce the discounts; and
can still offer their employees a dis-    and orthodontics (braces). Dental dis-        " a dispute-resolution system_which
count plan on a voluntary basis via       count plans can provide savings on all         helps members resolve provider
payroll deduction. And discount plans     of these services without limitation.          access and discounted fee disputes.
don_t have the dreaded _minimum             Annual benefit maximums are
employee participation_ requirements      another standard feature of dental               Network size is also important
that prevent many small employers         insurance plans that may prevent              since plan discounts will not apply
from offering a plan. One additional      employees from receiving needed               to non-participating offices. Make
bonus is that there is no renewal         care. Discount plans don_t have sav-          sure the plan has sufficient provider
sticker shock. In fact, most dental       ings limits. So, by eliminating wait-         choice for all interested employees,
discount plans can be purchased with      ing periods, discounting all services,        and if the plan includes specialists,
multiple-year rate guarantees.            and not limiting plan savings, dental         that_s an added bonus. Specialty care
                                          discount plans afford employees the           can be very expensive, so discounts
immediate,                                ultimate benefit: letting them decide         for root canals, gum treatment,
                                          what dental services they want                extractions, and braces can save
comprehensive, and                        done, when they want them, and                employees significant money.
unlimited savings                         without limitation as to how much                The National Association of
for employees                             they can save.                                Dental Plans offers a good referral
  Employees are beginning to real-                                                      tool for discount plans on their Web
ize that dental discount plans offer      selecting a Dental                            site (www.nadp.org).
very real and tangible benefits com-
pared to voluntary dental insurance.
                                          Discount Program
Annual insurance premiums can               The key to purchasing a good                return on investment
cost up to $500 dollars a year for        dental discount plan is verifying in             Amid all the gloom and doom of
an individual and more than $1,200        advance that the plan can deliver             rising medical costs, there is some
for a family. Since the average per-      on its promises. More and more                good news for small employers. For
son spends less than $400 a year on       states are beginning to regulate              just a few dollars a month, they
dental care, it doesn_t take long to      discount plans, so check with your            can offer their employees a dental
figure that paying expensive dental       state_s Department of Insurance (or,          discount plan that makes dental
insurance premiums, in addition to        in California, the Department of              care more affordable. In addition,
deductibles and co-insurance, doesn_t     Managed Health Care) to verify that           they are also helping employees to
make good financial sense.                the plan you have selected is in com-         improve their health, which creates
  Discount dental plans also offer        pliance with state law. In conjunc-           greater employee appreciation, pro-
more immediate access to needed           tion with verifying state registration        ductivity, and loyalty. And that is
care that is often limited, delayed,      or licensing, or in case your state           the type of dental plan every small
or even prevented by insurance            doesn_t provide any current regula-           employer can afford. b
plan exclusions and limitations. For      tory oversight, make sure the plan
example, voluntary group plans typi-      can demonstrate the following con-
cally have waiting periods ranging        sumer safeguards:
                                                                                             Brian Watts, RHU, is vice president
from six to 24 months for services                                                           of sales for First Dental Health. Mr.
such as fillings, crowns, and ortho-      " credentialed dentists_preferably             Watts recently helped guide First Dental
dontics. These waiting periods, which      that are directly contracted with             Health through the regulatory process of
are critical to the insurer_s financial    the discount plan to reduce poten-           becoming the first licensed discount health
                                           tial confusion with the participat-          care plan in California. He can be reached
viability, do nothing for employ-
                                           ing providers;                                      at bwatts@firstdentalhealth.com.
ees with immediate dental needs,




1_        January 2007                                                  employee Benefit Plan review

						
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