123 Elm Street Tuscaloosa, AL 35405
Home: 205-555-5555 Cell: 205-444-4444 email@example.com
EXECUTIVE INVESTMENT SERVICES EXECUTIVE
Client-focused senior financial leader offering more than eight years of experience in multi-million dollar investment and
portfolio management and a wealth of knowledge of financial markets and instruments. Superior relationship manager
drawing from strengths in marketing, proactive client communications, and a network of established resources to expand
the client base. Energetic leader effective driving programs that improve profitability. Skilled trainer and mentor
repeatedly successful in educating clients and staff, resulting in asset base expansions.
Financial Markets & Instruments Insurance Planning
Wealth & Asset Management Real Estate Trusts
Portfolio Management Retirement & Estate Planning
Regulatory Compliance New Business Development
Relationship Management Staff Management & Training
ABC INVESTMENTS – Tuscaloosa, AL 20xx to 20xx
► Vice President - Investments
Steered full-service portfolio and asset management for a regional brokerage investment firm.
Reporting directly to the President, managed investment portfolios for high net worth clients. Coordinated regular
communications between investment service legal counsel, accountants, and clients for active management of portfolios
valued at several million dollars. Researched investment markets, product performance, and trends to leverage new
opportunities as part of long-term investment strategies. Established strong working partnerships with clients and clients’
representatives. Managed a team of four.
♦ Routinely placed as a monthly Top 15 Producer.
♦ Established a network of strong client relations based on exceptional service and asset management, which served
as a prime source for referral-based business development. Resulted in 20% asset and portfolio expansion on a
♦ Proposed and implemented the Professional Money Manager Investment Platform joint venture. Opened new
marketing and legal channels that created a new profit center.
♦ Recognized for contributions to growth and profitability with the Seidler Producer Award and membership in the
Chairman’s Club. Earned honors at the Seidler Investments Annual Conference.
BCD FINANCIAL – Tuscaloosa, AL 20xx to 20xx
► Vice President - Investments
Managed investment portfolios for the world’s leading provider of investment products and services.
Partnered with clients to manage retirement and asset portfolios. Created customs strategies designed to maximize long-
term growth balanced with acceptable risks. Managed the UBS new hire training program.
~ Continued ~
JESSE KENDALL, PAGE 2 OF 2
♦ Expanded sales and commissions by 200%. Earned Top Producer honors.
♦ Conducted regular training seminars designed to educate clients in new products, services, market conditions, and
♦ Implemented a new training program that produced high-quality advisors well versed in sales techniques and sound
♦ Introduced night seminars and evening calling campaigns that improved productivity.
CDE INVESTMENTS CORPORATION – Tuscaloosa, AL 20xx to 20xx
► Vice President - Investments
Directed portfolio management activities for a multi-billion dollar global asset management firm.
Researched markets and products with the goals of providing optimized investment services to clients with multi-million
dollar portfolios. Prospected for new clients and sustained strong partnerships with existing customers. Trained and
mentored a sales staff of two.
♦ Ranked #5 out of 3000 brokers.
♦ Grew multiple clients from the ground level to multi-million dollar books of business.
♦ Promoted to VP in 20xx as a result of superior performance.
♦ Implemented results-based training programs with higher standards and more aggressive goals, resulting in
improved company productivity.
♦ Earned the National Sales Director Award in 20xx.
EDUCATION & CREDENTIALS
Master of Arts Program – Concentration in International Relations
XYZ University, Tuscaloosa, AL – Core Course Work in Macroeconomics and European Markets
Bachelor of Arts in Political Science – Concentration in International Relations
University of XYZ, Tuscaloosa, AL – Graduated summa cum laude.
Licenses & Certifications
Certified Financial Planner – Morgan Stanley Dean Witter
Series 65 & 66 Licenses
Series 7 Brokerage License
Series 9 & 10 Brokerage Supervisor License
Series 3 Brokerage Option Supervisor License
State of California Continuing Education for Insurance and Financial Instruments (50 credits)
~ Dean Witter Team Program for Customer Service ~
MS Office Suite, Windows XP, various proprietary financial services applications, Reuters, Security APL
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.