"Marketing Communications and Promotion"
Marketing Communications and Promotion Cluster Overview: Marketing, Sales, and Service careers encompass planning, managing, Career Goal (O*NET Code): Advertising and Promotions Manager (11-2011), , Student Name:_________________________________________________________________ and performing marketing activities to reach Advertising Sales Agent (41-3011), Public Relations Specialist or Writer (27-3031), Production, Grade: _______________________________________ organizational objectives. Planning and Expediting Clerk (43-5061), Graphics Designer (27-1024). School: _______________________________________________________________________ SUGGESTED COURSEWORK EXTENDED LEARNING EXPERIENCES Middle Touch Systems Data Entry Curricular Experiences: Extracurricular Experiences: School 8th HS Courses: Business Professionals of America Academic Decathlon DECA Language Immersion Programs English I World Geography Math Tutor Core Courses: Algebra I or Geometry Languages other than English I School Newspaper 9th Biology Physical Education Student Government UIL Academic Competitions Career-Related Principles of Business or Marketing and Finance and Business Law Yearbook Electives: English II World History Core Courses: Geometry or Alg II Languages other than English II Career Learning Experiences: Service Learning Experiences: 10th Career Preparation Boys and Girls Clubs of America High School Chemistry Internship Boy Scouts of America Career-Related Business Information Management I or Retailing and E-tailing or Sports & Entertainment Job Shadowing Campus Service Organizations Electives: Marketing or Entrepreneurship School Based Enterprise Community Service Volunteer English III United States History Girl Scouts of the USA Core Courses: Algebra II, Pre-Cal, or Math Models Professional Communications Peer Mentoring / Peer Tutoring 11th Physics or Princ of Technology Career-Related Marketing Dynamics or Career Preparation I or Sports and Entertainment or Digital and Electives: Interactive Multimedia COLLEGE CREDIT OPPORTUNITIES -- High School English IV Government/Economics Students should take Advanced Placement (AP), International Baccalaureate (IB), dual credit, Advanced Technical Credit (ATC), or locally Core Courses: Alg III, Pre-Calculus, or AP Calculus Fine Arts articulated courses (Tech Prep), if possible. List those courses that count for college credit on your campus. 12th Science Elective Career-Related Practicum in Marketing Dynamics or Business Information Management II Electives: Professional Associations: On-the-Job Account Sales Appointment Setter Outside Sales Intern Training Advertising Research Foundation Advertising Sales Consultant Call Center Representative Publication Sales Agent American Academy of Advertising NOTE: These experiences may be started and/or completed as part of the high school experience. American Advertising Federation Career Options: Business Marketing Association Certificates A*S*K Customer Service Sales Professional Office Assistant Public Relations Society of America Adobe Expert OSHA CareerSafe Adobe Graphics Editor Society for Marketing Professional Services NOTE: Students may earn all or part of these certificates as part of the high school experience. Advertising Communication Technologies General Retailing Wholesaling Career Options: Graduate Bachelor Associate Promotions Coordinator Degrees Degrees Postsecondary Business & Personal Services Design and Applied Arts Marketing Management & Research Media Staff Public Relations Coordinator Radio & Television Broadcasting Marketing Associate Photographic Specialist Art - Advertising Design Graphic Design Mass Communication Career Options: Creative Director Business Administration International Marketing Mass Media Art/Graphics Director Media Planner Communications - Media Journalism Public Relations Account Executive Public Relations Manager Career Options: Media Analyst Degrees Advertising Marketing Research Specialist Radio Television and Film Media Director Journalism Public Relations Public Affairs Officer Strategic Initiatives Director Students may select other elective courses for personal enrichment purposes. This plan of study serves as a guide, along with other career planning materials, for pursuing a career path and is based on the most recent information as of 2009. All plans meet high school graduation requirements as well as college entrance requirements. Marketing: Marketing Communications and Promotion: Advertising Manager - June, 2009