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The Figures
Circulation
33,761*
Readership
89,000**
The Facts
" 26 years in the market.
" Core audience women 25-55,
Average age 37.
" Average household income is $79,900,
6% above the general population.
" Focus is on health, nutrition, weight loss,
fitness and wellbeing.
" Delivers a targeted audience of health
conscious women with a trusted editorial
environment.
* ABC Jun 08 (Aus only)
** Roy Morgan Jun 08
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Editorial
Overview
She_s a 30-something mum who loves health, wellbeing, food and beauty. She_s fighting a mummy-tummy and
fine lines while at the same time loving her older years.
She_s accepted she_ll never have Kate Moss_s body, but she_s not giving in to the _middle-age spread_ either.
After all, 40 is the new 30.
As a woman primarily aged 30 to 55 years, she_s had two children and is back working part-time. She_ll happily
sing along to The Wiggles but is also trying to balance her life as a working woman, a wife, a friend and a
member of her community. She loves her married life but equally loves her _me-time_ when her husband takes
the kids and she has a sleep in, haircut, coffee, time with her friends or goes to an exercise class.
Our reader is responsible, willing to change and positive in her outlook. She loves short cuts that make her life
easier and wants intelligent, original and sensible ideas to stay young, in control and to keep her body slim.
Looking after her health and stress levels are really important as she has so many demands on her. She_s got
5-10 excess kilos from having children and she wants to know how to lose them without resorting to the faddy
diets she tried in her twenties. And without it interrupting her daily routine. She_s a middle-Australia mum who
identifies with Oprah more than Paris Hilton, and as she_s the main grocery buyer she_s in control of her family_s
health and wellbeing.
Kate Fitzpatrick, Editor
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Reader Profile
AGE MAIN REASON FOR 33%
< 30 31% READING SLIMMING 29%
30-39 33% & HEALTH 20%
40+ 36%
Average Age 38
SOCIO-DEMOGRAPHIC
(HOUSEHOLD)
< 30k 19% To improve motivation
30k-45k 21%
45-60k 16%
60k+ 40% To maintain weight
READERSHI 66%
P
READER HOUSEHOLD
Living with partner and children 38% To help lose weight
Live with partner, no children 31%
Live alone 11%
Sharing 9% 30% 4%
Living with parents 9%
INTERNET USAGE
Daily 81% All of the Magazine
Weekly 17% Nearly all
Monthly 2%
WHAT THEY DO 61%
WITH EACH ISSUE Three quarters or less
14% 12% 9% 1%
Cut out
specific articles
Keep it for future reference Pass on copy to someone else
Occasionally keep
Recycle or throw
away
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Reader Profile
If you would like to lose weight, how much would you like to lose?
36.1%
24.2%
19.3%
17.1%
5-10kg
Under
5kg
10-20kg
" 75% of readers like to eat healthy
" 70% of readers are on a diet but don_t want to compromise on taste
20kg and over
SHOPPING HABITS
88% of readers are the main grocery buyer
80% of readers have purchased a product advertised in Slimming & Health
What do they look for when Frequency of exercise
purchasing a product? 35% Everyday
84% Low fat 53% 2-3 times a week
57% Low Kilojoules/calories 8% 3 times a month
55% Low GI 4% Never
54% Low Sugar
48% Heart Foundation Tick
30% Low Carb
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Issue Features
JULY 2008 JANUARY 2009
16pp pullout - Running guide: from couch 16pp pullout - Real-life special - inspiring
to 5km in 8 weeks weight loss reads
Health - Fertility _ how weight loss Nutrition - New Year_s Resolutions
can help - ways to help keep them
Diet - How healthy is your trolley Health - Diabetes
Beauty - Winter skin SOS Beauty - Sun care
Food facts - Artificial sweeteners Food facts - Tea
AUGUST 2008 FEBRUARY 2009
Slimmer of the Year Top 10 Tip on booklet - Food & Fitness diary
Tip on booklet - Fat and Calorie counter 16pp pullout - Anti-ageing diet special
16pp pullout - Trim your tummy guide Nutrition - Deceptively delicious lunchboxes
Nutrition - Alcohol and your health Health - Metabolism, what is it and how
Fitness - What_s in your gym bag does it impact our weight?
