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The following document: Complete Set of Powerpoint Presentation Templates, is no longer available on docstoc. It has either been removed by the original owner of the document or by the docstoc staff due to copyrighted or inappropriate content. If this was your document and you have questions why it was removed, please contact us at support@docstoc.com
MissPowerPoint 2/15/2008 | 3.7 (3) | 1371 | 96 | 0 | English
Creativity powerpoint Presentation ... more>>
Larry76 5/21/2008 | 10 (1) | 443 | 31 | 0 | English
275 Presentation Templates700 600 500 400 300 200 100 0 0 50 100 150charts, diagrams, and tables200250Ctg 20072X2 CUBED (3D)Unit of measureGet the PowerPoint templates at ... more>>
PrivateLabelArticles 7/3/2008 | 0 (0) | 121 | 34 | 0 | English
LOGOClicktoaddyourtextTemplatewww.yourwebsite.comPowerPointContents1 2 3 4Click to add Title Click to ... more>>
Marketing Plans
ProfessionalDocument 7/15/2008 | 0 (0) | 22 | 5 | 0 | English
jstorres 7/15/2008 | 0 (0) | 26 | 0 | 0 | English
Athletes from around the world gathered in Athens for the 2004 Olympic Games. And while the athletes prepared for the competition of the Games, corporations prepared for the intense marketing blitz that accompanied the Games. As an event that commands the attention of the media and the entire world for two weeks every other year, the Olympic Games are the most effective international orporate marketing platform in the world, reaching billions of people in over 200 countries and territories.1 Some corporations, including McDonald’s, Coca-Cola, Visa, odak and Xerox, paid a multimillion dollar fee for the right to be part of The Olympic Partner (“TOP”) program. The TOP program, managed by the International Olympic ommittee (“IOC”), grants sponsors the exclusive worldwide marketing rights in their product categories for both the Winter and Summer Games.2 Additionally, TOP ompanies are entitled to the use of all Olympic imagery as well as appropriate Olympic designations on products and acknowledgment of their support through a broad Olympic ponsorship program.3 Others will seek to associate their companies with the Olympics and capitalize on the ttendant good will without authorization of the IOC or payment of the requisite sponsorship fees. This is commonly referred to as ambush marketing. This piece will identify the Olympic organizations that own and use the Olympic Games’ intellectual property, how ambush marketing has been employed and challenged at prior lympic Games and at the Athens Games, and the legal and ethical issues surrounding ambush marketing. ... more>>
jstorres 7/15/2008 | 0 (0) | 6 | 0 | 0 | English
Although marketers have described ‘ambush’ marketing as a parasitic activity that encroaches on legitimate sponsorship, their claims often provide no basis for legal action. This article examines instances of alleged ambushes and how these fit within a wider legal ramework. Ambushing appears to encompass legitimate competitive behaviour through to passing off and misuse of trademarks. Marketers concerned about ambushing hould remove loopholes from contracts to minimise the opportunities open to competitors. They would also do well to learn more about the legal status of their claims and to separate these from any feelings of irritation evoked by their competitors’ behaviour. ... more>>
jstorres 7/15/2008 | 0 (0) | 12 | 0 | 0 | English
Sponsorship’s ability to help a company achieve its orporate and marketing objectives has enabled the communication tool to climb to the top of a marketer’s romotional consideration set. This paper sets out to review the industry’s current understanding of sponsorship as a romotional mechanism. As the medium’s underlying principles are identified, marketing practitioners are rovided with examples and strategic guidelines so that they are able to maximise their sponsorship investments. ... more>>
jstorres 7/15/2008 | 0 (0) | 25 | 0 | 0 | English
This research investigates the literature bodies of ambush marketing, sponsorship and event marketing in order to formulate the contents of a project management frameworkprocess for ambush marketing. So far there is no such academically derived framework although ambush marketing is widely practised. The famework suggested in this thesis should help marketing practitioners to initiate, plan, execute, control and close their ambush marketing ampaigns. Furthermore, this research identifies some gaps in the existing literature and makes recommendations on
how to fill them. The work examines with particular rigor the literature on ambush marketing and specifically within the context of major sports events. Inferences from the iterature on sponsorship and event marketing will be drawn throughout this thesis to inform the findings for the ambush marketing framework. ... more>>
jstorres 7/15/2008 | 0 (0) | 10 | 0 | 0 | English
ambush marketing ... more>>
jstorres 7/15/2008 | 0 (0) | 16 | 0 | 0 | English
Sponsorship has outperformed all other marketing communication tools in terms of growth throughout the 1990s. The Olympic Games with its huge audience is perhaps the premier place for companies to showcase their brand(s). But an increasing number of corporate contestants find themselves in a gruelling struggle against ambushmarketing attempts by their competitors. Ambush marketing is a growing option that has emerged on the heels of the rising costs for securing sponsorship rights. As sponsorship fees demanded by event owners increase, more marketers find the asking price to be outside the reach of their budgets and are forced to look for communication alternatives. Companies that cannot afford to buy sponsorship, or choose not to, may be attracted to an ‘ambush’ strategy for defensive as well as offensive reasons. Ambush marketing represents a way to try to blunt and perhaps even neutralise their competitor’s investment. Especially, when the official sponsor is non-vigilant, there is growing case evidence of ambush marketing succeeding. So companies buying official sponsorships need tohave a strong marketing plan for leveraging their sponsorship investments to minimise any windows of opportunity for would-be ambushers. To the extent that ambush marketing succeeds, it not only defeats the sponsoring company but also risks devaluing the future of corporate sponsorship of events. The Sydney 2000 Olympiad is the battleground for the next major war between sponsors and ambush marketers. The outcome will be important not only to competitors and sponsors butalso to the marketing industry as a whole. ... more>>
MrMom 7/14/2008 | 0 (0) | 24 | 4 | 0 | English
A great method for the so called bum marketer ... more>>
jstorres 7/10/2008 | 0 (0) | 42 | 4 | 0 | English
Community Banker's Guide to Hispanic Marketing.
Author: Jesse Torres (jstorres@ix.netcom.com) ... more>>
chefferren 7/5/2008 | 0 (0) | 39 | 0 | 0 | English
Zen and the Art of Internet Marketing By Caryn Hefferren
Mastering an Internet marketing strategy can be chaotic and frustrating. Using the age old wisdom of Zen, we can calm our minds and master Google AdWords at the same time. It’s 8:30 pm. and you’re going through your well-intentioned mental check list. Kids in bed – check! Perry Marshall’s Def ... more>>
LogicDreams 7/4/2008 | 0 (0) | 86 | 25 | 0 | English
Custom Powerpoint Presentation for Marketing Research project ... more>>
seoscout 7/4/2008 | 0 (0) | 78 | 8 | 0 | German
sale calculation spreadsheet
from my blog-page http:seo-scout.orgtoolcalc ... more>>
MartinJel 7/3/2008 | 0 (0) | 42 | 0 | 0 | English
A name evaluator grid that helps you rank name candidates for a company or a product. Allows you to weight various criteria and compare candidates against those weights and those attributes you believe to be most important. ... more>>
MartinJel 7/3/2008 | 0 (0) | 113 | 0 | 0 | English
This white paper describes the elements and relationships involved in performing a brand audit. ... more>>
MartinJel 7/3/2008 | 0 (0) | 69 | 0 | 0 | English
A logo creative brief to guide a graphic designer in developing a logo for a company. As a Microsoft Word doc, the forms can be uploaded and filled in. ... more>>
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