Step 1 Start a business plan. Many new turnkey website start-ups fail because their owners did not research their product niche, the technology needed to run the website, their Internet competition, and the money needed for web advertising. Turnkey website businesses do offer a number of revenue streams to help with profits such as banner advertising, Google AdSense revenues and selling merchandise, but finding the right revenue mix for your turnkey website business niche will take research. Writing a business plan helps to discover and uncover issues within any turnkey website business faster and without the loss of any money. Turnkey website business start-ups can get help writing a business plan from the U.S. Small Business Administration (SBA). Step 2 Get financing for the turnkey website business. Starting a turnkey website business seems low cost, but the advertising costs to encourage customer traffic flow and the marketing need to maintain customers often cost more than planned. Website content plays an important role in running a profitable turnkey website business, and hiring someone to provide interesting articles to keep traffic flowing to your site also will cost money. Even if you include these cost estimates in your business plan they often cost more than the plan because of advertising price changes or new website competitor that causes an increased need for additional advertising. Even if you feel you can self-finance your turnkey website business, you may want to apply for a low-interest government loan or business grant. Business start-up costs often exceed their business plan budgets and having the extra capital will provide a needed cushion in case of an emergency. Use websites such as Business.gov and Grants.gov to find government loan and grant opportunities. Step 3 Implement the chosen turnkey website business template onto a host server. If none of the owners have technical experience it is best to hire an expert for this process. Some products require coding or technical tweaking that may be difficult for someone without experience. Open the accounts needed for the turnkey website business to receive payments online, open a local business checking account, establish an office (home offices are tax-deductible business expenses!), and apply for any business permits or licenses needed locally. Step 4 Test the turnkey website. Run a test of the system prior to marketing the turnkey business website. Google Business Solutions offers free tools to optimize an Internet business, but it does take some technical knowledge to understand the products offered. It is important to check all web links, test the website on a number of web browsers, make sure each web page has a link to the home page, and have others review the website to check for errors and ease of use. Step 5 Promote the turnkey website. To make money the turnkey website business must attract customers. Marketing campaigns should start small until the business owner understands his market and is comfortable in handling transactions. Advanced products, such as Google's AdSense, are expensive for those who do not understand how they work, or they can drive so much traffic to the site that the turnkey business is overwhelmed. Social networking, press releases, and podcasting are inexpensive ways to start promoting your business.
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