Acxiom Teams with RSA, The Security Division of
EMC, to Verify Customer Identities with Data on
May 19, 2010 10:32 AM Eastern Daylight Time
LITTLE ROCK, Ark.--(EON: Enhanced Online News)--Acxiom® Corporation (Nasdaq: ACXM) has teamed
with RSA, The Security Division of EMC (NYSE: EMC) to integrate Acxiom Identity Data on Demand, a real-time,
online identity data service with the RSA® Identity Verification knowledge-based authentication solution.
Acxiom’s data service creates a high-speed, easy-access repository of comprehensive report data for organizations
that need to locate, identify and verify consumers. As a result, RSA Identity Verification customers may select the
specific data they need to most effectively authenticate consumers online, over the phone or in-person at point of
“RSA’s high standards for user authentication and needs for accurate, real-time information on consumers was an
ideal fit with what Acxiom has to offer,” said Tim Christin, senior vice president for Acxiom Identity Solutions.
“Since user information has declining utility over time, Acxiom’s constantly evolving identity data assets allow RSA’s
customers to maintain a consistent level of security for enhanced and strong customer verification.”
“Inventive collaboration with industry leaders such as Acxiom is critical to delivering increased value to our
customers and to better respond to the ever-changing threat environment,” said Christopher Young, Senior Vice
President of Technology at RSA. “RSA’s intelligent questioning engine – coupled with Acxiom’s diversity and quality
of identity data – provides a proven identity verification solution that has proven to help our customers prevent fraud
and identity theft.”
Acxiom Identity Data on Demand serves as a central data source, delivering all data through a single interface, using
Acxiom’s proprietary AbiliTec® entity resolution process.
“Companies have benefited from the combined strengths of RSA’s identify verification and Acxiom’s identity and
risk solutions,” Christin said. “Together we offer unique flexibility for companies as their business needs evolve. They
can select from the broadest range of data available with real-time delivery at a single entry point.”
RSA Identity Verification is a knowledge-based authentication system that is engineered to assure and confirm user
identities in real-time by presenting a series of top-of-mind questions utilizing relevant facts obtained from dozens of
public and commercial record databases. Leveraging Acxiom Data on Demand, RSA Identity Verification presents a
person with a series of top-of-mind questions utilizing relevant facts unique to that individual that are obtained by
scanning dozens of public records and commercially available databases. This combination greatly reduces the ability
for someone other than the genuine individual to provide correct responses.
Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage
audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-
focused, consultative approach combines consumer data and analytics, databases, data integration and consulting
solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data
management to deliver high-performance, highly secure, reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the
United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit Acxiom.com.
Acxiom and AbiliTec are registered trademarks of Acxiom Corporation. EMC and RSA are either registered
trademarks or trademarks of EMC Corporation. All other products and/or services are trademarks of their
Acxiom Public Relations
Jonathan Portis, 501-252-0582