Copyright © 2007, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Published November 2007 Oracle Customer Snapshot Piticó México City, México www.pitico.com.mx Industry: Retail Employees: 1,000 Oracle Products & Services: Oracle Database Enterprise Edition “We enjoy 100% availability in the application system thanks to Oracle Database. We decided to choose the best technology, and now we are experiencing the benefits of our decision. Daily operations function correctly and efficiently, and information is readily available for management decision making.” – Moisés León Hernández, Systems Director, Piticó Piticó Consolidates Information in a Single Database, Automates Processes, and Optimizes Productivity Piticó began operating in Mexico in 1972 and within a few years became the first self-service supermarket in the city of Oxaca. Furthermore, Piticó was a pioneer in the use of a barcode-based collection calculation system in its retail stores. The corporation operates multiple centers for food production and packaging. Challenges Establish a stable and flexible data infrastructure to optimize performance throughout the organization Improve employee productivity Enhance the competitiveness and profitability of all sales points throughout the country Achieve operational visibility to bring speed and efficiency to management decision making Automate production and distribution processes to offer better consumer product options through ERP (Enterprise Resource Planning) applications Solution Implemented a flexible and open technology architecture, migrating from a SAP database to Oracle Database Enterprise Edition, through which Piticó achieved optimum application performance Consolidated information in a single data repository, improving visibility into all business operations and driving more informed decisions Increased Piticó’s competitiveness at all points of sale by developing new self-service schemes, with the help of an ERP system Improved billing times by 50% by automating administrative processes Improved client response times by 30%, maximizing job performance Sped up the product distribution and production processes by 75%, guaranteeing excellent service to consumers in various points of sale
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