Ericsson Mobility World Greece, Athens, 4 April 2001
Mobile Internet Gaming
Stefan Pettersson Director Development Picofun
Topics
• About Picofun • Cooperation with Ericsson and MAI • Business Opportunities in Mobile Gaming • Mobile Internet Game Development
About Picofun
• Picofun is the leading provider of mobile games in Europe
with special focus on community games • We develop our own games, publish and distribute 3rd party games from Europe, USA and Asia
• Our projects are based on technologies such as SMS, WAP, Bluetooth, PocketPC, Java, MP4 and location services
• Working with companies such as Ericsson, Motorola, France Telecom, Telefonica, Omnitel, KPN, Deutsche Telekom, One2One and more...
Cooperation with Ericsson and MAI
• Technical experts • Access to new technologies • Trial handsets • Emulations/Simulations • Product verification and tests • Business opportunities • Contacts and relations
Fight Arena
Business Opportunities in Mobile Gaming: Operator Point of View
• Build user loyalty • Drive traffic • Teach users new technologies • Competitive difference • Use of well known brands
• Operators work with publishers
Business Opportunities in Mobile Gaming: Developer Point of View
• Develop and distribute through operator
» Integration per operator (statistics, billing, etc)
• Develop and distribute independently
» Advertisment based » End user charge
• Develop and distribute through publisher
» Developer focus on game development, publisher on operator integration and business relations. » Split revenue » Licenses » Royalties
Lifestylers
Lifestylers Statistics
• Average use 5.5 times/week • Average length 9,6 minutes • An average wap session lasts 2,9 minutes • >3 hours playing per user and month • Simple promotion campaigns increased usage by 800%
Mobile Internet Game Development
• Use the strengths of mobile Internet
» Mobility » Access » Users - Play everywhere - Play anytime - Play against anybody
• Design with the environment in mind
» Different target audience » Consumer expectations » Design for the payment model
• It’s gameplay that counts!
Get the most out of mobile internet game development
• Think differently
• Push the limits • Use PC game development techniques
• www.picofun.com (developers zone) • www.mobileapplicationsinitiative.com • www.ericsson.com/developerszone • www.mobileentertainmentforum.com
On the Green
Questions?
Stefan Pettersson stefan.pettersson@picofun.com
www.picofun.com wap.picofun.com