Marketing Communications and Promotion

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					                                                                                           Marketing Communications and Promotion
Cluster Overview: Marketing, Sales, and
Service careers encompass planning, managing,                                             Career Goal (O*NET Code): Advertising and Promotions Manager (11-2011), ,                       Student Name:_________________________________________________________________
and performing marketing activities to reach                                              Advertising Sales Agent (41-3011), Public Relations Specialist or Writer (27-3031), Production, Grade: _______________________________________
organizational objectives.                                                                Planning and Expediting Clerk (43-5061), Graphics Designer (27-1024).                           School: _______________________________________________________________________
                                                                                                   SUGGESTED COURSEWORK                                                                                                                           EXTENDED LEARNING EXPERIENCES
Middle




                                                                                          Touch Systems Data Entry                                                                                  Curricular Experiences:                                                                        Extracurricular Experiences:
School
                           8th




                                                             HS Courses:                                                                                                                            Business Professionals of America                                                              Academic Decathlon
                                                                                                                                                                                                    DECA                                                                                           Language Immersion Programs
                                                                                          English I                                              World Geography                                                                                                                                   Math Tutor
                                                             Core Courses:                Algebra I or Geometry                                  Languages other than English I                                                                                                                    School Newspaper
                           9th




                                                                                          Biology                                                Physical Education                                                                                                                                Student Government
                                                                                                                                                                                                                                                                                                   UIL Academic Competitions
                                                             Career-Related               Principles of Business or Marketing and Finance and Business Law                                                                                                                                         Yearbook
                                                             Electives:
                                                                                          English II                                             World History
                                                             Core Courses:                Geometry or Alg II                                     Languages other than English II                    Career Learning Experiences:                                                                   Service Learning Experiences:
                                      10th




                                                                                                                                                                                                    Career Preparation                                                                             Boys and Girls Clubs of America
  High School




                                                                                          Chemistry
                                                                                                                                                                                                    Internship                                                                                     Boy Scouts of America
                                                             Career-Related               Business Information Management I or Retailing and E-tailing or Sports & Entertainment
                                                                                                                                                                                                    Job Shadowing                                                                                  Campus Service Organizations
                                                             Electives:                   Marketing or Entrepreneurship
                                                                                                                                                                                                    School Based Enterprise                                                                        Community Service Volunteer
                                                                                          English III                               United States History                                                                                                                                          Girl Scouts of the USA
                                                             Core Courses:                Algebra II, Pre-Cal, or Math Models       Professional Communications                                                                                                                                    Peer Mentoring / Peer Tutoring
                                      11th




                                                                                          Physics or Princ of Technology
                                                             Career-Related               Marketing Dynamics or Career Preparation I or Sports and Entertainment or Digital and
                                                             Electives:                   Interactive Multimedia                                                                                                                               COLLEGE CREDIT OPPORTUNITIES -- High School
                                                                                          English IV                                Government/Economics                                          Students should take Advanced Placement (AP), International Baccalaureate (IB), dual credit, Advanced Technical Credit (ATC), or locally
                                                             Core Courses:                Alg III, Pre-Calculus, or AP Calculus     Fine Arts                                                     articulated courses (Tech Prep), if possible. List those courses that count for college credit on your campus.
                                      12th




                                                                                          Science Elective
                                                             Career-Related               Practicum in Marketing Dynamics or Business Information Management II
                                                             Electives:
                                                                                                                                                                                                                                                                                                   Professional Associations:
                   On-the-Job




                                                             Account Sales                              Appointment Setter                                      Outside Sales Intern
                    Training




                                                                                                                                                                                                                                                                                                   Advertising Research Foundation
                                                             Advertising Sales Consultant               Call Center Representative                              Publication Sales Agent
                                                                                                                                                                                                                                                                                                   American Academy of Advertising
                                                             NOTE: These experiences may be started and/or completed as part of the high school experience.                                                                                                                                        American Advertising Federation
                                                                                                                                                                                                  Career Options:                                                                                  Business Marketing Association
                                              Certificates




                                                             A*S*K                                      Customer Service
                                                                                                                                                                Sales Professional                Office Assistant                                                                                 Public Relations Society of America
                                                             Adobe Expert                               OSHA CareerSafe                                                                                                                          Adobe Graphics Editor
                                                                                                                                                                                                                                                                                                   Society for Marketing Professional Services
                                                             NOTE: Students may earn all or part of these certificates as part of the high school experience.
                                                             Advertising                                Communication Technologies                              General Retailing Wholesaling     Career Options:
                  Graduate Bachelor Associate




                                                                                                                                                                                                                                                 Promotions Coordinator
                           Degrees Degrees
  Postsecondary




                                                             Business & Personal Services               Design and Applied Arts                                 Marketing Management & Research   Media Staff                                    Public Relations Coordinator
                                                                                                                                                                Radio & Television Broadcasting   Marketing Associate                            Photographic Specialist
                                                             Art - Advertising Design                   Graphic Design                                          Mass Communication                Career Options:                                Creative Director
                                                             Business Administration                    International Marketing                                 Mass Media                        Art/Graphics Director                          Media Planner
                                                             Communications - Media                     Journalism                                              Public Relations                  Account Executive                              Public Relations Manager
                                                                                                                                                                                                  Career Options:                                Media Analyst
                  Degrees




                                                             Advertising                                Marketing                                                                                 Research Specialist
                                                                                                                                                                Radio Television and Film                                                        Media Director
                                                             Journalism                                 Public Relations                                                                          Public Affairs Officer                         Strategic Initiatives Director
                  Students may select other elective courses for personal enrichment purposes.                                                                                                    This plan of study serves as a guide, along with other career planning materials, for pursuing a career path and is based on the most recent information as of 2009. All
                                                                                                                                                                                                  plans meet high school graduation requirements as well as college entrance requirements.

                                                                                                                                                                                                                                                                                        Marketing: Marketing Communications and Promotion: Advertising Manager - June, 2009