Making Time, Making Change Avoiding Overload in College Teaching

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					             Reprinted with Permission of The Business Report & Journal at

Making Time, Making Change: Avoiding Overload in College Teaching
by Douglas Reimondo Robertson

Reviewed by Linda G. Mullen

Biography:      Linda G. Mullen, PhD, is an assistant professor in
                Georgia Southern University’s College o f
                Business. She teaches marketing in the Department
                of Management, Marketing, and Logistics. Dr.
                Mullen is one of the organizers of the department’s
                Sales and Sales Management Center. She has
                worked over twenty-five years in the area of sales
                and sales management and may be reached by
                email at

  While an overabundance of self-help books is on the market,
one that recently caught my attention was entitled, Making Time,
Making Change: Avoiding Overload in College Teaching. Now
wait! I can see you thinking, “Well, I am not a College instructor,
so this has nothing to do with me!” Consider this - everyone, no
matter what career, would acknowledge the need for more time.
More time for work, more time for play or more time for self.
Learning to improve our time usage effectively involves a close
evaluation and shifting the present paradigm we have. As both an
academic and practitioner, I found this book to be easy to
understand and easy to implement.

  Lack of time is a problem in everyone’s life and education
professionals are no exception. Between classroom preparation,
grading, continuing education and office hours, there are the
required service hours and publishing requirements needed just to
continue in the faculty position. It is a juggling act to say the least!
Business education requires a lot of preparation and face-to-face
time with those we are educating.

   The author points out that we do have choices when it comes to                         The Cover Story
how we spend our time. We must first become aware of how we
                                                                           Title and author: Making Time, Making Change:
use (abuse) our time in order to improve the areas most                    Avoiding Overload in College Teaching by
problematic. Robertson outlines a 12-step program (yes…a 12-               Douglas Reimondo Robertson
step program) to implement changes in the old model of using               Number of pages: 113 (including index)
time. Each chapter is divided into small assignments geared to
                                                                           Area(s) of business: All
facilitate the necessary changes in behavior. His amusing
observations and clips ring true. For example, “Insanity is doing          Readability: Medium
the same thing over and over again and expecting different
results,” (Einstein) or “When your horse is dead, the proper         Time needed to read: 2 1/2 hours

strategy is to dismount,” reminds us that we should not expect       Why should I read this book? This book
different results when we are doing the same thing over and over.    provides a lesson in time management that is
                                                                     good for everyone.

  Finally, Robertson points out, “We need to shift our perspective   Overall rating: 4 bulbs

on using time from subject (a perspective from which we act
naively) to object (a perspective on which we act intentionally).”
In this way we will succeed in managing the boundaries of our
teaching careers and “elevate our awareness of how we use our
time and how we might improve that use of time.”

  This book was part of a group discussion on time management
through our Center for Excellence in Teaching.