Customer Reporting
Daily report
Web Page (for beta) - dash board style (future)
This is a model I created based on a mobile use case. It is intended to serve as both metrics (for PMs) and reporting (for execs and investors) Note: TaF refers to 'Tell-a-Friend', the WOM/viral driver
Exec Snapshot
# registered users # of contacts # of TaF invitations # TaF registered users # of messages sent # of incomplete regs # of cancelations
New # # # # # # #
Total # # # # # # #
Source Inhouse Inhouse Inhouse Inhouse Inhouse Inhouse Inhouse
Weekly Report
web page w/ downloadable Excel
Acquisition (new visitors)
SEO PPC Banner Blog links Channel Programs PR TAF
Week Total WtW
# # # # # # # # # # # # # # % % % % % % % vendor vendor vendor vendor Inhouse Inhouse Inhouse
Usage (user activity)
# of active users Ave # of message type 1/day Ave # of message type 2/day Ave # message type 1 setting # of users suspends % web cancels % handset cancels # of cancellations # of users replying Total # of replies Average # of replies/user # of bounced replies # of messages sent 'in community' # of users initiating mail from handset web stats (behviorial data) Contacts (WoM) # of contacts # of contacts added post registration # of TaF invitations # TaF registered users web stats (behviorial data)
Week
# # # # # # # # # # # # # #
Total
# # # # # # # # # # # # # #
WtW
% % % % % % % % % % % % % % inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse inhouse
Registration (new users)
Home page hits # registered users # of contacts added at registration # of incompletes # of cancelations Rank carrier usage Rank mail provider (Web mail / web servers types) web stats (behviorial data)
Week Total WtW
# # # # # # # # # # % % % % % web Inhouse Inhouse Inhouse Inhouse web
Week
# # # # #
Total
# # # # #
WtW
% % % % % inhouse inhouse inhouse inhouse inhouse
Page 1 of 1