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EchoSign › Success Stories › Case Studies › Morgan Signs
Case Study: Morgan Signs
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Company Overview
Morgan Signs is a 12 year veteran of the UK sign industry. Highly commended in the 2005 & 2006 Sign Industry Awards, Morgan Signs designs, manufactures and installs all kinds of signs including retail interiors and exteriors, graphic displays, and industrial and corporate interior and exterior signs. Morgan Signs has worked with BBC, UKTV, Hilton Hotels, and National Assembly for Wales, and many other blue chip and public sector clients.
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Workflow Challenge
Morgan Signs’ existing order processing system fell short of automating the contract signature process, so both contracts and artwork approvals were managed outside of their system -managing approximately 300-400 contracts and artwork approval documents per month was a processing headache. Many times artwork would be faxed back with changes and the fax was not clean enough to accurately read the customer change requests. Often, the sales cycle was delayed because the customer simply forgot to fax back the signed agreement. Working on event signs is a time sensitive project -- customers expect to sign a contract in the morning and have the work delivered in the afternoon — and sometimes Morgan Signs was forced to accept a verbal confirmation for a job, assuming all the risk if something went awry. At best, the contract signature process was fraught with errors and duplication of work, and at worst, customers complained that it was difficult to do business with Morgan Signs.
EchoSign Solution
Rod Hill had been searching for an digital signature solution to address the problem. The solutions he reviewed were bulky, required manually updating a PDF document, or have required his customers to have a digital signature — which was impractical and expensive. One day, he upgraded his telephone contract with British Telecom and received the final agreement via EchoSign’s digital signature service. He signed the contract in seconds and realized that this digital signature solution could solve his contract signature problem, give Morgan Signs a competitive advantage, and drastically improve his customers’ signing experience.
Results
With EchoSign, Morgan Signs gets contracts signed in minutes and delivers jobs as fast as customers sign agreements with a digital signature and approve artwork — this is especially helpful for customers on a deadline of less than 24 hours. ”The EchoSign Team account offers co-branding and this gives a level of confidence to our customers. Overall, we ’ve given our customers an extra level of ease and convenience when working with us, ” reports Rod. In addition, the visibility into what contracts have been signed, what contracts have not been closed, and the signing performance of customers offers a way to forecast revenue based on historical data -- which delivers a higher level of accuracy than subjective forecasts from sales reps.
For what EchoSign does, it does very well. We’ve achieved a level of client satisfaction that we couldn’t have achieved before.
— Rod Hill, Manager
“Works Flawlessly”
“High Five!”
“Solution to an untapped problem”
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