Beauty - Teeth (whitening & dental health) Food fact s - Chocolate
Food facts - Antioxidants
SEPTEMBER 2008 MARCH 2009
Spring recipe special 16pp pullout - Biggest Loser trainers
16pp pullout - Healthy, low-fat spring recipes fitness guide
Health - Healthy holidays _ spa and Health - Low GI
health resort special Nutrition - A+ foods for your child_s
Health - Allergies performance and concentration
Beauty - Adult acne Food facts - Caffeine
Food facts - Fresh vs Frozen vegies
APRIL 2009
OCTOBER 2008 Healthy Eating Awards Bumper issue
Slimmer of the Year - Meet the winner 16pp pullout - Celebrity diet special
16pp pullout - Detox Diet Nutrition - Healthy Eating Awards
Health - Asthma, arthritis, back pain Food facts - Chicken
- health conditions that stop
you from exercising and
how to overcome MAY 2009
Nutrition - Foods for energy guide Tip on booklet - Biggest Loser diet booklet
- Sweet Tooth - is it real? 16pp pullout - Do-At Home Exercises
Beauty - Organic beauty Nutrition - Prebiotics & probiotics
Food facts - Probiotic yoghurts Food facts - Preservatives & colourings
NOVEMBER 2008 JUNE 2009
16pp pullout - Summer body diet special The Biggest Loser cover - Meet the winner
Tip on booklet - Family Nutrition 16pp pullout - Diabetes Prevention Diet
Nutrition - 50 food swaps Health - Heart Foundation tick
Health - Nutrition for fussy adults Food facts - Berries
- Cholesterol
- Healthy summer drinking advice
Fashion - Swimwear
Beauty - Cellulite
Food facts - Eggs
DECEMBER 2008
16pp pullout - SOS party diet - drop a dress
size in 7 days
Nutrition - Xmas recipes _ healthy and tasty
Fashion - Party looks for every size
Beauty - Make-up party looks
for every age
Food facts - Rice
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Sponsorship
Opportunities
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16 Page Pull-Out section
A 16 page section in the middle of the magazine designed to be pulled out by the
reader and used as a guide for weight loss including diets, recipes and exercises. This
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section is available to be sponsored exclusively by clients and run-ons are included for
promotional purposes.
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" September 2008 _ Healthy, low-fat spring recipes
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" October 2008 _ Detox Diet
" November 2008 _ Summer body diet special
" December 2008 _ SOS party diet _ drop a dress size in 7 days
" January 2009 _ Real-life special _ inspiring weight loss reads
" February 2009 _ Anti-ageing diet special
" March 2009 _ Biggest Loser trainers fitness guide
" April 2009 _ Celebrity diet special
" May 2009 _ Do at home exercises
" June 2009 _ Diabetes prevention diet
Quarterly Tip-On Booklets
Cover mounted onto issues every quarter these booklets are extremely popular with
readers with an average uplift in circulation of 30%! Each booklet is available for
exclusive integrated sponsorship.
" August 2008 _ Calorie & Fat Counter - Calorie, fat and carb counts for everyday
foods, takeaway favourites, drinks etc.
" November 2008 _ The Family Nutrition Booklet
" February 2009 _ Food and Fitness Diary - 86pp, 6-week diary with exercises, food
swaps and diet tips.
" May 2009 _ The Biggest Loser Diet - Follow their amazing TV diet and lose weight
for yourself! Diet and exercise plan, with tips from previous contestants, Biggest
Loser trainers and recipes.
