Sales Lead Management Software Important for Effective Marketing Businesses have adopted various ways to expand. Television and radio advertisement, SMS Mobile Phone Marketing, and Search Engine Marketing strategies are some of the most prominent way of capturing new clients. Some of the oldest forms of marketing are through telephone. Sales representative from big companies call you. Even until now, I receive call from telemarketers of various products from a nearby shopping mall. The problem usually with telemarketing is the poor quality of leads that they have. I could remember my colleague at work receiving a call from a credit card company offering something which offended her. Some telemarketers tend to be rude and without even knowing a bit of an idea who they are talking to. This kind of problem arises from poor sales lead and arrogant sales telemarketers. A serious business should invest in quality leads provided by professional Sales Lead Generation companies. Getting some professional sales lead service would reduce conflict and misunderstanding between sales people and the prospect. An important aspect of a successful marketing campaign is to have some Sales Lead Management software. Using software to track the progress in communicating with a prospect is vital to marketing. In this Information Technology driven age, knowing every prospect’s response at every stage of marketing will offer better understanding of the prospect to close a sale.