Start a business plan. Many new turnkey website start-ups fail because their owners
did not research their product niche, the technology needed to run the website, their
Internet competition, and the money needed for web advertising. Turnkey website
businesses do offer a number of revenue streams to help with profits such as banner
advertising, Google AdSense revenues and selling merchandise, but finding the right
revenue mix for your turnkey website business niche will take research.
Writing a business plan helps to discover and uncover issues within any turnkey
website business faster and without the loss of any money. Turnkey website business
start-ups can get help writing a business plan from the U.S. Small Business
Get financing for the turnkey website business. Starting a turnkey website business
seems low cost, but the advertising costs to encourage customer traffic flow and the
marketing need to maintain customers often cost more than planned. Website content
plays an important role in running a profitable turnkey website business, and hiring
someone to provide interesting articles to keep traffic flowing to your site also will
cost money. Even if you include these cost estimates in your business plan they often
cost more than the plan because of advertising price changes or new website
competitor that causes an increased need for additional advertising.
Even if you feel you can self-finance your turnkey website business, you may want to
apply for a low-interest government loan or business grant. Business start-up costs
often exceed their business plan budgets and having the extra capital will provide a
needed cushion in case of an emergency. Use websites such as Business.gov and
Grants.gov to find government loan and grant opportunities.
Implement the chosen turnkey website business template onto a host server. If none of
the owners have technical experience it is best to hire an expert for this process. Some
products require coding or technical tweaking that may be difficult for someone
Open the accounts needed for the turnkey website business to receive payments
online, open a local business checking account, establish an office (home offices are
tax-deductible business expenses!), and apply for any business permits or licenses
Test the turnkey website. Run a test of the system prior to marketing the turnkey
business website. Google Business Solutions offers free tools to optimize an Internet
business, but it does take some technical knowledge to understand the products
offered. It is important to check all web links, test the website on a number of web
browsers, make sure each web page has a link to the home page, and have others
review the website to check for errors and ease of use.
Promote the turnkey website. To make money the turnkey website business must
attract customers. Marketing campaigns should start small until the business owner
understands his market and is comfortable in handling transactions. Advanced
products, such as Google's AdSense, are expensive for those who do not understand
how they work, or they can drive so much traffic to the site that the turnkey business
is overwhelmed. Social networking, press releases, and podcasting are inexpensive
ways to start promoting your business.