MercadoLibre, the largest online marketplace in Latin America, has more than 43 million registered users. The Buenos Aires-based e-commerce provider has been growing so rapidly that it regularly has had to add new servers to keep up with expanding computing need. Last year it went "virtual" with 400 of its servers and adapted a cloud computing system, which has enabled it to save on power and cooling expenses. MercadoLibre's earnings rose 77% in 2009 to $33 million on a 26% increase in revenue to $173 million.
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