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Sponsorship
Opportunities
Slimmer of the Year
Extremely popular annual event run since 1987. It_s an opportunity for readers to tell
their weight loss stories and inspire other Slimming & health readers.
Voted for by Slimming & Health readers it runs over a 6 month period in the
magazine and online.
Slimmer of the Year is the most successful independent Slimming & Health event in
Australia and is featured in newspapers, radio and TV.
Healthy Eating Awards
An international event launched in Australia in 2005.
The Healthy Eating Awards are the only food awards voted for by the
public_ YOUR CUSTOMERS.
The Healthy Eating Awards provide recognition within the food & beverage industry
for consumers_ favourite products and companies that in their view, have provided
excellence in healthy eating.
There are various categories that can be entered and winners have the opportunity to
use their awards in promotional activities both in and out of the magazine.
The awards are supported with a strong PR campaign including TV, newspapers
and radio.
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Rate Card
SIZE/POSITION CASUAL X3 X6 X12
Run of book FPC $3,212 $3,050 $2,887 $2,725
Double Page Spread $6,098 $5,789 $5,485 $5,178
Inside Front Cover $4,175 $3,965 $3,753 $3,542
Inside Back Cover $3,694 $3,507 $3,320 $2,104
Outside Back Cover $4,175 $3,965 $3,753 $3,542
Half Page $1,926 $1,830 $1,733 $1,636
Third Page $1,284 $1,221 $1,155 $1,090
INSERT LOOSE/BOUND strips, tip-ons, sponsorships and promotion opportunites are available on application.
Advertorials, inserts, scent PAGES (MACHINE INSERTED)
Size 2pp 4pp 8pp 12pp 16pp
Cost per 1000 $120 $180 $252 $328 $393
40% LOADING FOR SUBSCRIPTIONS
Rates do not include GST. The above rates do not take into account the impact of any changes to the Australian
Taxation system including the introduction of a goods and services tax. ACP reserves the right to adjust these rates in
response to any alteration in taxes, charges or costs payable by ACP as a result of the introduction of these changes.
For further information please call:
Nicole Dixon Deputy National Advertising Manager
(02) 8114 9413, or 0410 618 331
ndixon@acpmagazines.com.au
acpmagazines.com.au
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Deadlines
COVER ON SALE BOOKING MATERIAL
DATE DEADLINE DEADLINE
Aug 08 16 Jul 08 11 Jun 08 18 Jun 08
Sep 08 20 Aug 08 16 Jul 08 23 Jul 08
Oct 08 17 Sep 08 13 Aug 08 20 Aug 08
Nov 08 15 Oct 08 10 Sep 08 17 Sep 08
Dec 08 19 Nov 08 15 Oct 08 22 Oct 08
Jan 09 17 Dec 08 13 Nov 08 17 Nov 08
Feb 09 14 Jan 09 27 Nov 08 01 Dec 08
Mar 09 18 Feb 09 14 Jan 09 16 Jan 09
Apr 09 18 Mar 09 12 Feb 09 16 Feb 09
May 09 15 Apr 09 11 Mar 09 13 Mar 09
Jun 09 20 May 09 16 Apr 09 20 Apr 09
Cancellation Booking: One month prior to booking deadline.
Broken Space Bookings: Two weeks prior to booking deadline.
Mechanical Specs
TRIM (MM) BLEED (MM) TYPE (MM)
Full Page 275 x 205 285 x 215 255 x 185
Double Page Spread 275 x 410 285 x 420 255 x 390
Half Page Vertical 275 x 100 285 x 110 255 x 85
Half Page Horizontal 135 x 205 140 x 215 125 x 185
Quarter Page Vertical 125 x 90 NA 125 x 90
Third Page Vertical 255 x 57 NA 255 x 57
Third Page Horizontal 85 x 185 NA 85 x 185
ACP Magazines can only accept material via Quickcut.
Production Co-ordinator:
Dominic Roy
(02) 9282 8691
droy@acpmagazines.com.au
acpmagazines.com.au
